Mobile Lunch Trucks penetrate deeply into the Hispanic and General Market population with product advertising. Also advertising on lunch trucks provide companies with an opportunity to target a segment, that can’t be reached by regular media.
9. THE IDEA BEHIND OUR APPROACH IS SIMPLE:
• WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION.
• WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE
LOOKING VISUAL.
• WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS
7 DAYS A WEEK.
10. BENEFITS OF MOBILE LUNCH TRUCK ADS
• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL
MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000
IMPREEIONS DAILY.
• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK
• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A
3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION
• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER
• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
12. Advertising
Point-of-sale material consisting of an 8" x 8"
Static Cling Window Display (Hot Trucks) or
an 18" x 24" Interior Vehicle Ad (Cold Trucks)
and a Take-One Brochure Box will also be
posted on the vehicles fronting customers at
each stop.
13. EFFECTIVENESS OF
TRANSIT ADVERTISING
AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY
• 91% OF PEOPLE RECALLED WORDS AND PICTURES ON
FLEET VEHICLES.
• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF
THE COMPANY WHEN GRAPHICS WERE USED.
• 60% SAID THEY WOULD BASE A BUYING
DECISION ON THESE IMPRESSIONS.
14. COMPARATIVE ANALYSIS
BILLBOARDS HAVE BECOME MOBILE LUNCH TRUCK ADVERTISING
COMMONPLACE, WITH THE IS A HIGHLY CREATIVE AND
EMERGENCE OF MORE CREATIVE IMPACTFUL WAY TO GENERATE
TYPES OF OUTDOOR ADVERTISING IMPRESSIONS QUICKLY
15. CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS
TOTAL NUMBER OF IMPRESSIONS:
MONTHS DAYS TRUCKS IMPRESSIONS
3 90 50 3 MILLION
TOTAL NUMBER OF IMPRESSIONS = 3 MILLION