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Free Tools for
Nonprofits
…and	
  social	
  impact	
  organiza1ons	
  J	
  
Meet Kevin

• 
• 
• 
• 
• 
• 

Co-­‐Founder	
  and	
  COO	
  of	
  Here’s	
  My	
  Chance	
  
PSU	
  Alum	
  
Bearded	
  For	
  Winter	
  
Snowboarder,	
  Pug	
  Lover	
  (Lily	
  -­‐	
  Team	
  Mascot),	
  Tech	
  Nerd,	
  SarcasIc	
  Fella	
  
Shy	
  Guy	
  Who	
  Gets	
  Stuff	
  Done	
  
Connect	
  @kevincolahan	
  or	
  kevin@heresmychance.com	
  
Who is HMC?
•  CreaIve	
  Agency	
  for	
  
Good	
  –	
  Started	
  in	
  2011	
  
•  Social	
  Impact	
  
Storytelling	
  
•  Using	
  our	
  creaIvity	
  to	
  
make	
  a	
  posiIve	
  impact	
  
on	
  the	
  planet	
  is	
  a	
  core	
  
mission	
  and	
  part	
  of	
  our	
  
business	
  model	
  
•  Contact	
  
•  workwithus@heres
mychance.com	
  
•  @HMCTwit	
  
Agenda
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Google	
  Stuff	
  (Grants,	
  Adwords,	
  Apps,	
  One	
  Today,	
  Youtube)	
  
Project	
  Assistance	
  Tools	
  
Team	
  CollaboraIon	
  Tools	
  
Infographic	
  &	
  Design	
  Tools	
  
Video	
  CreaIon	
  Tools	
  
Tool	
  CreaIon	
  Tools	
  
Website	
  Tools	
  
Web	
  HosIng	
  Tools	
  
Fundraising	
  Tools	
  
Social	
  Tools	
  
Email	
  Tools	
  
QuesIons??	
  

#HMC101	
  
•  Google	
  Ad	
  Grants:	
  Free	
  AdWords	
  adver1sing	
  to	
  promote	
  your	
  website	
  on	
  
Google	
  through	
  keyword	
  targe1ng.	
  Up	
  to	
  $10,000/month	
  
	
  
•  YouTube	
  Nonprofit	
  Program:	
  Premium	
  branding	
  capabili1es	
  on	
  YouTube	
  
channels,	
  and	
  increased	
  uploading	
  capacity.	
  
	
  
•  Google	
  Apps	
  for	
  Nonprofit:	
  Free	
  version	
  of	
  the	
  Google	
  Apps	
  business	
  
produc1vity	
  suite,	
  including	
  Gmail,	
  Docs,	
  Calendar,	
  and	
  more.	
  
	
  
•  Google	
  Earth	
  Outreach	
  Grants:	
  Free	
  licensing	
  for	
  Google	
  Earth	
  Pro	
  and	
  
Maps	
  API	
  for	
  Business.	
  
•  One	
  Today	
  by	
  Google:	
  Free	
  access	
  to	
  a	
  mobile	
  fundraising	
  plaQorm.	
  
	
  
	
  
Agenda
Am I Eligible?
• 
• 
• 

Based	
  in	
  the	
  U.S,	
  U.K,	
  and	
  Wales	
  (other	
  on	
  an	
  ad-­‐hoc	
  basis)	
  
Hold	
  current	
  501(c)(3)	
  status,	
  as	
  determined	
  by	
  the	
  U.S.	
  Internal	
  Revenue	
  Service;	
  	
  
Please	
  note	
  that	
  the	
  following	
  organiza1ons	
  are	
  not	
  eligible	
  for	
  Google	
  for	
  
Nonprofits:	
  
•  Governmental	
  en11es	
  and	
  organiza1ons;	
  
•  Hospitals	
  and	
  health	
  care	
  organiza1ons;	
  
•  Schools,	
  childcare	
  centers,	
  academic	
  ins1tu1ons,	
  and	
  universi1es	
  (philanthropic	
  
arms	
  of	
  educa1onal	
  organiza1ons	
  are	
  eligible).	
  To	
  learn	
  more	
  about	
  Google's	
  
programs	
  for	
  educa1onal	
  ins1tu1ons,	
  visit	
  Google	
  in	
  Educa1on.	
  

