SlideShare ist ein Scribd-Unternehmen logo

Social Media Evolution Panel

•Als PPT, PDF herunterladen•
•
Herb Sawyer
Herb Sawyer

1. The document discusses a panel discussion on social media evolution and execution. It introduces the panelists - David Armano, Noah Brier, Rohit Bhargava, and Herb Sawyer - and their areas of expertise. 2. The panel discusses issues around using social media for brands, including marketers' image problems and addiction to new technologies. 3. Rohit Bhargava emphasizes that everything is now connected and transparency, active listening, co-creation, and impressions have changed meanings. Marketing requires understanding ecosystems rather than following trends.

TechnologieBusiness
1 von 37
Social Media: Evolution to Execution
Beyond Just Acknowledging It…
My Mother Terrifies Me (as an advertiser; as her son, she is a wonderful mother) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why My Mother Terrifies You (as a company; as a person she is a wonderful woman) ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Social Media: Evolution to Execution
Connected Through Social Media… David Armano VP, Experience Design Critical Mass Author of Logic+Emotion Noah Brier Naked Communications Author of Noahbrier.com Rohit Bhargava VP, Interactive Marketing Ogilvy Public Relations Author of Influential Marketing Blog
David Armano VP, Experience Design Critical Mass Author of Logic+Emotion
The Lines Have Blurred. We’re All Marketers.
But “Professional” Marketers Have An Image Problem
The Root Cause of the Problem Addiction To Bright + Shiny Objects
“Web 2.0” Is The Mother of all Bright + Shiny Objects
Symptoms Of B.S.O.S. ( B right + S hiny O bject S yndrome) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prognosis: Inability To Effectively Guide Clients
Rx: Empathy. Understanding. Openness. Investigating (3rd party research, reports, etc.) Talking + Walking With People (ethnography, observation, etc.) Sharing What We Know (connectivity, shared experiences + knowledge) Learning By Doing (experimentation, usage, adoption) 1 2 3 4
10 Questions For The Agency Executive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why? Because Marketing Isn’t A Drive Through McMenu
… It’s An Ecosystem
Noah Brier Naked Communications Author Noahbrier.com
 
 
 
 
 
 
 
 
 
 
 
 
 
Rohit Bhargava VP, Interactive Marketing Ogilvy Public Relations Author Influential Marketing Blog
What’s Changing? Your secrets are not secrets Falling asleep on a couch is bad Faceless doesn’t work anymore Herb’s mom reads blogs Familiarity is not required for trust Rohit Bhargava www.influentialmarketingblog.com
Everything is Connected Rohit Bhargava www.influentialmarketingblog.com
Which means … Transparency doesn’t work for a-holes Active listening requires participation The encyclopedia of perception is truth Co-creation is the new innovation Impressions are meaningless Rohit Bhargava www.influentialmarketingblog.com
5 Counterintuitive Lessons Screw up with style Admit you are marketing Hook your campaign to identity Don’t automatically start a blog Have a personality and use it Rohit Bhargava www.influentialmarketingblog.com
Social Media: Evolution to Execution This panel on social media was brought together through the power of social media. Through blogs, blog comments and twitter I was able to “meet” today’s panelist. The blogosphere has some excellent thought leaders on social media and I am very thankful for today’s panelist to take time to be a part of today’s event. To continue to follow the panelist’s thought leadership views on social media check out their blogs (be sure to leave a comment) and follow their twitter feeds. David Armano - http://darmano.typepad.com/ Noah Brier - http://www.noahbrier.com/ Rohit Bhargava - http://rohitbhargava.typepad.com/ Herb Sawyer - http://www.herbsawyer.com/

Empfohlen

The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015Cian Corbett
 
Social Media For Dummies
Social Media For DummiesSocial Media For Dummies
Social Media For DummiesVanina Delobelle
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small BusinessStrategyWorks
 
A Social Media Evolution Whats Next?
A Social Media Evolution Whats Next?A Social Media Evolution Whats Next?
A Social Media Evolution Whats Next?Jeffrey Stewart
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOsAmy Coulterman
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses. MadisonHedges
 
Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Robin Low
 

Empfohlen

The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015Cian Corbett
 
Social Media For Dummies
Social Media For DummiesSocial Media For Dummies
Social Media For DummiesVanina Delobelle
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small BusinessStrategyWorks
 
A Social Media Evolution Whats Next?
A Social Media Evolution Whats Next?A Social Media Evolution Whats Next?
A Social Media Evolution Whats Next?Jeffrey Stewart
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOsAmy Coulterman
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses. MadisonHedges
 
Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Robin Low
 
Social Media 101 - my Marketing Now presentation
Social Media 101 - my Marketing Now presentationSocial Media 101 - my Marketing Now presentation
Social Media 101 - my Marketing Now presentationSimon Young
 
