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Industrial Process Laboratory Engr. Achilles Espaldon
Intro/ Orientation ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Intro/ Orientation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intro/ Orientation
Our Direction/ Thrust –  Where are we heading? 1. Provide interface of pharmaceutical and consumer product industries 2. Use of organics/ fruit and plant extracts, going organics, deviation from synthetics .. 3. Clean living, promote Health, Wellness and Fitness 4. Develop ‘Blue Ocean’ products as compared to ‘ Red Ocean ’ http://en.wikipedia.org/wiki/Blue_Ocean_Strategy
Course Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are we going to learn/do here? ,[object Object],[object Object],[object Object],[object Object],[object Object]
1 ST  half workload– Developing the Product  ,[object Object],[object Object],[object Object],[object Object]
2 nd  half workload – Innovation Case Studies or a possible business presentation with a company Purpose is for us to be aware of the significant innovations happened for the past few years and learn how we can adopt such attitude
What to do during work hours? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products that we will make ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schedule 2010 November  – lectures, conceptualization stage, idea generation, brainstorming, formulation work December –  continuation of formulation, prototyping 2011 January – prototype development and testing February – showcase, costing, written report compiled in a binder March – innovation case assignments, if successful BFAD registration  
How to start? ,[object Object],[object Object],[object Object],[object Object]
Steps/New Product development process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basics of Market Segmentation and Positioning ,[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],Iced Tea drinks Others Energy drinks Milk Fruit drinks Beer, liquors Iced Tea drinks C2 Nestea iced tea
Segmentation ,[object Object],[object Object]
Profiling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- this is where we quantify the market and the business potential -here, we see now numbers
Targeting - We choose the market with the largest business potential, degree of the dissatisfaction and  compared  with our own resources, technology and capabilities and with time.
Product Concepts/ Image  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Break Next, project assignment..
What is a formulation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What is a process? ,[object Object],[object Object]
 
Stability Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Next meeting.. Submission of proposal. All will be discussed in the lab In powerpoint. 15 min. max for each group. Please bring laptop and ready internet connection for easy search of information.
Stability Studies Next topic..
Consumer tests Next topic..
Basic Test Methods Next topic..

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Lecture 1 ip lab - 4 chea&c

  • 1. Industrial Process Laboratory Engr. Achilles Espaldon
  • 2.
  • 3.
  • 4.
  • 5. Our Direction/ Thrust – Where are we heading? 1. Provide interface of pharmaceutical and consumer product industries 2. Use of organics/ fruit and plant extracts, going organics, deviation from synthetics .. 3. Clean living, promote Health, Wellness and Fitness 4. Develop ‘Blue Ocean’ products as compared to ‘ Red Ocean ’ http://en.wikipedia.org/wiki/Blue_Ocean_Strategy
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. 2 nd half workload – Innovation Case Studies or a possible business presentation with a company Purpose is for us to be aware of the significant innovations happened for the past few years and learn how we can adopt such attitude
  • 11.
  • 12.
  • 13. Schedule 2010 November – lectures, conceptualization stage, idea generation, brainstorming, formulation work December – continuation of formulation, prototyping 2011 January – prototype development and testing February – showcase, costing, written report compiled in a binder March – innovation case assignments, if successful BFAD registration  
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Targeting - We choose the market with the largest business potential, degree of the dissatisfaction and compared with our own resources, technology and capabilities and with time.
  • 21.
  • 22. Break Next, project assignment..
  • 23.
  • 24.  
  • 25.
  • 26.  
  • 27.
  • 28.  
  • 29. Next meeting.. Submission of proposal. All will be discussed in the lab In powerpoint. 15 min. max for each group. Please bring laptop and ready internet connection for easy search of information.
  • 32. Basic Test Methods Next topic..