Sign	
  up	
  Here	
  -­‐	
  h_p://www.google.com/nonprofits/join/	
  
 
•  Donate	
  bu_on	
  for	
  viewers	
  to	
  directly	
  
contribute	
  to	
  the	
  cause	
  right	
  from	
  YouTube	
  
videos	
  
	
  
•  Community	
  forum	
  to	
  connect	
  with	
  fellow	
  non-­‐
profits	
  
	
  
•  Live	
  Streaming	
  for	
  events,	
  conferences,	
  and	
  
repor1ng	
  
	
  
Youtube	
  Nonprofit	
  Program	
  
	
  
	
  
	
  
	
  
h_p://www.google.com/onetoday/	
  
•  Mobile	
  app	
  only	
  available	
  to	
  Android	
  users	
  
•  Add	
  a	
  project	
  (or	
  mul1ple),	
  get	
  connected	
  with	
  people/networks	
  who	
  
donated	
  to	
  similar	
  projects,	
  and	
  track	
  via	
  metrics	
  
•  Helps	
  people	
  learn	
  about	
  Nonprofits	
  and	
  select	
  orgs	
  in	
  line	
  with	
  their	
  values	
  
•  Amplify	
  impact	
  by	
  matching	
  friends’	
  dona1ons	
  
•  Must	
  be	
  a	
  member	
  of	
  Google	
  for	
  Nonprofits	
  to	
  register	
  
•  Increases	
  online	
  presence	
  and	
  fund	
  inflow	
  
•  No	
  fees	
  associated	
  J	
  
PROJECT ASSISTANCE
TOOLS
•  Grants	
  of	
  professional	
  consul1ng	
  services,	
  called	
  Service	
  Grants.	
  	
  	
  
•  Pro	
  bono	
  by	
  a	
  team	
  of	
  5-­‐6	
  business	
  professionals	
  who	
  volunteer	
  their	
  1me	
  
	
  

h_p://www.taprooQounda1on.org/	
  
Tangible	
  tools	
  and	
  services	
  valued	
  at	
  $45,000	
  or	
  more	
  for	
  each	
  project	
  help	
  you	
  
deliver	
  be_er	
  programs	
  and	
  get	
  more	
  funding.	
  	
  
	
  
Rolling	
  Applica1ons	
  on	
  a	
  quarterly	
  basis	
  for	
  a	
  very	
  wide	
  variety	
  of	
  services	
  
including	
  annual	
  reports,	
  websites,	
  strategic	
  analysis,	
  and	
  much	
  more.	
  
	
  
Select	
  a	
  grant	
  type	
  -­‐>	
  Apply	
  Online	
  -­‐>	
  Get	
  Selected	
  for	
  Interview	
  -­‐>	
  Le_er	
  of	
  
Intent	
  (Full	
  process	
  to	
  project	
  comple1on	
  =	
  10	
  months)	
  
	
  
Available	
  in	
  	
  Chicago,	
  Los	
  Angeles,	
  New	
  York	
  City,	
  San	
  Francisco,	
  
and	
  Washington,	
  D.C.	
  metro	
  areas	
  –	
  Will	
  be	
  expanding	
  –	
  no	
  set	
  1meline	
  
VS

	
  
h_p://www.pimpmycause.org/	
  

-­‐	
  Brings	
  together	
  worthwhile	
  causes	
  with	
  
talented	
  marketers,	
  innovators,	
  strategists,	
  
adver1sers,	
  graphic	
  designers,	
  and	
  web	
  
developers	
  
	
  
-­‐	
  Focused	
  solely	
  on	
  marke1ng	
  
-­‐	
  More	
  freedom	
  of	
  interac1ons	
  between	
  
causes	
  and	
  poten1al	
  volunteers	
  including	
  
direct	
  messaging	
  
	
  
