How digital marketing is affecting the growth of small business (smb)
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How Digital Marketing Is Affecting the Growth of Small Business (SMB)
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How digital marketing is affecting the growth of small business (smb)
- 1. HUw DIGIIAL MABKEIING ISAFFECTING THE GBUWIHSMALL OE BUSINESS [SMB] O 0 ° ° WHICH DIGIIAL MABKEIING UPIIUN BESIFII MYSMALL BUSINESS? MUST EFFECTIVEMABKEIING FOR BUSINESS DIGIIAL CHANNELS SMALL ; Vndeosand photos 17 ; : : . . ° E F bKP 3% VVVVVV Tiff; IF O : 25 2o 0: SEaICI'1/DISDI 3/Ad : 25 I Busmess In wuth >1MM salesI Overall In Lmkedln Forum Q QEA SItes - AAAAAAeration A ¢- LeadG Serv 9 LocaISEO NE N Blcvgglng : 34 15 ° : 1o 5 Locatm Serv Based ° 16 5 . . . 2° 0 : NEEDw OIfIineAdsw/ORC ' d . Z1 j : : ' 17 O so 35 40 : TWAU Text Ads E Message : : D K WebsIte SEO . O :5 Orincvidco . TECHNEIECE '0 MobIIeADDs O FACTS FIGUBES SMALL AND 0E BUSINESS CUNSUMEB AND BEHAYIUUB TOWARDS SMB E 660 UE SMALL BUSINESSES ABE MAINIAINING [IR INCREASING SPENDS UIGIIAL UN MARKETING. E 72° 820 UE GUNSUMEBS TRUST UNLINE REVIEWS AS AS MUCHPEBSUNAL BEGUMMENUAIIUNS REAL EBUM 6Iv UE SMALL BUSINESS UwNEBS HAVE THEIR SUUBGE SAID MAIN RE RERRRE USERS INEERREERESERRER RRRRUEES RNE,NE_ UENEWBUSINESS REFERRALS. IS PEOPLE. 440 UEUNLINE SHOPPERS BEGIN BY USINGSEARCH A ENGINE. 69 or I:0NsuMEBs Mont LIKELY ABE I0 USE IUCAI A BUSINESS IEITHAS INFORMATIONON SOCIAL AVAILABLE A 60 UELUGAL BUSINESS WEBSITES 0rs|1[srA|I10 (;0MPIY wnn BASIC UUNIHAVE THEIR PHONE USABILITY PRINCIPLES, OF AND 50% NUMBERTHEIR ON SITE MEIIIA SITE- ® UE SMB WEBSITES NUI ABE MUBILE COMPATIBLE AND WILL NOT BENDEB SUCCESSFULLY UNMUBILE QNEINE ARE BECAUSE SALESE()S1 YISIIUBS I:ANI EINU CONTENT. E5% 50 UE SMBSABE BUILUING MUBILE UPIIMIZEU WEBSITES ATTHE END ZUI3. UE 490 I67° UE IUCAI SEARCRES RUNUT UCCUR SEARCII UN ENGINES RUT UNUIRECTURIES ANU ARRS- UE BUSINESSES ARE USING TREIR WERSITEMARKET TU TU CUSTUNERS- Ur BESPONDENTS USE DESKTOPS on UESMALL BUSINESSES USING ABE DEVICES SMARTPHONES. OR UECONSUMERS SEABCH wIIU EUB A TYPE LOCAL Ur BUSINESS A UN MUBILE CALLGU DEVICEUB T0 UEPEOPLE THEY SAY [lPENAN EMAIL BECAUSE THESUBJECT UE LINE. THAT BUSINESS 24 HUUBS. WITHIN LAPTOPSACCESS TO EMAIL; HUWEVEB, TWIETIIIRIISUNIIER IIE TIIIISE 30 SEE"E' SNARE "EE '°"°NES EMAIL MARKET CUSTUMEBS, IU IU ANEABLY JUMP LAST 25% EBUM YEAB. PHONESTO ACCESSTHEIR EMAIL. WHAT EOLLOWERS FOR WHYDO THINK CAN DO WE EOLLOWERS HOW YOU THE DO GET RIGHT EXTENDBEACH THE OE MESSA YOUR YOUR BUSINESS EXHIBIT BEHAVIOR? THIS EOLLOWERS? BEYOND EEIEEEIWER YOUR BASE I°~ EULLUWEBS TO ABE LIKELY MUBE PURCHASE RE 85% EREERWERS WRR EEEE MRRE ERRREEEER RR SMB 72%UE FULLUWEBSTHAT ARE LIKELY BEPUBIEU THEYMUBE Tl] MAKE PURCHASE A SMALLER MEDIUM A FROM DB BUSINESS [SMB]THEY EULLUw EUBWABU. MUYING EOLLOWERSMORE ARE LIKELY RECOMMEND TO 30W ENE SEENRECOMMENDATIONS_ U'3 EIEE IN EEIUM EUEEUW ERS AFTER FOLLOWING UR INTERAETING SMBUN WITH AN Twmm AETER THEN EUEEUWIN5 =I GIVE WHAT WANT. THEM THEY 34% INTEBACTED SEEING WITH AEIEBANWITH AN SMB AD THEIR TWITTER HANDLE ADVEBTISED. 73%EULLUw Tl] UPDATES PRODUCTS SMBSGEI UN EUIUBE 32% SAID ABE LIKELY AN AEIEB THEYMUBE Tl] VISITSMB 6I%EUIIUW WIT" [SNARE TU INTERACT SMBS IIIEAS SEEING TWEET THAT Tl] ANU APBUMIEU THEM EBUM BELATES THEIR RRUVIUE EEEIIRACK] INIEBESIS UB NEEDS. HIIPs:I/GEILISIEU.UIIG/MALIL/RESUUmEs/UIGIIALIIAIIKEIINGUI>IIUNs.HIML HTTP: /I BLUGSALIsBUBYPUSI.IUIII'sPUIGIIAL/ZUIS/08/28/IIUSIEEEEIIIIEUIGIIALMABKEIINGIHANNELSEUBsIIALLBUsINEsSE HIIP:I'II°wII.IIABKEIINGPBUESLUIIILHABIS/2(J13/II577/HUIIIIIIIIEBEULLUIIEBsHELPsIIBsINEUGBAPHII?AUBEE:NLIU9IUI3 HIIP:IIIIIIII.sHUPIEYIUM/BLUG/894742I4NEIIIIIIIIEBSIAIsIUHELPYUUIUBNEULLUIIEBsINIUIUSIUIIEBSINEUGBAPHIL=AKzz2GLBzSA[iE CIIEAIEU BY: