Weitere ähnliche Inhalte Ähnlich wie Facebook Ads - A Guide for Local Advertisers (20) Kürzlich hochgeladen (20) Facebook Ads - A Guide for Local Advertisers1. Facebook Ads A Guide for Local Advertisers SearchEnginePeople.com ©2009 Search Engine People Inc. All Rights Reserved Presented by: Helen M. Overland, Director of Marketing and Training December 14, 2009 4. Over 300 clients worldwideSearchEnginePeople.com ©2009 Search Engine People Inc. All Rights Reserved Media Financial Shipping & Travel Consumer 5. Facebook Ads This presentation is the Companion Guide to Facebook Ads: A Guide for Local Advertisers From the Search Engine People Marketing Intelligence and Research Series Get the full Whitepaper at: http://www.searchenginepeople.com/whitepapers/facebook-ads/ SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved 6. How Big is Facebook? 84,000,000 people are on Facebook in the USA SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved 7. How Big is Facebook? 12,300,000 people are on Facebook in Canada SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved 8. How Big is Facebook? Almost 100,000,000 people in North America are on Facebook… And interest keeps going up SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved 9. How Big is Facebook? About 300,000,000 people worldwide use Facebook On any given day, around 50% of those people log in to the site The fastest growing demographic are people 35 and older Every day, humanity spends over 8 billion minutes of human productivity on Facebook SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Source:http://www.facebook.com/press/info.php?statistics 10. Facebook for Yellow Pages Advertisers Popular: in 2009 Facebook will earn 74% of its $330 million revenue from Local advertisers Can target to within 10 miles of a City Can target by location, interests, and demographics SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Source: http://mashable.com/2009/07/20/facebook-local-ads/ 11. Facebook for Yellow Pages Advertisers Consider Atlanta, Georgia Ads targeting 10 miles around Atlanta would reach an estimated audience of 1.5 million people SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Photo credit : http://www.flickr.com/photos/mplemmon/2745434088/ 12. Facebook for Yellow Pages Advertisers Consider Toronto, Canada Ads targeting 10 miles around Toronto would reach an estimated audience of 1.3 million people SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Photo credit: http://www.flickr.com/photos/semlady/584433323/ 13. Facebook PPC vs. Traditional Search Engine PPC Search Engine PPC Ads focus on PRODUCTS i.e. “Find me a widget” Facebook PPC Ads focus on PEOPLE i.e. “I’m interested in travelling” SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved 14. Demographic Targeting Demographic Targeting offers an increased layer of Complexity and Control More granular control over WHO sees the message SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved 17. Demographic Targeting The Demographic Targeting Layer means 2 identical campaigns can target 2 completely different audiences Consider the targeting implications of the following 2 identical campaigns: SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved 18. Demographic Targeting Campaign #1 Location: New York City Keywords: Travel Travelling World Travel SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Demographic Targeting: 19. Demographic Targeting Campaign #2 Location: New York City Keywords: Travel Travelling World Travel SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Demographic Targeting: 20. 6 Key Steps For Building an Effective Facebook Campaign SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved