The document provides an unconventional perspective on business promotion and personal branding. It suggests renting Scott's brain for access to his creativity, advice, and perspective in a space of acceptance, candor, and facilitated discovery. This relationship would accelerate the renter's development of a daily writing practice, help them achieve success through productive self-dialogue, and convert their thoughts into a valuable branded message and money-making ideas. The goal is for the renter to propel their own momentum and build an "idea factory" through mastering dependence avoidance.
143. Rent Scott’s Brain
WHAT WILL BE
DIFFERENT IN
SO, HERE’S YOUR LIFE AS A
BRING AND I’LL IN A WITHOUT AND YOU BUT I’M WHAT THAT RESULT OF THIS
ME YOUR: OFFER MY: SPACE OF: ANY: WILL BE: NOT YOUR: MEANS: RELATIONSHIP:
• Brand. • Access. • Acceptance. • Agenda-pushing. • Accelerated. • 12-step sponsor. • I place ideas at your feet for • You will develop a daily
• Business. • Advice. • Affirmation. • Bullshit. • Challenged. • 24-hour hotline. your consideration. practice.
• Career. • Attitude. • Candor. • Cloning. • Clarified. • 411 call. • I will not lead you beyond • You will use writing to solve
where I’m living or have your problems, drive your
• Challenges. • Counsel. • Comfort. • Excuses. • Disturbed. • 911 dispatch.
lived. success and achieve your
• Concerns. • Creativity. • Compassion. • Fixing. • Energized. • Accountability partner. objectives.
• I’m responsible to you, not
• Content. • Ears. • Confidence. • Have-tos. • Enlarged. • Assembly line. responsible for you. • You will have productive
• Dilemma. • Energy. • Confidentiality. • Formulas. • Enthused. • Babysitter. • The onus is on you to be dialogues with yourself.
• Ideas. • Enthusiasm. • Creativity. • Judgment. • Expanded. • Boss. responsible to the wisdom • You will achieve my level of
• Intuitions. • Examples. • Depth. • Musts. • Heard. • Change agent. provided. success without being my
• We share the relationship clone.
• Questions. • Experiences. • Enthusiasm. • Need-tos. • Infected. • Codependent
but you own the results. • You will capture, own and
• Roadblocks. • Feedback. • Facilitated discovery. • Prescriptions. • Inspired. • Daily Grind. convert your thoughts into
• Will plant a seed and enable
• Situation. • Frames. • Flexibility. • Scripts. • Invigorated. • Doormat. others to figure it out on money.
• Stuckness. • Honesty. • Fun • Shoulds. • Met where you are. • Easy button. their own over time. • You will brand your own
• Uncertainty. • Hope. • Gentle elbowing. • Superimposing. • More aware. • Editor. • You don’t act – you don’t language and turn your
• Website. • Humor. • Honesty. • Motivated. • Final authority on life. grow. thoughts into value
messages.
• What Ifs. • Insight. • Helping and teaching. • Nourished. • Hand-holder. • You don’t ask – you don’t
get. • You will accrue a creative
• Knowledge. • Humility. • Pushed. • Muse. inventory.
• Life lessons. • Imperfection. • Questioned. • Parent. • You drive the deliverables.
• You will build an idea
• Mistakes. • Insinuation, not imposition. • Refueled. • Pastor. • You must be mentorable
factory.
and pushable.
• Models. • Intimacy. • Reminded. • Permanent leaning post. • You will propel your own
• You must fully commit to
• Observations. • Laser-like focus. • Renewed. • Physician. momentum by mastering
this process.
dependence avoidance
• Opinions. • Learning. • Stirred. • Problem-solver. • You reach out to me when without be an island.
• Passion. • Mutual respect. • Strengthened.` • Rabbi. you have a need.
• You will build a DIY kit for
• Perspective. • Openness. • Stretched. • Secretary. kicking your own ass.
