Rich Web Appliance - Adding value to your business through the effective use of advanced web-based tools

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How applying the concepts and rich internet applications of enterprise 2.0 can generate value to your business culture, innovation and marketing.

Business Technologie

Rich Web Appliance - Adding value to your business through the effective use of advanced web-based tools

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Five important aspects in Digital Marketing

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Business experimentation

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Agile Customer Thinking - Introduction Workshop

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Inevitable

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I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful. Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there. The premise is that our imagination is limited by the tools we use to understand the world around us. And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing. The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going. In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.

Input Variables - Presentation ADC*E Festival ‘17

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Fit for Uncertainty

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Mental Models and Organizations Amid Growing Complexity

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Data informs the mental models by which we manage our organizations and make decisions. Big space data, computer vision and machine learning creates a new generation of data and gives companies a completely new framework for understanding their world. Solving the short comings of todays rude, inefficient and static data. Are we ready to be rewired and reprogrammed? This is my presentation at SpacePort Norway in Stavanger on the 20th of June 2017. It is similar in content to my talk in Skellefteå published just a few days ago but tailored to a different crowd.

We Are Running Our Organizations on Old Data

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Five important aspects in Digital Marketing

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Business experimentation

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Agile Customer Thinking - Introduction Workshop

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Inevitable

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Input Variables - Presentation ADC*E Festival ‘17

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Fit for Uncertainty

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Mental Models and Organizations Amid Growing Complexity

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We Are Running Our Organizations on Old Data

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Our imagination is taken hostage (by outdated input variables)

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From customer hostility to customer centricity

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Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…

The Outcome Economy

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Customer As Strategy

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We overestimate changes in the short run and underestimate them in the long run

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The Customer OS - Why digital isn’t digital and customers hold the key to you...

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Grow your thinking

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Technology Will Disrupt - Why, What and How?

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The Next Generation Content Is The Product

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Companies are designed to keep customers out

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In the end, the best customer experience wins, no matter who makes it - v.2

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Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.

Successful innovators don't care about innovating

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Five Customer Gaps

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Fagmøte om Omni-Channel Marketing - Agenda

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The customer gap

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The End of Shareholder Capitalism / The Beginning of Customer Capitalism

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At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there? In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs. As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here. I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.

The Customer Job To Be Done Canvas - Prototype

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By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Our job is to become ambassadors and show the rest how customer insight and involvement can be increasingly valuable to the future of the business.

How do we measure the value of social media?

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