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Book Launch: Value Proposition Design 
The future of energy 
DI Hemma Bieser, MSc 
©avantsmart October 23rd, 2014
2 
How can we design together a new energy system? 
CWT1dbX]Tbb^ST[2P]ePb ]) 
What are the most important costs inherent in our business model? 
Which Key Resources are most expensive? 
Which Key Activities are most expensive? 
+ 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 
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Through which Channels do our Customer Segments 
want to be reached? 
How are we reaching them now? 
How are our Channels integrated? 
Which ones work best? 
Which ones are most cost-efficient? 
How are we integrating them with customer routines? 
For what value are our customers really willing to pay? 
For what do they currently pay? 
How are they currently paying? 
How would they prefer to pay? 
How much does each Revenue Stream contribute to overall revenues? 
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For whom are we creating value? 
Who are our most important customers? 
What type of relationship does each of our Customer 
Segments expect us to establish and maintain with them? 
Which ones have we established? 
How are they integrated with the rest of our business model? 
How costly are they? 
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What value do we deliver to the customer? 
Which one of our customer’s problems are we helping to solve? 
What bundles of products and services are we offering to each Customer Segment? 
Which customer needs are we satisfying? 
What Key Activities do our Value Propositions require? 
Our Distribution Channels? 
Customer Relationships? 
Revenue streams? 
Who are our Key Partners? 
Who are our key suppliers? 
Which Key Resources are we acquiring from partners? 
Which Key Activities do partners perform? 
What Key Resources do our Value Propositions require? 
Our Distribution Channels? Customer Relationships? 
Revenue Streams? 
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This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. 
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ 
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. 
INVENTIONS + NEW BUSINESS MODELS è INNOVATION
3 
The European Climate and Energy Targets 
The European Commission proposes to 
• Reduce CO2-emissions per 40% until 2030 
• Raise the percentage of renewable energies up to 27% 
• Reduce energy consumption by 30% 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
4 
The old fashioned energy system 
Well working, profitable and stable energy system of the past. 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
5 
The new democratic energy system 
2. Grid operator 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 
3. Market facilitator 
1. Energy supplier
6 
European Smart Meter Rollout 
All member states have to replace 80% of their old meters by 
smart meters until 2020. 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 
DATA
7 
Searching for real value propositions 
See www.discovergy.com 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
8 
Searching for real value propositions 
See www.discovergy.com 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
9 
Searching for real value propositions 
See www.discovergy.com 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
10 
Key question 
If you had access to energy data, what value propositions 
can you imagine to create for your customers? 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
Contact 
DI Hemma Bieser, MSc 
Funder and owner of 
avantsmart avantsmart creative lab 
Seepark B6 | A-2522 Oberwaltersdorf Antonsgasse 10/Top 3 | A-2500 Baden 
T +43 664 35 661 35 hemma.bieser@avantsmart.at 
New website: 
www.avantsmart.at/businessdesign 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 11
Bringing people together! 
DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 12

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New value propositions for the future of energy

  • 1. Book Launch: Value Proposition Design The future of energy DI Hemma Bieser, MSc ©avantsmart October 23rd, 2014
  • 2. 2 How can we design together a new energy system? CWT1dbX]Tbb^ST[2P]ePb ]) What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? + DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^_P]hzb_a^SdRcbP]SbTaeXRTb. !4eP[dPcX^] 7^fS^fTWT[_Rdbc^TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^]. ?daRWPbT 7^fS^fTP[[^fRdbc^Tabc^_daRWPbTb_TRX R_a^SdRcbP]SbTaeXRTb. #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^Tab. $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^Tabd__^ac. ATeT]dTBcaTPb 2dbc^TaAT[PcX^]bWX_b 2dbc^TaBTVT]cb 2WP]]T[b Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? PbbPaZTc =XRWTPaZTc BTVT]cTS 3XeTabX TS d[cXbXSTS?[PcU^a TgP_[Tb ?Tab^]P[PbbXbcP]RT 3TSXRPcTS?Tab^]P[0bbXbcP]RT BT[UBTaeXRT 0dc^PcTSBTaeXRTb 2^d]XcXTb 2^RaTPcX^] For whom are we creating value? Who are our most important customers? What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? EP[dT?a^_^bXcX^]b :Th0RcXeXcXTb :Th?Pac]Tab :ThATb^daRTb 2^bcBcadRcdaT What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? RWPaPRcTaXbcXRb =Tf]Tbb ?TaU^aP]RT 2dbc^XiPcX^] {6TccX]VcWT9^Q3^]T| 3TbXV] 1aP]SBcPcdb ?aXRT 2^bcATSdRcX^] AXbZATSdRcX^] 0RRTbbXQX[Xch 2^]eT]XT]RTDbPQX[Xch RPcTV^aXTb ?a^SdRcX^] ?a^Q[TB^[eX]V ?[PcU^a=Tcf^aZ ch_Tb^UaTb^daRTb ?WhbXRP[ 8]cT[[TRcdP[QaP]S_PcT]cbR^_haXVWcbSPcP 7dP] 5X]P]RXP[ ^cXePcX^]bU^a_Pac]TabWX_b) _cXXiPcX^]P]STR^]^h ATSdRcX^]^UaXbZP]Sd]RTacPX]ch 0R`dXbXcX^]^U_PacXRd[PaaTb^daRTbP]SPRcXeXcXTb Xbh^daQdbX]Tbb^aT) 2^bc3aXeT][TP]TbcR^bcbcadRcdaT[^f_aXRTeP[dT_a^_^bXcX^]PgXdPdc^PcX^]TgcT]bXeT^dcb^daRX]V EP[dT3aXeT]U^RdbTS^]eP[dTRaTPcX^]_aTXdeP[dT_a^_^bXcX^] bP_[TRWPaPRcTaXbcXRb) 5XgTS2^bcbbP[PaXTbaT]cbdcX[XcXTb EPaXPQ[TR^bcb 4R^]^XTb^UbRP[T 4R^]^XTb^UbR^_T fffQdbX]Tbb^ST[VT]TaPcX^]R^ 8cTaPcX^]) 3TbXV]TSQh) 3TbXV]TSU^a) Day Month Year No. ch_Tb) 0bbTcbP[T DbPVTUTT BdQbRaX_cX^]5TTb ;T]SX]VAT]cX]V;TPbX]V ;XRT]bX]V 1a^ZTaPVTUTTb 0SeTacXbX]V gTS_aXRX]V ;Xbc?aXRT ?a^SdRcUTPcdaTST_T]ST]c 2dbc^TabTVT]cST_T]ST]c E^[dTST_T]ST]c Sh]PXR_aXRX]V =TV^cXPcX^]QPaVPX]X]V HXT[SP]PVTT]c ATP[cXTPaZTc This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. INVENTIONS + NEW BUSINESS MODELS è INNOVATION
  • 3. 3 The European Climate and Energy Targets The European Commission proposes to • Reduce CO2-emissions per 40% until 2030 • Raise the percentage of renewable energies up to 27% • Reduce energy consumption by 30% DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
  • 4. 4 The old fashioned energy system Well working, profitable and stable energy system of the past. DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
  • 5. 5 The new democratic energy system 2. Grid operator DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 3. Market facilitator 1. Energy supplier
  • 6. 6 European Smart Meter Rollout All member states have to replace 80% of their old meters by smart meters until 2020. DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 DATA
  • 7. 7 Searching for real value propositions See www.discovergy.com DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
  • 8. 8 Searching for real value propositions See www.discovergy.com DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
  • 9. 9 Searching for real value propositions See www.discovergy.com DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
  • 10. 10 Key question If you had access to energy data, what value propositions can you imagine to create for your customers? DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014
  • 11. Contact DI Hemma Bieser, MSc Funder and owner of avantsmart avantsmart creative lab Seepark B6 | A-2522 Oberwaltersdorf Antonsgasse 10/Top 3 | A-2500 Baden T +43 664 35 661 35 hemma.bieser@avantsmart.at New website: www.avantsmart.at/businessdesign DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 11
  • 12. Bringing people together! DI Hemma Bieser, MSc | The Future of Energy | October 23rd, 2014 12