As more and more health information and health services go online it is important to focus on making sure people who suffer from health inequalities, and who are also digitally excluded, don't get left behind. With a £1m programme from NHS Englamd, we're at the start of a programme to join the dots.

1. Tinder Foundation, Health and
Digital Inclusion
Helen Milner, 22 January 2014
@helenmilner
Tinder Foundation
makes these good
things happen:

2. Tinderfoundation.org/DN

3. Goal is to create independent and
confident internet users
Not about broadband infrastructure
Not about one-off usage

4. 1m+ people with new basic digital skills
* UK
online centres: April 2010 – July 2012
20 January 2014:

5. Local is familiar, nearby, where help is on
hand

6. Digital
People learning how to use it and using
technology to make change happen
Optimise
d
for mobil
e learning

7. Scale of Impact (April 2013 – March 2014)
er
tn
ar s
l p er
ca nte
rlo lu
pe vo
hy 0
0 ,00
00 25
5,
s
* UJM = Universal Job Match
* CHT = Community How To
* ESOL = English for Speakers of
Other Languages

8. Local
+
Digital
+
Scale

9. A significant increase in the use of
technology to help people to manage
their own health and care
An NHS for everyone regardless of
income, gender, location, age, ethnicity
or any other characteristic
NHS England Mandate, 2013

10. Digitally excluded make most
use of NHS & experience
greatest health inequality
1 in 6 people are over 65.
People over 65 account for
more than half of all NHS
spend
1 in 4 people have a long
term condition or disability.
Long term conditions account
for 70% of all NHS spend.
People with LTCs &
disabilities are 3 times more
likely never to have used the
internet than those without
disabilities.

11. NHS England Widening Participation
• NHS England have procured Tinder
Foundation to increase access to health
online services, and:
– engage 100,000 people
– Train 50,000 people
– Test innovative approaches bringing health
care and digital together

12. The
T
ols
o
ces
r
ou
es
&R
Dig
ital
Hea
lth N
etw
o
rk

13. Inspired by real people
Ruma’s story
“By doing this course I learnt many new things on
the computer including NHS Choices website… I do
exercises at home that I learnt from the website. I
have started giving healthy food to my children”.
A learner and now a volunteer at Bromley by Bow Health Centre

14. NHS England Widening
Participation Network
Map

15. Digital Health Centres
• 174 centres across the country in community
venues, libraries and other public places:
–
–
–
–
Helping people develop digital skills and confidence
Introducing them to relevant content on NHS Choices
Helping them search for health information & services
Forming partnerships with Health providers locally

16. Digital Health Events
• 211 organisations running events
• Bletchley Centre, Milton Keynes
– Working with local GP & Dental Practice
– Laptops & Tablets in waiting rooms
– Working with GPs, Dentists and Nurses
– Running follow up sessions customising NHS
Choice home page
– Running Fit to Work initiative

17. 15 Digital Health Flagships
Trial and test innovative approaches for example:
– Partnership working: Southampton Libraries with
McMillian Cancer Care
– Technology innovation: Breezie, a very simple and
highly personalised tablet interface with NHS “App”
– Links between UK online centres & Health
Practitioners: Cook e-Learning working with University
Hospital of Leicester on Diabetes Education
Programme

18. www.learnmyway.com/health

21. Marketing Campaigns
• Let’s get Digital for Get online week (October 2013)
• Start Something Online (February 2014)

22. Digital Health Champions (Free Volunteer Training)

23. NHS Practitioners , ,Partners, Media
NHS Practitioners Partners, Media
Scale
Scale
Seed
Seed
Discove
Discove
rr
Volunteer Digital
Volunteer Digital
Champions
Champions
UK online centres
network (5,000)
Health
Health
Hubs
Hubs
(22)
(22)
Health
Health
Centres
Centres
(152)
(152)
7.1 million offline
7.1 million offline
adults
adults
100,000
100,000
Health
Health
Events
Events
(211)
(211)
socially &
socially &
digitally
digitally
excluded
excluded
people
people
reached
reached
50,000
50,000
people
people
trained
trained
increasing
increasing
digital &
digital &
health
health
literacy
literacy
Health
Health
Flagship
Flagship
ss(15)
(15)
Health marketing and
Health marketing and
toolkit
toolkit
Training
Training
Health Portal
Health Portal
Digital Health Support Resources
Digital Health Support Resources
Health Course
Health Course

25. Digital for a better future
Digital Exclusion: poverty, lack of opportunity,
inefficiencies, frustrations, under employment, health
inequalities, no-go communities, a divided nation
Digital Growth: high employment, decent jobs,
decent wages, prevention of poor health and crime,
successful businesses, excellent education, fulfilled
people, a digital nation

26. People make this happen
Digital is just the tool we use

27. Thank You
@helenmilner
www.tinderfoundation.org
Tinder Foundation
makes these good
things happen: