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Section Divider: Heading intro here. The Social & Economic Case for Digital Helen Milner 20 October 2010 s lideshare.net/helenmilner
We can support the most vulnerable offline people  AND  drive the position of digital services as the default
1997: Build it and they will come
 
30.1m adults use the internet every day BUT 9.2m never use it Source: ONS 2010
Those on lowest income are less likely to use the internet Source: ONS 2010
55% of people with no qualifications have never used the internet Source: ONS 2010
There’s a North-South divide All UK: 18% never used Source: ONS 2010
Why is this important? What are the social benefits of being online?
Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?”  Freshminds April, 2009
Internet and peoples lives “ Does the internet improve lives?”  Freshminds April, 2009 More confident Happier Better quality of life More informed
UK online centres users lives – before and after “ Does the internet improve lives?”  Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
And what are economic benefits?
Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education,  2007
Direct financial benefit of using broadband in the home £276 per year (lowest income) Source: SQW Consulting,  September 2008
If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox “ The Economic Case for Digital Inclusion” www.raceonline.org/resources October 2009
A one-off cost of  £38  to get someone online then saves  £88  per person each year just from them using online public services
[object Object]
Mass, centrally coordinated activity Example: Get online week 18-24 October (annual campaign) ,[object Object],[object Object],[object Object],[object Object]
Mass: 3,500 coordinated UK online centres ,[object Object],[object Object],[object Object],[object Object]
Who can  easily  use your online services? In the 90%s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is offline?  (has NEVER used the internet) ,[object Object],[object Object],[object Object],[object Object],[object Object]
How can the offline use your online services? ,[object Object],[object Object],[object Object],[object Object]
Online public services are better for all ,[object Object],[object Object],[object Object],[object Object]
Be an advocate for digital ,[object Object],[object Object],[object Object],[object Object]
Will work  only  if we bring the vulnerable and excluded online too (either supported or on their own)
“ Getting online can help people save money, find a job, access services in a way that works for them, and make connections with each other and with their community” David Cameron Friday 18 June 2010
Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com s lideshare.net/helenmilner

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It's 2010 - let's get digital

  • 1. Section Divider: Heading intro here. The Social & Economic Case for Digital Helen Milner 20 October 2010 s lideshare.net/helenmilner
  • 2. We can support the most vulnerable offline people AND drive the position of digital services as the default
  • 3. 1997: Build it and they will come
  • 4.  
  • 5. 30.1m adults use the internet every day BUT 9.2m never use it Source: ONS 2010
  • 6. Those on lowest income are less likely to use the internet Source: ONS 2010
  • 7. 55% of people with no qualifications have never used the internet Source: ONS 2010
  • 8. There’s a North-South divide All UK: 18% never used Source: ONS 2010
  • 9. Why is this important? What are the social benefits of being online?
  • 10. Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
  • 11. Internet and peoples lives “ Does the internet improve lives?” Freshminds April, 2009 More confident Happier Better quality of life More informed
  • 12. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
  • 13. And what are economic benefits?
  • 14. Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007
  • 15. Direct financial benefit of using broadband in the home £276 per year (lowest income) Source: SQW Consulting, September 2008
  • 16. If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox “ The Economic Case for Digital Inclusion” www.raceonline.org/resources October 2009
  • 17. A one-off cost of £38 to get someone online then saves £88 per person each year just from them using online public services
  • 18.
  • 19.
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  • 26. Will work only if we bring the vulnerable and excluded online too (either supported or on their own)
  • 27. “ Getting online can help people save money, find a job, access services in a way that works for them, and make connections with each other and with their community” David Cameron Friday 18 June 2010
  • 28. Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com s lideshare.net/helenmilner

Hinweis der Redaktion

  1. It’s about PEOPLE - Catherine was supported in her own home. UK online centres funded programme delivered in Leeds by Leeds Age Concern.
  2. http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  3. 25% more confident that they have the skills to get a new job http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  4. http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  5. http://cee.lse.ac.uk/pubs/abstract.asp?index=2522
  6. In October Martha Lane Fox and PWC produced an excellent document “The Economic Case for Digital Inclusion” which looked at the digital dividend if more people could get online. For example the poorest households can save almost £300 a year by being online and the Government could save £900m a year if all the digital excluded just made one contact a month online