This document discusses ways to improve communication through design. It advocates building products and services that make people's lives easier by eliminating and speeding up tasks, saving money and time, and being simple to use. A good system should fall in love. The document discusses how to provide better customer experiences through engineering, business, and design practices like user-centered design. It promotes starting with small changes, thinking of the user experience, prioritizing mobile, and enabling social collaboration and connectivity. The overall goal is to design in a way that facilitates communication.

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2. www.designdrivendevelopment.org
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4. 2010 Theme: designs,
products and services that
improve and facilitate
communication
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5. What is Usability?
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6. Making life easy
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7. How do we make life easy?
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9. build great products and
services that make people life
easy.
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10. How do we define great
product?
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15. A good system should eliminate
existing tasks (wherever it's
possible), speedup the tasks with
efficiency, save money, save time,
simple to use and make people fall in
love.
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18. What do our customers say
about our product or service?
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20. How do we provide better
experience to our customers?
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21. Engineering Business
Design
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22. Interaction Design (IxD)
User Centered Design(UCD)
Design Driven Development(D3)
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24. Communication
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25. designs, products and
services that improve and
facilitate communication
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26. #1 Start with small changes
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29. #2 Think user
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30. Interaction/Flow – simple?
intuitive?
Content/Information – relevant?
feel good?
Message - human?
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31. #3 Mobile first
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33. #4 Social & Collaboration
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34. Connected
Concurrent
Multi-user
VOIP
P2P
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35. “If the software were magic,
what would it do?”
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37. www.designdrivendevelopment.org
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