1. Become.com:
A Product Specialist Presentation
Helen Do
4/21/2010

2. Scenario 1A: Baby Cribs Query
The Scope: determine 5 web
pages that should be displayed as
the top 5 research search results
on Become.com
The Research
• Assigning categories:
• Product Review
• Buying Guide
• Discussion Forum
• Product Details
• Determine site popularity using Alexa
pagerank, Google Adwords and keyword
density generator (ongsono.com)
• Add value to attributes: personally att 1 att 2 att 3 att 4 pts
browse through the page content and time frame key word inclusion pagerank level of detail
within 6 mnths high high high 2
score 1 year mid mid mid 1
• Total the score longer low low low 0

3. Scenario 1A: Baby Cribs Query
The Results:
1. http://www.babycenter.com/0_how-to-buy-a-crib_432.bc
2. http://babyproducts.about.com/od/sleepbedding/bb/BBCrib.htm
3. http://products.howstuffworks.com/crib-reviews.htm
4. http://www.simplybabyfurniture.com/ideas-advice.html
5. http://www.babyzone.com/shopping/gear_furniture/article/crib-
buying-guide

4. Scenario 1B: ProForm Treadmill Query
The Scope: determine 5 web
pages that should be displayed as
the top 5 research search results
on Become.com
The Research
• Assigning categories:
• Product Review
• Buying Guide
• Discussion Forum
• Product Details
• Determine site popularity using Alexa
pagerank, Google Adwords and keyword
density generator (ongsono.com)
• Add value to attributes: personally att 1 att 2 att 3 att 4 pts
browse through the page content and time frame key word inclusion pagerank level of detail
within 6 mnths high high high 2
score 1 year mid mid mid 1
• Total the score longer low low low 0

5. Scenario 1B: ProForm Treadmill Query
The Results:
1. http://www.dickssportinggoods.com/product/index.jsp?productId=3
248880
2. http://www.proform.com/wcsstore/ProForm/StoreInfoArea/pop_Buy
ersGuideTreadmill.html
3. http://www.treadmill-ratings-reviews.com/brand/pro.htm
4. http://www.treadmilltips.com/proform-treadmills.html
5. http://www.proform.com/webapp/wcs/stores/servlet/ReviewAllDispl
ayView?langId=-
1&storeId=14201&catalogId=16002&categoryId=58509&productId=1
03353&pageNum=1

6. Scenario 2A: Joe, HP and Become.com
The Scope: Joe is looking to buy a new Hewlett Packard computer screen, he has
come to Become to find what he is looking for. Using the site features such as color
search, price filters, etc., find the ideal page Joe should land on when searching for
his item
Determine factors:
• He seek out Become.com, he has the intent to purchase
• Joe knows his brand
• Joe know his product category
• There’s low attribute to color variation for the monitor (it’s either black
or white finish)
• He doesn’t have a set monitor model in mind means he’s open to a
pricing range
• Maybe he wants to see what others are saying about his choice too

7. Scenario 2A: Joe, HP and Become.com
This is where he should be before making his $400 purchase – click here

8. Scenario 2B: Joe and user experience
The scope: what features or applications can help Become.com optimize
the shopping experience for users.
Easy to access: “Now available for
download to your iPhone or Blackberry
or Droid.” Welcome mobile ads!
• Ebay
• Redbox
• Pricegrabber.com
Easy to view choices: “file-
browsing concept”
• Pricegrabber.com
• Ebay
Anything else? How about a Become.com brand?

9. Q&A
Thank you for your time!