1. What kind of media institution might distribute
your media product and why?
Institutions are business that produce, regulate and structure media products. They are
devoted to the promotion of a particular cause such as a magazine.
Some examples of major media institutions:
 Development Hell
 Bauer Media
 IPC Media
 Future Publishing
 Sky
 ITV
 BBC
 Channel 4
Bauer Media group is a multinational
media company headquarteredin
Hamburg, Germany which operates in
16 countries worldwide. Since the
company was founded in 1875, it has
been privately owned and under
management by the Bauer family. Bauer
media group produce Kerrang!, MOJO
and Q music magazine. As they are a
large multinational group they have a
large budget €2.129 Billion and have
over 6,400 employees. Worldwide
circulation of Bauer Media Group's magazine titles amounts to 38 million
magazines a week
Development Hell Ltd is an independent media company
based in Islington, London. They currently publish the
market leading international dance music magazine,

2. Mixmag and DontStayIn.com, the world's biggest clubbing social network. Also the
publish rock magazine WORD. Development Hell have provided consultancy for some of
Britain’s biggest publishers and produced tour brochures for some of the biggest artists
in the world.
IPC media is the UK’s leading magazine and digital publisher, with more than 60 iconic
media brands. IPC’s award winning portfolio of websites reaches over
25 million global users every day. IPC media are best known for
publishing pop/rock magazine NME, being the longest published and
most respected music weekly in the world.
Future publishing is an award-winning international
media group and leading digital business. We reach
more than 58 million international consumers a month.
Future publishes magazines such as Guitarist, which is a
magazine for guitar aficionados. Rhythm which is the
UK’s leading drumming magazine and Future Music and
Computer Music which are the UK’s leading music
production and music software brands, the
encyclopaedias for music producer around the world.
The Future publishing institution is different to the other institutions I have looked at; as
this institution publishes more ‘niche’ magazines whereas the other institutions publish
more well know magazines.
I think Bauer Media would be a good media institution to distribute my magazine. Bauer
are very successful in publishing a wide range of magazines as this company distributes
popular music magazine such as ‘Q’, ‘Kerrang’ and “MOJO”. This company has a lot of
experience in the industry they reach a large audience. As my magazine is targeting a
similar target audience to ‘Q’ magazine where as Kerrang’s target audience are mainly
people into rock music and Mojo is aimed at people who like ‘indie’ music. For this
reason I think my magazine will fit in to the range of magazines that Bauer are
distributing.
I don’t think Future publishing would be the right institution for my magazine as my
magazine follows the regular conventions of a magazine such as NME, Q and Kerrang,
whereas future publishing niche magazines.