1. How I used Media 2.0
Technologies
...and how they benefited me

2. Panasonic HD DV cameras
This camera was very effecAve
for me because of the
simplicity behind changing its
depth of field, and its light,
portable size which made it
easier to make the angles,
camera movements (such as
pans, zooms, etc) so much
easier – ResulAng in decent
footage.

3. Studio LighAng
The studio lighAng was very
useful to my media partner and
I, whilst filming, because it
helped to create different
atmospheres. I also felt that the
Text
studio lights helped to make my
markeAng package coherent in
the theme of ‘light,’ because
these lights really stand out.

4. Adobe Premiere Pro CS5
I used Premiere Pro to edit
the music video. It was
very useful to benefit from
all of the ediAng opAons
on the programme, such as
adding effects, expanding
and shortening Ame,
spliTng, cuTng, etc.
4

5. Adobe OnLocaAon CS5
OnLocaAon is a
very good
programme to use
for transferring all
of your footage
onto the PC from
the camcorder. It
is also very helpful
for naming and
separaAng files
once on the
computer.
5

6. Canon 500D
• The Canon 500D was what I
• used to take my photographs
• for both my digipak and
• magazine advert. The
• flash helped me to
• illuminate objects
• and the different
• depth‐of‐fields and
• camera lenses that
• come with it helped me
• make a decent variety of
6

7. Adobe Photoshop CS5
Photoshop enabled me
to edit and manipulate
images for my digipak
and magazine advert. It
also helped me creaAvely
as I had so much possibility
regarding opAons and tools.
(Further references below). I also
found it extremely beneficial to be
able to have the digipak pallet as a
1st Photoshop layer, and to build
the rest of the layers with pallet
designs on to of it.
7

8. YouTube
• YouTube was beneficial in many ways. It helped me to
research music videos, directors commentaries and
documentaries which are currently out there. I was also able
to upload my own music video onto YouTube a^er my
• media partner and I
• made it. I found that
• the research I did on
• it in the early days
• greatly influenced
• my creaAvity.
8

9. Blogger
• I used Blogger to report on what I
was doing throughout the process
of my markeAng package ‐
regarding my influences,
inspiraAon, the producAon process
of each media text and the theory
that went behind it. However, I was
able to be very creaAve on Blogger,
due to embedding thing such as
YouTube clips, and it was also
possible to change the colour of
the text, etc.
9

10. Facebook
• Facebook is social networking site which tremendously helped
me with audience research and planning events. Before we
started filming our music video, we made a Facebook event so
that people knew exactly
• what was going on,
• what Ame our filming
• was, etc. Facebook was
• extremely good for
• interacAng with
• audiences.
10

11. Gmail
My media partner and
I used Gmail to contact
our arAst for permission
to use the song. It was
a very quick and efficient
way to get in contact
with him, and we got a
very quick reply which
helped to speed along
the process. I find new
technologies such as this
very useful, especially
regarding the area of Media.
11

12. If I had an iPhone..
• I would say that the only
• thing my media partner and
• I would have benefited from
• using new technologies,
• would have been the iPhone
• 4 or 3G, because of its
• mulAtasking and note making
• availability which would have been
• useful onset. The compact camera
• would have been also useful for
• locaAon scouAng, and the benefit
• of email and Facebook on the go would have saved a lot of Ame.
12