At Coldicott Freelance Training we believe in doing things simply, yet effectively. This means that we apply the following expertise to every piece of consultancy and training we deliver: * Listening to and understanding your business needs * Developing bespoke training * Offering ongoing support and coaching * Explaining things simply * Using practical and relevant examples To ensure you get value for money and achieve your business goals - we follow this guaranteed winning procedure: 1. You need a clear goal that will deliver results for your business. 2. The training needs to be simple, achievable and add value. 3. It needs to be fun. All good training sessions should have an element of fun, interaction, application and engagement. Our training service starts with understanding you needs, developing a great plan, delivering the training and supporting you while you put your new skills into practice. Life's too short, we spend the majority of our lives at work so why not make our time there, a little bit easier, more productive and therefore give us more time and money to spend with our loved ones? That’s why I am passionate about helping people and making their businesses a success. To discuss how you can start using Social Media more effectively, please call 0770 410 5954 or email me Helen@coldicottfreelancetraining.com

1. Worcestershire’s Social
Media Experts

2. Why choose us?
• Look at the bigger picture
• Business focused
• Great personalised plan
• Easy to understand with Simple instructions
• Flexible training
• Ongoing coaching options

3. Who do we train & support?
Marketing & PR professionals, Sole business
owners, SME’s and Membership Organisations
•Professional Services
•Building & Construction
•Retail
•Hotel & Leisure

4. Advantages of Social Media
• Build rapport
• Great for PR
• Continuous marketing presence
• Selective marketing
• Cost effective (if you’re disciplined)
• Show your expertise
• Show real recommendations
• Customer research
• Online presence
• Helps improve sales conversion – Know, Like, Trust
• Maximise your marketing

5. How can we help?
Planning Training Coaching Results

6. Planning
Objective - What are you trying to achieve?
Connect – Who are you trying to attract & connect with?
Update – What information are they interested in?
Engage - How often to engage / comment / respond?
Frequency - Amount of time to spend and how often?

7. Training
•Agree Objectives
•Bespoke Agenda
•Relevant to your industry/business
•Recommendations & Actions
•Follow up

8. Coaching
•Clear strategy & goal setting
•New ideas & creative boost
•Motivation & measurement
•Encouragement, support & practical advice

9. Results
• Increased sales
• Raised profile
• More traffic to website
• Engaged audience
• Improved customer service

10. What is
Social Media?

11. Social
as in socialising, chatting, making friends, sharing,
recommending or just keeping in touch

12. We love to talk

13. Meeting other
businesses

14. Referrals and
Recommendations

15. Media
as in various types and formats

16. Platforms most popular with…
Gender Age B2B/B2C
59% Male 35-54 B2B
52% Female 26-34 Both
58% Female 20-29 B2C
58% Male 18 – 34 Both

17. Why do we need to use it?
Only 14% of your customers trust adverts
But more than 78% of consumers trust peer
recommendations

18. Why do people buy from you?
Know
Like
Trust

19. Local businesses
booming with
social media

20. LinkedIn
Easier for your clients to find online

21. LinkedIn great for…
• Getting found online
• Building your own business network
• Getting more leads
• Contacting specific people you’d like to work
with

22. Facebook
Get people talking about you

23. Facebook
Get people talking about you

24. Facebook great for…
• Attracting more leads
• Building an online community
• Sharing something funny
• Sharing photo’s

25. Twitter
Introduce yourself and build rapport…

26. Twitter great for…
• Sending & receiving recent news
•
Joining in conversations
•
Keeping in touch & talking to your
network
•
Adding a bit of colour/personality to
your business

27. YouTube – Astute Graphics
Worldwide sales team
Demonstrate your product for free

28. YouTube great for…
• Showing people how to do stuff
•
Creating amusing content to raise
your profile
•
Demonstrating your products &
services

29. TripAdvisor
Attract more leads

30. TripAdvisor
Customer Recommendations

31. TripAdvisor great for…
• Attract more leads
•
Sell your products/services
•
Demonstrate your product/service
•
Leisure & Tourism industry

32. In summary…
Great for attracting new leads
Building an online following
Raising your online profile etc…
But...
Important to use the right channels
By focusing on the right channel that your
audience uses your social media efforts will be
rewarded!

33. How you can start using
social media successfully?

34. Social Media Marketing Strategy
Objective - What are you trying to achieve?
Connect – Who are you trying to attract & connect with?
Update – What information are they interested in?
Engage - How often to engage / comment / respond?
Frequency - Amount of time to spend and how often?

35. Clear business aim
• - Attract more leads
• - Raise your business profile
• - Build an online community
• - Increase membership
• - Share information
• - Sell your products/services
• - Build your newsletter list
• - Demonstrate your product/service

36. I don’t know what to
post/tweet about!
In pairs, write as many different topics that you think their
customers would find useful, advice, tips, interesting facts,
amusing, shareable, different media.
5 minutes to think of as many as
possible for your partner’s business…

37. Takeaway Actions
What will you takeaway with you?

38. Enjoy the talk?
Need more help?
Like some free support and advice?

39. Follow me for free
social media advice…
@helencoldicott
www.coldicottfreelancetraining.com