-­‐	
  More	
  of	
  a	
  social	
  network	
  

h_ps://catchafire.org/	
  

-­‐	
  Matches	
  professionals	
  who	
  want	
  to	
  
volunteer	
  their	
  skills	
  with	
  Nonprofits	
  who	
  
need	
  their	
  help	
  
	
  
-­‐	
  Wider	
  variety	
  of	
  volunteer	
  types	
  and	
  skills	
  
	
  
-­‐	
  More	
  structured	
  way	
  of	
  pairing	
  
volunteers	
  with	
  Nonprofits	
  
	
  
-­‐	
  Jobs	
  last	
  3	
  months	
  max	
  with	
  around	
  $10K	
  
in	
  services	
  
-­‐	
  Loca1on	
  not	
  an	
  issue	
  
Team collaboration
TOOLS
•  Makes	
  it	
  easy	
  to	
  track	
  and	
  collaborate	
  on	
  tasks	
  and	
  projects	
  everyday	
  

h_ps://asana.com/	
  
Easily	
  create,	
  assign,	
  follow,	
  and	
  
comment	
  on	
  tasks,	
  so	
  you	
  always	
  know	
  
what's	
  gemng	
  done	
  and	
  who's	
  doing	
  it.	
  
	
  
Asana	
  puts	
  conversa1ons	
  and	
  tasks	
  
together,	
  so	
  you	
  can	
  go	
  to	
  one	
  place	
  for	
  
all	
  the	
  history	
  of	
  the	
  work.	
  
Instantly	
  up	
  to	
  date	
  
	
  
Asana	
  Inbox	
  and	
  no1fica1ons	
  make	
  it	
  
effortless	
  to	
  stay	
  on	
  top	
  of	
  the	
  details	
  
that	
  ma_er	
  to	
  you,	
  wherever	
  you	
  are.	
  
	
  
•  Makes	
  it	
  easy	
  for	
  anyone	
  to	
  organize	
  a	
  local	
  group.	
  	
  

h_p://www.meetup.com/	
  
U1lize	
  this	
  to	
  garner	
  followers,	
  promote	
  their	
  cause	
  through	
  another	
  
outlet	
  of	
  social	
  media,	
  and	
  market	
  events	
  to	
  locals.	
  	
  
Infographic & Design
Tools
h_p://www.easel.ly/	
  

Number	
  of	
  
Layouts	
  

6	
  

12	
  

3	
  

Graphics	
  Op1ons	
  

Choose	
  from	
  
more	
  than	
  12	
  
graphic	
  op1ons	
  to	
  
show	
  data	
  

Choose	
  from	
  10	
  
categories	
  of	
  
modern	
  graphics	
  
	
  

Very	
  
customizable.	
  	
  Or,	
  
Pay	
  $29/month	
  
for	
  extra	
  features	
  

Direct	
  sharing	
  to	
  
Social	
  Media?	
  

Yes	
  

Yes	
  

Yes	
  

h_p://infogr.am/	
  

h_p://piktochart.com/	
  
h_p://madewithstudio.com/	
  

Studio	
  	
  -­‐	
  	
  Create	
  designs	
  or	
  take	
  pictures	
  of	
  everyday	
  life,	
  add	
  filters	
  and	
  effects	
  
and	
  share	
  with	
  your	
  network	
  
Only	
  on	
  Iphone,	
  but	
  here	
  is	
  similar	
  Andrioid	
  App	
  -­‐	
  PicLab	
  HD	
   h_p://piclabapp.com/	
  
	
  
Adobe	
  online	
  courses	
  for	
  crea1ng	
  and	
  enhancing	
  websites.	
  	
  
Among	
  the	
  tools	
  are	
  Photoshop,	
  Indesign,	
  and	
  Dreamweaver	
  

h_ps://www.adobeknowhow.com/	
  
Photoshop:	
  Image	
  edi1ng	
  
	
  
Indesign:	
  Crea1on	
  of	
  posters,	
  flyers,	
  
brochures,	
  magazines,	
  etc.	
  	
