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The Evolution
of the Social
Web

    Dan Donald // BarCampBrighton3
Our identity
is in splinters
We’ve created profiles for everything we use on
 the web with any kind of interaction or setting of
 preferences

It’s only natural our data is stored in data silos,
   there has been no other way

So until recently we’ve had no cohesive sense of
  identity, although many have tried
Social
networking
Actually making relationships between profiles a
  feature is what changed the game.

It’s persuaded us to think about who we are on the
   web.

As sites become platforms, the field continues to
  evolve quickly
Where do we
go from
here?
Open source projects hoping to push things
  forward
Along with this comes more understanding of
  what it means to have a social web
What am I
talking
about?
There’s a few things we need to consider:
• Identity
• Relationships
• Privacy & security
• People!
Identity
Projects such as OpenID are enabling a
  single identity

oAuth is allowing sites to grant access if
 authorised from an existing account (no
 password anti-pattern here!)
Issues?
• Who do you trust?
• As we use our identity host/providers more,
  there’s more value in online identities
• We’ll have a smaller raft or out of date
  profiles!
• With value comes issues of security/fraud
• Import/export of identity related data
Who are
you?
Social networking started off with the ‘flat-
  friends’ model
- Wow – I have over 1000 friends!

We’re complicate beings with elastic
 relationships
Relationships
We gain contacts and the nature of
 relationships evolve (or devolve)

The depth of relationships vary over time

Those who we’re in contact with a lot in a
 particular medium might not be
 representative of the depth or relationship
What are
friends?
In the beginning ‘friends’ was term for a
  connection to another profile
Maybe now we realise that this isn’t viable
Our concept of friends on the web has lead to
 an upheaval in our understanding of privacy
How can we manage this better?
Personas
We’re a lot of things to a lot of people
Some of us like to be just ‘us’ no matter which
 context
In reality, we have different sides of ourselves
  that we choose to share in different social
  contexts

Maybe this is a way of easily separating
 aspects of our lives?
Sharing is
good
What information should we not share?

We should know who we’re sharing this with!

It’s a new kind of understanding
Hitting the
mainstream
For all of these ideas to work, it needs to be
 very straightforward

It’s not about technology, although a
   technological solution is needed

The web will change
Recap
•   Identity – OpenID
•   Easier and safer log-ins – oAuth
•   We can better represent ourselves online
•   We can have more control
•   Got to be for the non-techies

What about the developers?
What about
developers?
As things mature, we have the building blocks
 to make every site social
Events like dConstruct to show how to do this
Build on top of existing standards & APIs
The web then has a social layer – part of an
 open platform to build on
Context &
Community
Two changes across the socialised web

Provide context to our relationships

As sites become more social, aspects of
 community are implicit

Community breeds conversation!
Scenario
• When creating a new site, build in methods
  for people to use social data (Facebook
  Connect / Open Social)
• Allow people to interact with your data; to
  discuss and share it, make their mark on it
• Engage with your audience as a community
• Use existing channels to take your content
  to the people
The end.
Thanks for listening…

                   …any ideas or questions?

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The Evolution Of The Social Web

  • 1. The Evolution of the Social Web Dan Donald // BarCampBrighton3
  • 2. Our identity is in splinters We’ve created profiles for everything we use on the web with any kind of interaction or setting of preferences It’s only natural our data is stored in data silos, there has been no other way So until recently we’ve had no cohesive sense of identity, although many have tried
  • 3. Social networking Actually making relationships between profiles a feature is what changed the game. It’s persuaded us to think about who we are on the web. As sites become platforms, the field continues to evolve quickly
  • 4. Where do we go from here? Open source projects hoping to push things forward Along with this comes more understanding of what it means to have a social web
  • 5. What am I talking about? There’s a few things we need to consider: • Identity • Relationships • Privacy & security • People!
  • 6. Identity Projects such as OpenID are enabling a single identity oAuth is allowing sites to grant access if authorised from an existing account (no password anti-pattern here!)
  • 7. Issues? • Who do you trust? • As we use our identity host/providers more, there’s more value in online identities • We’ll have a smaller raft or out of date profiles! • With value comes issues of security/fraud • Import/export of identity related data
  • 8. Who are you? Social networking started off with the ‘flat- friends’ model - Wow – I have over 1000 friends! We’re complicate beings with elastic relationships
  • 9. Relationships We gain contacts and the nature of relationships evolve (or devolve) The depth of relationships vary over time Those who we’re in contact with a lot in a particular medium might not be representative of the depth or relationship
  • 10. What are friends? In the beginning ‘friends’ was term for a connection to another profile Maybe now we realise that this isn’t viable Our concept of friends on the web has lead to an upheaval in our understanding of privacy How can we manage this better?
  • 11. Personas We’re a lot of things to a lot of people Some of us like to be just ‘us’ no matter which context In reality, we have different sides of ourselves that we choose to share in different social contexts Maybe this is a way of easily separating aspects of our lives?
  • 12. Sharing is good What information should we not share? We should know who we’re sharing this with! It’s a new kind of understanding
  • 13. Hitting the mainstream For all of these ideas to work, it needs to be very straightforward It’s not about technology, although a technological solution is needed The web will change
  • 14. Recap • Identity – OpenID • Easier and safer log-ins – oAuth • We can better represent ourselves online • We can have more control • Got to be for the non-techies What about the developers?
  • 15. What about developers? As things mature, we have the building blocks to make every site social Events like dConstruct to show how to do this Build on top of existing standards & APIs The web then has a social layer – part of an open platform to build on
  • 16. Context & Community Two changes across the socialised web Provide context to our relationships As sites become more social, aspects of community are implicit Community breeds conversation!
  • 17. Scenario • When creating a new site, build in methods for people to use social data (Facebook Connect / Open Social) • Allow people to interact with your data; to discuss and share it, make their mark on it • Engage with your audience as a community • Use existing channels to take your content to the people
  • 18. The end. Thanks for listening… …any ideas or questions?