• Philosophy. • Patience. • Thinking differently. • Soul mate. • You will customize litmus
• Presence. • Personal growth. • Thinking harder. • Spouse. tests and opportunity filters
• Processes. • Playfulness. • Unblocked. • Therapist. for give yourself
permission/discernment,
• Questions. • Professionalism. • Uncomfortable. • Unlimited advice dispenser.
decision-making processes.
• Recommendations. • Relaxation. • Unleashed.
• You will never be alone in
• Reflections. • Reasonable response time. • Unstoppable. this journey.
• Reservoir. • Responsive spirit. • You will fall in love with
• Resources. • Safety. yourself.
• Selfhood. • Specificity. • You will give your river a
• Silliness. • Spontaneity. voice.
• Sounding board. • Springboard-ness. • You will move your thinking
forward.
• Stillness. • Timely response.
• You will be heard.
• Stories. • Timely touchpoints.
• You will delete average,
• Strength. • Transparency. boring and anonymity out of
• Thought process. • Trust. your career.
• Time. • Understanding.
• Truth.
• Verbal mirror.
• Wisdom.
HELLO, my name is Scott! 7563 Oxford Drive #2S / St. Louis, MO 63105 / scott@hellomynameisscott.com
145. WITHOUT AND YOU BUT I’M W
ANY: WILL BE: NOT YOUR:
• Agenda-pushing. • Accelerated. • 12-step sponsor. • I pl
• Bullshit. • Challenged. • 24-hour hotline. you
• Cloning. • Clarified. • 411 call. • Iw
wh
• Excuses. • Disturbed. • 911 dispatch.
live
• Fixing. • Energized. • Accountability partner.
• I’m
• Have-tos. • Enlarged. • Assembly line. res
• Formulas. • Enthused. • Babysitter. • The
• Judgment. • Expanded. • Boss. res
• Musts. • Heard. • Change agent. pro
• Need-tos. • Infected. • Codependent • We
but
• Prescriptions. • Inspired. • Daily Grind.
• Wi
• Scripts. • Invigorated. • Doormat. oth
• Shoulds. • Met where you are. • Easy button. the
• Superimposing. • More aware. • Editor. • You
• Motivated. • Final authority on life. gro
• Nourished. • Hand-holder. • You
146. WHAT WILL BE
DIFFERENT IN
SO, HERE’S YOUR LIFE AS A
BUT I’M WHAT THAT RESULT OF THIS
NOT YOUR: MEANS: RELATIONSHIP:
• 12-step sponsor. • I place ideas at your feet for • You will develop a daily
• 24-hour hotline. your consideration. practice.
• 411 call. • I will not lead you beyond • You will use writing to solve
where I’m living or have your problems, drive your
• 911 dispatch.
lived. success and achieve your
• Accountability partner. objectives.
• I’m responsible to you, not
• Assembly line. responsible for you. • You will have productive
• Babysitter. • The onus is on you to be dialogues with yourself.
• Boss. responsible to the wisdom • You will achieve my level of
• Change agent. provided. success without being my
• We share the relationship clone.
• Codependent
but you own the results. • You will capture, own and
• Daily Grind. convert your thoughts into
• Will plant a seed and enable
• Doormat. others to figure it out on money.
• Easy button. their own over time. • You will brand your own
• Editor. • You don’t act – you don’t language and turn your
• Final authority on life. grow. thoughts into value
messages.
• Hand-holder. • You don’t ask – you don’t
147. Author.
Speaker.
Columnist.
Producer.
Mobile Host.
Mentor.
Artist.
isn’t miuch of an accomplushment...\n\nBut that’s not why I’m here.\nI’m not here today because I wear a nametag.\n\nI’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING\n\n
leveraging\n
a simple idea\n
...into a six figure enterprise\n\nTHIS ISN’T A BADGE - THIS IS A BRAND.\n\ntha’s the craxy part - that ten years ago I was knowas That guy who wears a nametag everyday. Now I”m know as That guy who MADE A CAREER out of wearing a nametag everyday.\n\n\n
and so, for the next ninety minutes, I’m yours.\n\n\n
\n
\n
a nametag everyday - contrary to what the cartoon says, my goal is not to get us all to stick nametags on and hold hands across the globe and start singing we are the world. OK, this sin’t Seinfeld. --- SO, that’s what we’re NOT going to talk about today. Instead, And so, I’m going to talk about the lessons learned from and the mistakes made during the past 3,225 days of how, by some miracle, leveraging \n
What’s written on it? And more importantly, who writes it? Because you can’t outsource reputation.\n
this isn’t a badge - it’s a brand.\n
WHAT DO YOU DO, HAVE, BECOME -- THAT IS ALL OF THOSE THINGS. THAT’S YOUR NAMETAG\n
this isn’t a badge - it’s a brand.\n
\n
HERE’S WHAT YOU SEE: Short description\n\n
PASSPORT\n
\n
\n
\n
WHAT DO YOU DO, HAVE, BECOME -- THAT IS ALL OF THOSE THINGS. THAT’S YOUR NAMETAG\n
\n
\n
\n
\n
You want to matter.\nYou want to stay rare.\nYou want to inject soul.\nYou want to delete average.\n\nYou want to play for keeps.\nYou want to reach the world.\nYou want to capture heartshare.\n\nYou want to give yourself away.\nYou want to focus your face off.\nYou want to treat people like people.\nYou want to humanize the workplace.\nYou want to reach and engage the people who matter most.\nYou want to be taken seriously by the people who matter most.\n\nYou want to stamp out anonymity.\nYou want to slay your inner editor.\nYou want to give your river a voice.\nYou want to take the road less traveled.\nYou want to command attention everywhere.\nYou want to help people fall in love with themselves.\n\nYou want to advocate against normality.\nYou want to wage a war against the status quo.\nYou want to live the legacy that’s in your heart.\nYou want to overcome your addiction to permission.\nYou want to express yourself diversely and relentlessly.\n
\n
\n
\n
\n
\n
\n
\n
you know the old saying, “practice makes perfect?”\n\nno it doesn. practice doesn’t make perfect - practice makes PROFIT.\n\nwould you like to make some>\n
\n
\n
\n
the more you do on the 90, the better the 10 looks\n\n\nHOW COULD YOU MAKE THE INVISIBLE INESCAPABLE?\nGIVE THEM A BACKSTAGE PASS TO YOUR BUSINESS?\n\n\n
and so, notwithstanding my insanity, i wanted to share this image with you because\n
the more you do on the 90, the better the 10 looks\n\n\nHOW COULD YOU MAKE THE INVISIBLE INESCAPABLE?\nGIVE THEM A BACKSTAGE PASS TO YOUR BUSINESS?\n\n\n
the more you do on the 90, the better the 10 looks\n\n\nHOW COULD YOU MAKE THE INVISIBLE INESCAPABLE?\nGIVE THEM A BACKSTAGE PASS TO YOUR BUSINESS?\n\n\n
1.\n2.Applaud everybody’s brilliance. Most people are more brilliant then they realize. They just need someone to reflect that brilliance back to them. That’s where you come in. If you want to unlock people’s awesomeness, it starts with the sincere belief that everyone has something worth sticking out there. Then, it’s just a matter of affirmation. For example, here’s what I do with my coaching clients: When someone says something brilliant, I usually say, “That’s a great insight! Have you written about that yet?” Now, most people say no. Either because they’re not disciplined enough to capture the majority of their brilliance; or because they don’t believe that they possess brilliance. So, what I usually do is write down their insight FOR them. Right then and there. In my journal. In front of their eyes. This honors their thoughts and demonstrates listening. Then, later on that day, I’ll email their words back to them with a note that says, “Once again, great insight! But if you don’t write this down, I’m going to steal it from you and take credit for it.” Whose brilliance needs reflecting and applauding? How are you laying a foundation of affirmation? And what would happen if you attended to everyone you encountered as a brilliant person who had something unique to stick out there?\n\n
\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
And because my job is to be a writer, what I’ve done is SCOURED all of my books and put together a collection of ideas to make your job easier.\n
\n
\n
\n
\n
\n
Branding is the best, highest version of yourself – and how other people experience themselves in relation TO that self. \n\n