  
	
  
Dreamweaver:	
  Crea1ng,	
  publishing,	
  
and	
  managing	
  websites	
  and	
  mobile	
  
content.	
  
	
  
Video Creation
Tools
Cap1vate,	
  engage,	
  and	
  explain	
  with	
  Powtoon’s	
  free	
  video	
  crea1on	
  tools	
  

h_p://www.powtoon.com/	
  
 
Easy	
  and	
  IntuiIve:	
  Powtoon	
  
provides	
  all	
  the	
  anima1on	
  and	
  
edi1ng	
  tools	
  you’ll	
  need.	
  
	
  
One	
  Click	
  Export:	
  Get	
  videos	
  to	
  
YouTube	
  with	
  ease.	
  
	
  
Product	
  Demo	
  
	
  
Tool Creation Tools
h_p://www.wordle.net/	
  

Wordle:	
  Creates	
  “word	
  
clouds”.	
  

h_p://twtpoll.com/	
  

TwtPoll:	
  enables	
  nonprofits	
  to	
  
create	
  polls	
  that	
  can	
  be	
  shared	
  
on	
  Twi_er	
  or	
  any	
  other	
  social	
  
network.	
  	
  Non-­‐profits	
  can	
  view	
  
sta1s1cs	
  about	
  what	
  1me	
  people	
  
voted	
  and	
  from	
  what	
  country.	
  
Website Tools
Fastest,	
  most	
  powerful	
  way	
  to	
  launch	
  mobile	
  websites	
  that	
  drive	
  excep1onal	
  
business	
  results.	
  
	
  

h_p://www.mobify.com/	
  
 Add	
  a	
  mobile	
  site	
  to	
  your	
  already	
  
exis1ng	
  plaQorm	
  
	
  
Free	
  version	
  allows	
  up	
  to	
  10,000	
  
pageviews	
  
	
  
Op1mized	
  for	
  speed	
  and	
  set	
  up	
  for	
  
SEO	
  for	
  best	
  results	
  via	
  Google/Search	
  
Engines	
  
	
  
Dashboard	
  for	
  setup	
  
	
  
Repor1ng	
  and	
  Analy1cs	
  
Disk	
  Space	
   100MB	
  

20MB	
  

Templates	
   7	
  

94	
  

Blog	
  

Yes	
  

No	
  

Forum	
  

With	
  a	
  surcharge	
  

Yes	
  

Stats	
  

With	
  a	
  surcharge	
  

Yes	
  

Site	
  search	
   Yes	
  

Only	
  through	
  Google	
  

Support	
  

With	
  a	
  surcharge	
  

Yes	
  
h_p://www.doodlekit.com/	
  

h_p://www.moonfruit.com/	
  
Web Hosting Tools
Although	
  it	
  is	
  not	
  free,	
  Host	
  Gator	
  Is	
  “prac1cally	
  synonymous	
  with	
  	
  
cheap,	
  reliable	
  web	
  hos1ng”,	
  making	
  it	
  an	
  invaluable	
  investment	
  for	
  any	
  
organiza1on	
  needing	
  a	
  website.	
  
	
  -­‐	
  WebmasterFAQs.org	
  

h_p://www.hostgator.com/	
  
-­‐Unlimited	
  Disk	
  Space	
  
-­‐Unlimited	
  Bandwidth	
  
$100	
  Google	
  Adwords	
  Offer	
  
-­‐4500	
  Free	
  Website	
  Templates	
  
$3.96/	
  month	
  
	
  

Few	
  other	
  op1ons	
  are	
  Weebly	
  and	
  Wix,	
  so	
  check	
  them	
  out	
  too!	
  
Fundraising Tools
VS

	
  

Fundly	
  and	
  Rally	
  are	
  both	
  Fundraising	
  tools.	
  They	
  are	
  both	
  user	
  based	
  plaQorms	
  
that	
  thrive	
  on	
  the	
  social	
  connec1ons	
  of	
  donors.	
  
h_ps://fundly.org	
  

h_ps://rally.org/	
  
Payment	
  
Op1ons	
  

Pay	
  as	
  you	
  go:	
   Flat	
  fee:	
  	
  
4.9%	
  +	
  3%	
  
5.75%	
  
Credit	
  Card	
  
Fees	
  

Facebook	
  App	
  

Yes	
  

Integra1on	
  w/
social	
  Plug-­‐ins	
  

Donor	
  Mini-­‐
pages	
  

No	
  

Yes	
  

Credit	
  Card	
  fees	
   Extra	
  

Included	
  

	
  
Rally:	
  Has	
  its	
  own	
  funds	
  
processing	
  capabili1es.	
  
	
  
Fundly:	
  Claims	
  to	
  raise	
  52%	
  
more	
  funds	
  through	
  their	
  
method	
  of	
  social	
  media	
  
integra1on	
  
	
  
Rally:	
  One	
  of	
  lowest	
  
payment	
  processing	
  %	
  
Social Tools
JustCoz.org	
  is	
  a	
  plaQorm	
  that	
  enables	
  chari1es,	
  nonprofits,	
  and	
  NGOs	
  to	
  increase	
  
their	
  social	
  media	
  reach.	
  	
  

h_p://justcoz.org/	
  
Supporters	
  can	
  donate	
  a	
  tweet	
  or	
  status	
  
update	
  to	
  benefit	
  your	
  cause.	
  
	
  
Only	
  one	
  tweet	
  per	
  cause	
  per	
  day	
  
	
  
Easy	
  sign	
  up	
  and	
  approval	
  process	
  
	
  
Messages	
  can	
  be	
  managed	
  by	
  causes	
  of	
  
what	
  will	
  be	
  sent	
  out	
  
Helps	
  with	
  various	
  sharing,	
  networking,	
  monitoring	
  and	
  analyzing	
  tools.	
  

h_p://www.hootsuite.com	
  
•  Improve	
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heard	
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•  Social	
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of	
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Email Tools
Mail	
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care	
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-­‐MailChimp	
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Thank you for your
time… Questions?
SUP?
SUP?

@
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Top Free Tools for Nonprofits, Social Impact Organizations, and Small Businesses

