1.
8201
164th
Ave
NE,
Suite
200
Redmond,
WA
98052
Phone:
877-­‐291-­‐0006
www.heinzmarketing.com
2014
Go
To
Market
Readiness
Review
Success
in
2014
–
which
includes
developing
the
plans
&
resources
required
to
execute
-­‐
means
simultaneously
assessing
the
impact
of
current-­‐year
efforts
while
precisely
projecting
what
you’ll
need
across
the
organization
to
accelerate
success
in
the
New
Year.
The
Heinz
Marketing
2014
Go
To
Market
Readiness
Review
will
help
you
immediately
improve
the
efficacy
of
current
efforts,
plus
successfully
plan,
budget
for
and
hit
the
ground
running
on
greater
objectives
next
year.
The
2014
Readiness
Review
includes
insights
into
the
following:
Process
What
systems
are
in
place
to
support
&
automate
execution?
Which
new
processes
can
be
introduced
to
improve
efficiency,
consistency
and
results
with
minimal
cost?
People
Which
roles
are
required
to
execute
on
the
strategy
&
objectives
moving
forward?
What
skill
sets
do
existing
staff
need
to
increase
success
in
the
coming
year?
Database
Health
How
efficient
is
the
current
prospect
database?
Where
can
it
be
improved
–
depth
and
breadth
–
and
how
can
that
be
most
efficiently
accomplished?
Technology
What
is
the
optimal
software
stack
for
your
marketing
organization?
Which
specific
tools,
applications
and
integrations
are
required
both
now
and
over
the
next
several
quarters?
Sales
&
Marketing
Collaboration
What
processes,
rhythms
and
other
collaborations
need
to
be
in
place
to
improve
lead
conversion
and
sales
success?
What
specific
strategies
and
tactics
can
be
adopted
to
improve
real-­‐time
results?
Content,
Social
&
Search
Strategy
What
is
the
optimal
mix
and
collaboration
between
content,
social
and
search
specific
to
your
customer
and
market
opportunity?
What
resources,
tools
and
processes
can
be
introduced
to
increase
leverage
and
results
from
these
focus
areas?
Every
2014
readiness
review
includes:
• A
comprehensive
report
of
findings,
complete
with
data
and
comparables
based
on
your
competitors
• Explicit
set
of
recommendations
for
how/where
to
execute
moving
forward
–
including
recommendations
for
tools,
technology,
people
and
budget
required
to
succeed
• Quick
win
opportunities
that
will
have
a
material
impact
on
2013
results
• Templates
and
how-­‐to
guidelines
for
your
team
to
execute
quickly
• Specific
strategy
&
execution
blueprints
that
map
your
current
tools
&
implementation
to
required
scale
for
2014,
so
you
can
hit
the
ground
running
on
January
2nd
To
learn
more
about
the
2014
readiness
review,
please
call
877-­‐291-­‐0006
or
email
us
at
acceleration@heinzmarketing.com