The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsMorgan Drdak
 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communicationTahir Manzar
 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactHamill Associates Ltd
 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsTracy Imm
 
Personal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign StrategyPersonal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign StrategyTori Green
 
IMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessIMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessCollin Condray
 
The Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldThe Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
 
Goal Driven Social Communications
Goal Driven Social CommunicationsGoal Driven Social Communications
Goal Driven Social CommunicationsNikki Sunstrum
 
Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationPatrick Powers
 
Social Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsSocial Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsAmerican University of Beirut
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governanceGeethu Rangan
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaTactica Interactive
 
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
 
50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for NonprofitsChad Norman
 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideModern Marketing Partners
 
Social Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveSocial Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveAndrew Careaga
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsGeorge Wallace
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyChris Huebner
 
How to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and toolsHow to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and toolsBeth Granter
 
YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)Inspire Create Deliver
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media 101 - my Marketing Now presentation
Social Media 101 - my Marketing Now presentationSocial Media 101 - my Marketing Now presentation
Social Media 101 - my Marketing Now presentationSimon Young
 
The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsMorgan Drdak
 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communicationTahir Manzar
 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactHamill Associates Ltd
 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsTracy Imm
 
Personal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign StrategyPersonal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign StrategyTori Green
 
IMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessIMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessCollin Condray
 
The Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldThe Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
 
Goal Driven Social Communications
Goal Driven Social CommunicationsGoal Driven Social Communications
Goal Driven Social CommunicationsNikki Sunstrum
 
Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationPatrick Powers
 
Social Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsSocial Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsAmerican University of Beirut
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governanceGeethu Rangan
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaTactica Interactive
 
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
 
50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for NonprofitsChad Norman
 
Social Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveSocial Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveAndrew Careaga
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsGeorge Wallace
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyChris Huebner
 
How to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and toolsHow to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and toolsBeth Granter
 

Was ist angesagt? (20)

Social Media 101 - my Marketing Now presentation
Social Media 101 - my Marketing Now presentationSocial Media 101 - my Marketing Now presentation
Social Media 101 - my Marketing Now presentation
 
The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public Relations
 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communication
 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business Impact
 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relations
 
Personal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign StrategyPersonal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign Strategy
 
IMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessIMPACT-Social Media and Your Business
IMPACT-Social Media and Your Business
 
The Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldThe Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing World
 
Goal Driven Social Communications
Goal Driven Social CommunicationsGoal Driven Social Communications
Goal Driven Social Communications
 
Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher Education
 
Social Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsSocial Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of Conversations
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governance
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social Media
 
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
 
50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits
 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy Guide
 
Social Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveSocial Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's Perspective
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit Organizations
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
How to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and toolsHow to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and tools
 

Ähnlich wie Social Media Evolution Panel

Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
 
Listening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social MediaListening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social MediaCarve
 
Social media-strategy-1210170423322177-8
Social media-strategy-1210170423322177-8Social media-strategy-1210170423322177-8
Social media-strategy-1210170423322177-8creative station
 
[Digital marketing];[social media-strategy]
[Digital marketing];[social media-strategy][Digital marketing];[social media-strategy]
[Digital marketing];[social media-strategy]AiiM Education
 
Sm2 Social Media Marketing
Sm2 Social Media MarketingSm2 Social Media Marketing
Sm2 Social Media MarketingTechrigy
 
Understanding How to Use Social Media for Business
Understanding How to Use Social Media for BusinessUnderstanding How to Use Social Media for Business
Understanding How to Use Social Media for BusinessHareesh Tibrewala
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmediaibrand mk
 
Social Media 101 - The Basics of Social Media
Social Media 101 - The Basics of Social MediaSocial Media 101 - The Basics of Social Media
Social Media 101 - The Basics of Social MediaKate Bourland Digital
 
Tips for-sm-success-part2
Tips for-sm-success-part2Tips for-sm-success-part2
Tips for-sm-success-part2Amanda Snyder
 
Tips for-sm-success-part2
Tips for-sm-success-part2Tips for-sm-success-part2
Tips for-sm-success-part2Amanda Snyder
 
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNER
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNERSocial Media basics - Microsoft store presentation JUN14 - GHOST PARTNER
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNERGhost Partner
 
Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010Margaret Palmiter
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
 
Some Content with Your Social Media? - Preso at Speakerbox
Some Content with Your Social Media? - Preso at SpeakerboxSome Content with Your Social Media? - Preso at Speakerbox
Some Content with Your Social Media? - Preso at SpeakerboxJoe Pulizzi
 

Ähnlich wie Social Media Evolution Panel (20)

YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011
 
Listening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social MediaListening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social Media
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social media-strategy-1210170423322177-8
Social media-strategy-1210170423322177-8Social media-strategy-1210170423322177-8
Social media-strategy-1210170423322177-8
 
[Digital marketing];[social media-strategy]
[Digital marketing];[social media-strategy][Digital marketing];[social media-strategy]
[Digital marketing];[social media-strategy]
 
Sm2 Social Media Marketing
Sm2 Social Media MarketingSm2 Social Media Marketing
Sm2 Social Media Marketing
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Understanding How to Use Social Media for Business
Understanding How to Use Social Media for BusinessUnderstanding How to Use Social Media for Business
Understanding How to Use Social Media for Business
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
Social Media 101 - The Basics of Social Media
Social Media 101 - The Basics of Social MediaSocial Media 101 - The Basics of Social Media
Social Media 101 - The Basics of Social Media
 
Tips for-sm-success-part2
Tips for-sm-success-part2Tips for-sm-success-part2
Tips for-sm-success-part2
 
Tips for-sm-success-part2
Tips for-sm-success-part2Tips for-sm-success-part2
Tips for-sm-success-part2
 
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNER
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNERSocial Media basics - Microsoft store presentation JUN14 - GHOST PARTNER
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNER
 
Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
 
Some Content with Your Social Media? - Preso at Speakerbox
Some Content with Your Social Media? - Preso at SpeakerboxSome Content with Your Social Media? - Preso at Speakerbox
Some Content with Your Social Media? - Preso at Speakerbox
 
Conference on social media
Conference on social mediaConference on social media
Conference on social media
 
Conference on social media
Conference on social mediaConference on social media
Conference on social media
 

Kürzlich hochgeladen

How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 

Kürzlich hochgeladen (20)

How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 

Social Media Evolution Panel

  • 1. Social Media: Evolution to Execution
  • 3.
  • 4.
  • 5.
  • 6. Connected Through Social Media… David Armano VP, Experience Design Critical Mass Author of Logic+Emotion Noah Brier Naked Communications Author of Noahbrier.com Rohit Bhargava VP, Interactive Marketing Ogilvy Public Relations Author of Influential Marketing Blog
  • 7. David Armano VP, Experience Design Critical Mass Author of Logic+Emotion
  • 8. The Lines Have Blurred. We’re All Marketers.
  • 9. But “Professional” Marketers Have An Image Problem
  • 10. The Root Cause of the Problem Addiction To Bright + Shiny Objects
  • 11. “Web 2.0” Is The Mother of all Bright + Shiny Objects
  • 12.
  • 13. Prognosis: Inability To Effectively Guide Clients
  • 14. Rx: Empathy. Understanding. Openness. Investigating (3rd party research, reports, etc.) Talking + Walking With People (ethnography, observation, etc.) Sharing What We Know (connectivity, shared experiences + knowledge) Learning By Doing (experimentation, usage, adoption) 1 2 3 4
  • 15.
  • 16. Why? Because Marketing Isn’t A Drive Through McMenu
  • 17. … It’s An Ecosystem
  • 18. Noah Brier Naked Communications Author Noahbrier.com
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32. Rohit Bhargava VP, Interactive Marketing Ogilvy Public Relations Author Influential Marketing Blog
  • 33. What’s Changing? Your secrets are not secrets Falling asleep on a couch is bad Faceless doesn’t work anymore Herb’s mom reads blogs Familiarity is not required for trust Rohit Bhargava www.influentialmarketingblog.com
  • 34. Everything is Connected Rohit Bhargava www.influentialmarketingblog.com
  • 35. Which means … Transparency doesn’t work for a-holes Active listening requires participation The encyclopedia of perception is truth Co-creation is the new innovation Impressions are meaningless Rohit Bhargava www.influentialmarketingblog.com
  • 36. 5 Counterintuitive Lessons Screw up with style Admit you are marketing Hook your campaign to identity Don’t automatically start a blog Have a personality and use it Rohit Bhargava www.influentialmarketingblog.com
  • 37. Social Media: Evolution to Execution This panel on social media was brought together through the power of social media. Through blogs, blog comments and twitter I was able to “meet” today’s panelist. The blogosphere has some excellent thought leaders on social media and I am very thankful for today’s panelist to take time to be a part of today’s event. To continue to follow the panelist’s thought leadership views on social media check out their blogs (be sure to leave a comment) and follow their twitter feeds. David Armano - http://darmano.typepad.com/ Noah Brier - http://www.noahbrier.com/ Rohit Bhargava - http://rohitbhargava.typepad.com/ Herb Sawyer - http://www.herbsawyer.com/

Hinweis der Redaktion

  1. Thanks for showing up. Social Media brought this panel together. Blog groupy/giddy.