  • 1. Free Tools for Nonprofits …and  social  impact  organiza1ons  J  
  • 2. Meet Kevin •  •  •  •  •  •  Co-­‐Founder  and  COO  of  Here’s  My  Chance   PSU  Alum   Bearded  For  Winter   Snowboarder,  Pug  Lover  (Lily  -­‐  Team  Mascot),  Tech  Nerd,  SarcasIc  Fella   Shy  Guy  Who  Gets  Stuff  Done   Connect  @kevincolahan  or  kevin@heresmychance.com  
  • 3. Who is HMC? •  CreaIve  Agency  for   Good  –  Started  in  2011   •  Social  Impact   Storytelling   •  Using  our  creaIvity  to   make  a  posiIve  impact   on  the  planet  is  a  core   mission  and  part  of  our   business  model   •  Contact   •  workwithus@heres mychance.com   •  @HMCTwit  
  • 4. Agenda •  •  •  •  •  •  •  •  •  •  •  •  Google  Stuff  (Grants,  Adwords,  Apps,  One  Today,  Youtube)   Project  Assistance  Tools   Team  CollaboraIon  Tools   Infographic  &  Design  Tools   Video  CreaIon  Tools   Tool  CreaIon  Tools   Website  Tools   Web  HosIng  Tools   Fundraising  Tools   Social  Tools   Email  Tools   QuesIons??   #HMC101  
  • 5. •  Google  Ad  Grants:  Free  AdWords  adver1sing  to  promote  your  website  on   Google  through  keyword  targe1ng.  Up  to  $10,000/month     •  YouTube  Nonprofit  Program:  Premium  branding  capabili1es  on  YouTube   channels,  and  increased  uploading  capacity.     •  Google  Apps  for  Nonprofit:  Free  version  of  the  Google  Apps  business   produc1vity  suite,  including  Gmail,  Docs,  Calendar,  and  more.     •  Google  Earth  Outreach  Grants:  Free  licensing  for  Google  Earth  Pro  and   Maps  API  for  Business.   •  One  Today  by  Google:  Free  access  to  a  mobile  fundraising  plaQorm.      
  • 6. Agenda Am I Eligible? •  •  •  Based  in  the  U.S,  U.K,  and  Wales  (other  on  an  ad-­‐hoc  basis)   Hold  current  501(c)(3)  status,  as  determined  by  the  U.S.  Internal  Revenue  Service;     Please  note  that  the  following  organiza1ons  are  not  eligible  for  Google  for   Nonprofits:   •  Governmental  en11es  and  organiza1ons;   •  Hospitals  and  health  care  organiza1ons;   •  Schools,  childcare  centers,  academic  ins1tu1ons,  and  universi1es  (philanthropic   arms  of  educa1onal  organiza1ons  are  eligible).  To  learn  more  about  Google's   programs  for  educa1onal  ins1tu1ons,  visit  Google  in  Educa1on.   Sign  up  Here  -­‐  h_p://www.google.com/nonprofits/join/  
  • 7.   •  Donate  bu_on  for  viewers  to  directly   contribute  to  the  cause  right  from  YouTube   videos     •  Community  forum  to  connect  with  fellow  non-­‐ profits     •  Live  Streaming  for  events,  conferences,  and   repor1ng     Youtube  Nonprofit  Program          
  • 8. h_p://www.google.com/onetoday/   •  Mobile  app  only  available  to  Android  users   •  Add  a  project  (or  mul1ple),  get  connected  with  people/networks  who   donated  to  similar  projects,  and  track  via  metrics   •  Helps  people  learn  about  Nonprofits  and  select  orgs  in  line  with  their  values   •  Amplify  impact  by  matching  friends’  dona1ons   •  Must  be  a  member  of  Google  for  Nonprofits  to  register   •  Increases  online  presence  and  fund  inflow   •  No  fees  associated  J  
  • 10. •  Grants  of  professional  consul1ng  services,  called  Service  Grants.       •  Pro  bono  by  a  team  of  5-­‐6  business  professionals  who  volunteer  their  1me     h_p://www.taprooQounda1on.org/  
  • 11. Tangible  tools  and  services  valued  at  $45,000  or  more  for  each  project  help  you   deliver  be_er  programs  and  get  more  funding.       Rolling  Applica1ons  on  a  quarterly  basis  for  a  very  wide  variety  of  services   including  annual  reports,  websites,  strategic  analysis,  and  much  more.     Select  a  grant  type  -­‐>  Apply  Online  -­‐>  Get  Selected  for  Interview  -­‐>  Le_er  of   Intent  (Full  process  to  project  comple1on  =  10  months)     Available  in    Chicago,  Los  Angeles,  New  York  City,  San  Francisco,   and  Washington,  D.C.  metro  areas  –  Will  be  expanding  –  no  set  1meline  