\n
Branding is the best, highest version of yourself – and how other people experience themselves in relation TO that self. \n\n
\n
\n
You’re in business to become known for a unique way of interacting with the world. \n\nTo interact with people in a way that nobody else can touch.\n
You are not in business to sell stuff.\nYou’re in business to become known for a unique way of interacting with the world. \nTo interact with people in a way that nobody else can touch.\n
\n
You’re in business to become known for a unique way of interacting with the world. \n\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
\n
You’re in business to become known for a unique way of interacting with the world. \n\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
\n
CONTACT IS THE NEW CONTENT\n
\n
\n
\n
wireless gaming consoles, personal computers, tablets, smartphones, and networking equipment – none \n
CONTACT IS THE NEW CONTENT\n
isn’t miuch of an accomplushment...\n\nBut that’s not why I’m here.\nI’m not here today because I wear a nametag.\n\nI’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING\n\n
\n
\n
\n
\n
\n
\n
\n
CONTACT IS THE NEW CONTENT\n
\n
\n
CONTACT IS THE NEW CONTENT\n
And because my job is to be a writer, what I’ve done is SCOURED all of my books and put together a collection of ideas to make your job easier.\n
\n
\n
ESSENTIAL\n
CONTACT IS THE NEW CONTENT\n
\n
think about what underleveraged assets you might be able to exploit. Think about what populations of readers, customers or subscribers you might be able to attend to in a delightfully shocking way. \n
isn’t miuch of an accomplushment...\n\nBut that’s not why I’m here.\nI’m not here today because I wear a nametag.\n\nI’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING\n\n
\n
\n
There is a high correlation between those who avail themselves and their ideas and those who are successful\n\n
To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
OTHERWISE PEOPLE ARE\nJUST GIVING YOU MONEY\n\n
constantly replay mental reruns of past moments when the caring ratio exploded.\n
\n
this isn’t a badge - it’s a brand.\n
\n
To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
\n
To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
\n
To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
\n
\n
\n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
\n
\n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
\n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
1.\n2.Applaud everybody’s brilliance. Most people are more brilliant then they realize. They just need someone to reflect that brilliance back to them. That’s where you come in. If you want to unlock people’s awesomeness, it starts with the sincere belief that everyone has something worth sticking out there. Then, it’s just a matter of affirmation. For example, here’s what I do with my coaching clients: When someone says something brilliant, I usually say, “That’s a great insight! Have you written about that yet?” Now, most people say no. Either because they’re not disciplined enough to capture the majority of their brilliance; or because they don’t believe that they possess brilliance. So, what I usually do is write down their insight FOR them. Right then and there. In my journal. In front of their eyes. This honors their thoughts and demonstrates listening. Then, later on that day, I’ll email their words back to them with a note that says, “Once again, great insight! But if you don’t write this down, I’m going to steal it from you and take credit for it.” Whose brilliance needs reflecting and applauding? How are you laying a foundation of affirmation? And what would happen if you attended to everyone you encountered as a brilliant person who had something unique to stick out there?\n\n
\n
BRANDING YOUR SERVICE\n
BRANDING YOUR SERVICE\n
BRANDING YOUR SERVICE\n
BRANDING YOUR SERVICE\n
\n
HERE’S THE QUESTION THAT MATTERS: YOU’RE THINKING DUDE I WOULD NEVER WEAR A NAMETAG EVERY DAY - YOU ALREADY DO. YOU JUST HAVEN’T FIGURED OUT WHAT IT SAYS YES\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
\n
\n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
\n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
\n
\n
\n
\n
\n
\n
\n
\n
Everything’s a performance. Everybody’s watching. Every conversation matters. And the Internet is forever.\n
\n
isn’t miuch of an accomplushment...\n\nBut that’s not why I’m here.\nI’m not here today because I wear a nametag.\n\nI’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING\n\n
\n
\n
\n
WHAT DO YOU DO, HAVE, BECOME -- THAT IS ALL OF THOSE THINGS. THAT’S YOUR NAMETAG\n