2. “Comprehensive Marketing
Strategy of Unilever Bangladesh
Limited”

3. Prepared by
Md. Helal Uddin
ID# 11302051
Section: D

4. Introduction

Unilever is a leading multinational
corporation has multifarious brands that
inherent consumer products on a large
scale and involve in manufacturing
gigantic operating in hundred countries
all over the world.

5. Brand
Name: Unilever Bangladesh Limited
 Logo:


6. Brand Products

7. Objectives
Primary Objective: An Overview about
Ulilever Bangladesh Limited.
 Secondary Objective: Finding some
bugs and recommend to fix them.


8. Mission

Unilever's mission is to add Vitality to
life. They meet everyday needs for
nutrition; hygiene and personal care with
brands that help people feel good, look
good and get more out of life.

9. Vision

To make cleanliness a commonplace; to
lessen work for women; to foster health
and contribute to personal
attractiveness, in order that life may be
more enjoyable and rewarding for the
people who use the products.

10. Strategies
Functional Level Strategies
 Business-Level Strategies
 Strategy in the Global Environment
 Corporate strategy


11. Customer Development
Channel segmentation
 Distribution Correction
 Excellent merchandising
 Contract Merchandisers
 Innovative display programs / schemes


12. SWOT Analysis

Strength
Largest amount of share in the market
Having a good number of established brands

Weakness
So many substitutes available in the market
Reliance on outside raw materials

Opportunities
Participation within a growing industry
Niche marketing

Threats
Threats of the market challengers
Existence of political unrest though out the country

13. Hypothesis
1.
2.
3.
4.
5.
Unilever is a matchless brand name in BD.
It has the largest market share.
It’s advertisement promise more than they give.
It costs more comparing to other products available
in the market.
It should be more price sensitive as Bangladesh is
an impoverished country.

14. 1. Unilever is a matchless brand name in
BD.
Sales
Strongly Agree
10%
Agree 35%
Neither Agree
Nor Disagree
10%
Disagree 35%
Strongly
Disagree 10%

15. 2. It has the largest market share.
Sales
Strongly Agree 25%
Agree 55%
Neither Agree Nor
Disagree 6%
Disagree 10%
Strongly Disagree 4%

16. 3. It’s advertisement promise more than
they give.
Sales
Strongly Agree 15%
Agree 40%
Neither Agree Nor
Disagree 5%
Disagree 25%
Strongly Disagree 15%

17. 4. It costs more comparing to other
products available in the market.
Sales
Strongly Agree 17%
Agree 43%
Neither Agree Nor
Disagree 5%
Disagree 25%
Strongly Disagree 10%

18. 5. It should be more price sensitive as
Bangladesh is an impoverished country.
Sales
Strongly Agree 30%
Agree 55%
Neither Agree Nor
Disagree 2%
Disagree 10%
Strongly Disagree 3%

19. Recommendation
More promotions to attract consumers.
 To less price of it’s products as much as
possible.
 More specialized products to produce.
 Keep up it’s market share growing up.


20. Conclusion

No doubt, Unilever Bangladesh Limited
is a leading brand name in Bangladesh.
Now it should try to keep up all it’s
activities to survive.

21. Any Question?

22. Thank You