  • 12. VS  
  • 13. h_p://www.pimpmycause.org/   -­‐  Brings  together  worthwhile  causes  with   talented  marketers,  innovators,  strategists,   adver1sers,  graphic  designers,  and  web   developers     -­‐  Focused  solely  on  marke1ng   -­‐  More  freedom  of  interac1ons  between   causes  and  poten1al  volunteers  including   direct  messaging     -­‐  More  of  a  social  network   h_ps://catchafire.org/   -­‐  Matches  professionals  who  want  to   volunteer  their  skills  with  Nonprofits  who   need  their  help     -­‐  Wider  variety  of  volunteer  types  and  skills     -­‐  More  structured  way  of  pairing   volunteers  with  Nonprofits     -­‐  Jobs  last  3  months  max  with  around  $10K   in  services   -­‐  Loca1on  not  an  issue  
  • 15. •  Makes  it  easy  to  track  and  collaborate  on  tasks  and  projects  everyday   h_ps://asana.com/  
  • 16. Easily  create,  assign,  follow,  and   comment  on  tasks,  so  you  always  know   what's  gemng  done  and  who's  doing  it.     Asana  puts  conversa1ons  and  tasks   together,  so  you  can  go  to  one  place  for   all  the  history  of  the  work.   Instantly  up  to  date     Asana  Inbox  and  no1fica1ons  make  it   effortless  to  stay  on  top  of  the  details   that  ma_er  to  you,  wherever  you  are.    
  • 17. •  Makes  it  easy  for  anyone  to  organize  a  local  group.     h_p://www.meetup.com/  
  • 18. U1lize  this  to  garner  followers,  promote  their  cause  through  another   outlet  of  social  media,  and  market  events  to  locals.    
  • 20. h_p://www.easel.ly/   Number  of   Layouts   6   12   3   Graphics  Op1ons   Choose  from   more  than  12   graphic  op1ons  to   show  data   Choose  from  10   categories  of   modern  graphics     Very   customizable.    Or,   Pay  $29/month   for  extra  features   Direct  sharing  to   Social  Media?   Yes   Yes   Yes   h_p://infogr.am/   h_p://piktochart.com/  
  • 21.
  • 22. h_p://madewithstudio.com/   Studio    -­‐    Create  designs  or  take  pictures  of  everyday  life,  add  filters  and  effects   and  share  with  your  network   Only  on  Iphone,  but  here  is  similar  Andrioid  App  -­‐  PicLab  HD   h_p://piclabapp.com/    
  • 23. Adobe  online  courses  for  crea1ng  and  enhancing  websites.     Among  the  tools  are  Photoshop,  Indesign,  and  Dreamweaver   h_ps://www.adobeknowhow.com/  
  • 24. Photoshop:  Image  edi1ng     Indesign:  Crea1on  of  posters,  flyers,   brochures,  magazines,  etc.       Dreamweaver:  Crea1ng,  publishing,   and  managing  websites  and  mobile   content.    
  • 26. Cap1vate,  engage,  and  explain  with  Powtoon’s  free  video  crea1on  tools   h_p://www.powtoon.com/  
  • 27.   Easy  and  IntuiIve:  Powtoon   provides  all  the  anima1on  and   edi1ng  tools  you’ll  need.     One  Click  Export:  Get  videos  to   YouTube  with  ease.     Product  Demo    
  • 29. h_p://www.wordle.net/   Wordle:  Creates  “word   clouds”.   h_p://twtpoll.com/   TwtPoll:  enables  nonprofits  to   create  polls  that  can  be  shared   on  Twi_er  or  any  other  social   network.    Non-­‐profits  can  view   sta1s1cs  about  what  1me  people   voted  and  from  what  country.  
  • 31. Fastest,  most  powerful  way  to  launch  mobile  websites  that  drive  excep1onal   business  results.     h_p://www.mobify.com/  
  • 32.  Add  a  mobile  site  to  your  already   exis1ng  plaQorm     Free  version  allows  up  to  10,000   pageviews     Op1mized  for  speed  and  set  up  for   SEO  for  best  results  via  Google/Search   Engines     Dashboard  for  setup     Repor1ng  and  Analy1cs  
  • 33. Disk  Space   100MB   20MB   Templates   7   94   Blog   Yes   No   Forum   With  a  surcharge   Yes   Stats   With  a  surcharge   Yes   Site  search   Yes   Only  through  Google   Support   With  a  surcharge   Yes   h_p://www.doodlekit.com/   h_p://www.moonfruit.com/  
  • 35. Although  it  is  not  free,  Host  Gator  Is  “prac1cally  synonymous  with     cheap,  reliable  web  hos1ng”,  making  it  an  invaluable  investment  for  any   organiza1on  needing  a  website.    -­‐  WebmasterFAQs.org   h_p://www.hostgator.com/  
  • 36. -­‐Unlimited  Disk  Space   -­‐Unlimited  Bandwidth   $100  Google  Adwords  Offer   -­‐4500  Free  Website  Templates   $3.96/  month     Few  other  op1ons  are  Weebly  and  Wix,  so  check  them  out  too!  
  • 38. VS   Fundly  and  Rally  are  both  Fundraising  tools.  They  are  both  user  based  plaQorms   that  thrive  on  the  social  connec1ons  of  donors.   h_ps://fundly.org   h_ps://rally.org/  
  • 39. Payment   Op1ons   Pay  as  you  go:   Flat  fee:     4.9%  +  3%   5.75%   Credit  Card   Fees   Facebook  App   Yes   Integra1on  w/ social  Plug-­‐ins   Donor  Mini-­‐ pages   No   Yes   Credit  Card  fees   Extra   Included     Rally:  Has  its  own  funds   processing  capabili1es.     Fundly:  Claims  to  raise  52%   more  funds  through  their   method  of  social  media   integra1on     Rally:  One  of  lowest   payment  processing  %  
  • 41. JustCoz.org  is  a  plaQorm  that  enables  chari1es,  nonprofits,  and  NGOs  to  increase   their  social  media  reach.     h_p://justcoz.org/  
  • 42. Supporters  can  donate  a  tweet  or  status   update  to  benefit  your  cause.     Only  one  tweet  per  cause  per  day     Easy  sign  up  and  approval  process     Messages  can  be  managed  by  causes  of   what  will  be  sent  out  
  • 43. Helps  with  various  sharing,  networking,  monitoring  and  analyzing  tools.   h_p://www.hootsuite.com  
  • 44. •  Improve  produc1vity  by  managing  all     social  networks  within  HootSuite.         •  Maintain  control  over  Twi_er,  Facebook,   LinkedIn,  Google+,  and  more  from  one  hub.     •  Message  Scheduling   •  Up  to  5  Social  Profiles        
  • 45. The  first  crowd-­‐speaking  plaQorm  that  helps  people  be   heard  by  saying  something  together.   h_ps://www.thunderclap.it/en  
  • 46.   Get  enough  people  to  support  your  message  through  the     Thunderclap  website  and  they'll  all  tweet/facebook  it  out  at  once.     “Successful  Thunderclaps  require  passionate  people  that  believe   in  an  idea  and  message  they  want  heard.  We  amplify  their  passion    and  help  their  message  resonate  farther”    -­‐Hashem  Bajwa,  CEO  of  De-­‐De      
  • 47. h_p://tweetreach.com/   Measure  the  reach  of  a  campaign  or  hashtag  
  • 48. Discover  and  share  content  based  on  your  interests  and   audience   h_p://www.swayy.co/     •  Social  Login  through  Facebook/Twi_er  to  pick  up  your  interests  and  interests   of  your  followers     •  Ability  to  select  keywords  that  are  associated  with  your  cause  and  your   interests  (technology,  sustainability,  Philadelphia  educa1on,  etc)   •  Up  to  2  accounts  with  FREE  version   •  Daily  email  of  recommended  content  to  push  and  a  dashboard  of  sugges1ons   •  Recommended  hashtags  to  add  to  post        
  • 49. h_ps://sumall.com/   Connect  all  of  your  services  and  get  insights  on  your  data   all  in  one  loca1on     •  Social  Login  through  Facebook/Twi_er  to  pick  up  your  interests  and  interests   of  your  followers        
  • 50.
  • 52. Mail  service  provider     More  than  4  million  people     MailChimp  is  free  for  lists  of  up  to  2,000  subscribers.   h_p://mailchimp.com/  
  • 53. Smart  Emailing.    MailChimp’s  email  designer  makes  it  easy  to  add  content  and  collaborate   on  emails  that  fit  your  brand.         -­‐Gather  informa1on  from  readers  on  a  signup  form,  and  send  them  to  newsle_ers  they   care  about  with  segmenta1on.    In  addi1on,  add  notes  to  create  campaigns  that  suit   specific  readers.         -­‐MailChimp  includes  revenue  reports  to  monitor  ac1vity,  meet  goals,  and  set  new  ones.    
  • 54. Thank you for your time… Questions?