Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check this

1. 2014-152014-152014-15
1 1

2. India
Largest Smartphone Market
nd
2 Largest Facebook Users
Largest Internet Usage
nd
2
rd
3
Worldwide India stands
2

3. INDIA’SINDIA’SINDIA’S
1.22b.
POPULATIONPOPULATIONPOPULATION
7b.
WORLD’SWORLD’SWORLD’S
POPULATIONPOPULATIONPOPULATION
Mobile User - 5b(71%) Mobile User - 1.10b(90%)
Smartphone User - 1.75m(29%) Smartphone User - 67m(6%)
Internet User - 2.5b(36%) Internet User - 239m(19%)
0.38b
15%
2.12b
85%
74m
31%
165m
69%
Laptop/Desktop Smartphone Laptop/Desktop Smartphone
3

4. Age wise Population
using Internet in India
AGE
36%
39%
16%
6%
3%
15-24 25-35 36-44 45-54 55 &
Above
Usage
More than 70% of population
between 15 to 35 age is online
4

5. India Ranks 2nd
255
Million
User
33
Million
User
259
Million
User
24
Million
User
India Ranks 10th
1
Billion/Month
Videos
View
23
Million/Month
Videos
View
India Ranks 3rd
India Ranks 2nd after US
100
Million
User
1.23
Billion
User
India to have highest social media user in world
5

6. Social
Media
Users
2012 2013 2014 2015
87m
127m
168m
210m
62%
21%
OS
8%
3%
1%
Social
Media
Platform
Social media user trend
48% Smartphone users are between 15 to 25 age 6

7. 38%
16%
10%
5%
4.7%
15%Others
Market leader to face competition
from brands like SONY, LG, NOKIA and MOTOROLLA
Entry level smartphone
starting with `7000 to
boost the sale of Smartphone
India’s Smartphone Market Share
7

8. 1.10
Billion
Smartphones
225
Million
Smartphones
283
Million
Smartphones
China
United States
89
Million
Smartphones
India to be 2nd largest country
to have smartphone
Smartphone Projection - 2014
China and India both together will have
50% of Smartphone import of the world
8

9. SocialMediaUsage
Agewise usage
18-29 30-49 50-64 65+
58% 42%
50% 50%
33% 67%
43% 57% 39% 34%
17% 10%
18%
50% 27%
5%
45% 38%
14%
2%
34% 39%
20%
7%
Agewise & Genderwise social media usage
9

10. Games
Social
Entertainment
Utilities
News
Lifestyle
Health
Others
43%
26%
10%
10%
2%
2%
1%
15%
Time Spend On Mobile InternetTime Spend On Mobile InternetTime Spend On Mobile Internet
33%www.
48%
26%App
Mobile Internet Usage
Mobile Internet usage pattern
App usage to increase further
10

11. Time Frame on
Mobile Internet 89%89%89%
AppAppApp
11%11%11%
webwebweb
Mobile Internet usage pattern
As of now only 15% user connect
social media through mobile 11

12. 172 b
193 b
215 b
2013
2014
2015
Print Media
Spends
148 b
170 b
197 b
2013
2014
2015
TelevisionTelevision
SpendsSpends
Television
Spends
24 b24 b24 b
2015
RadioRadio
SpendsSpends
Radio
Spends
16 b16 b16 b
2013
20 b20 b20 b
2014
DigitalDigital
SpendsSpends
Digital
Spends
34 b
2014
44 b
2015
26 b
2013
Spending trend on various media
Digital media contributing 10% of total spend
12

13. DigitalDigital
SpendsSpends
Digital
Spends2200 cr.
2013
3000 cr.
2014
38%
Search
www.abcd.com
29%29%29%Digital
Video7%
13% Social Media
10%
Mobile
3%3%3%
Email
Spending trend on Digital media
Social media, mobile marketing to overgrow others
13

14. Supporting Sites
http://www.theguardian.com/technology/2014/jan/13/smartphone-explosion-2014-india-us-china-firefoxos-android
http://timesofindia.indiatimes.com/tech/tech-news/With-243-million-users-by-2014-India-to-beat-US-in-internet-reach-Study/articleshow/25719512.cms
http://english.alarabiya.net/en/media/digital/2014/04/09/Facebook-hits-100-million-India-users-largest-after-U-S-.html
http://www.thehindu.com/sci-tech/technology/internet/india-is-now-worlds-third-largest-internet-user-after-us-china/article5053115.ece
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b
http://www.medianama.com/2013/10/223-comscore-2013-india-future-in-focus-internet-population-in-india-at-74m/
http://www.thecitizen.in/facebooks-world-wide-users-2/
http://en.wikipedia.org/wiki/Twitter
http://en.wikipedia.org/wiki/LinkedIn
http://www.youtube.com/yt/press/statistics.html
http://www.rapidtvnews.com/2011100315726/india-provides-23mn-youtube-viewers-a-month.html
http://socialmediacases.blogspot.in/2013/07/social-network-users-statistics-india.html
http://www.cybertechnologynews.in/2013/02/50-of-smartphone-users-in-india-are.html
http://www.nielsen.com/eg/en/insights/news/2013/smartphones-keep-users-in-india-plugged-in.html
http://trak.in/tags/business/2014/02/27/india-smartphone-market-share-4q2013/
http://www.theguardian.com/technology/2014/jan/13/smartphone-explosion-2014-india-us-china-firefoxos-android
http://jem499.blogspot.in/2014_03_01_archive.html
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
http://www.slideshare.net/mitraarnab1/india-on-internet-2014
http://www.slideshare.net/mitraarnab1/india-on-internet-2014
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15. 2014-152014-152014-15
Thank YouThank YouThank You
Details Consolidated
from varios search, websites
and slide shares on digital media