1. Diagnosing Web Site Architecture Issues Using free tools for diagnosing

2. Which free tools do you use?

3. Over 500 SEO tools available

4. Let’s start diagnosing

5. Diagnosing by a Funnel Major Technical Issues The right keywords in the right place Popularity of your pages

6. Major Technical issues

7. 1. How many pages are indexed by Google? Free tool alert: Google Site operator http://www.google.com/search?hl=en&q=site%3A

8. 2. What is Google webmaster central telling you? Free tool alert: Google Webmaster central https://www.google.com/webmasters/tools/

9. 3. Strange behaviour caused by redirects Free tool alert: Rex Swain http viewer http://www.rexswain.com/httpview.html www.mattcutts.com

10. 4. Doing stupid things in your robots.txt Free tool alert: Robots.txt Validator http://validator.czweb.org/robots-txt.php

11. 5. Hosting in a bad / unknown neighbourhood Free tool alert: Live Search IP Operator http://search.live.com/results.aspx?q=ip%3A daggle.com --> IP: 64.62.209.12

12. 6. Using unsupported scripts (Flash | Javascript) Free tool alert: Google Cache http://209.85.229.132/search?q=cache :.... Visitor version Search engine version

13. 7. 8. 9. .... Lot’s more examples to give Free tool alert: SEO Browser http://www.seo-browser.com - Using Frames - Unfollowed all of your links - Meta nofollow added to head section of page - Only used javascript menu’s / links - Page loading time is too long - Accidentally cloaked your whole website - Stuck in sandbox - Wrong target country - etc......

14. The right keywords in the right place

15. 1. Yes, it’s about keyword research Free tool alert: Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal

16. 2. But what will be the right keywords for me? Free tool alert: Conversions in your own Google Analytics account https:// www.google.com /analytics/

17. 3. And can they be found on my website? Free tool alert: SEO Book Keyword density checker http://tools.seobook.com/general/keyword-density/

18. 4. 5. 6. ... Lot’s more content issues Free tool alert: SEO Book Free Tools section http://tools.seobook.com/other-seo-tools/ - Wrong use of synonyms - Overwhelming number of keywords (spam) - Hidden content - Wrong or inconsistent link texts - The same (duplicate content) on different pages / domains - etc......

19. Popularity of your pages

20. 1. Cherish what you have already achieved Free tool alert: Majestic SEO http://www.majesticseo.com/

21. 2. Don’t focus only on one (home)page Free tool alert: Link Diagnosis http://www.linkdiagnosis.com/ Nu.nl; large Dutch newssite

22. 3. Try achieving anchor texts that match your main keywords Free tool alert: Link Diagnosis http://www.linkdiagnosis.com/ Nu.nl; large Dutch newssite

23. To take away: Other great resources of free tools No free tool alerts left... - SEOMoz: http://www.seomoz.org/tools - SEO Book: http://tools.seobook.com / - SEO Chat: http://www.se ochat.com/seo-tools/ - Firefox plugins : https://addons.mozilla.org/en-U S/firefox/browse/type:1/cat:13?sort=name - We Build Pages: http://www.webuildpages.com/tools/ - Lipperhey: http://www.lipper hey.nl

24. Thank you! Questions? Contact me: www.tribal-im.com twitter.com/heinivanbergen [email_address]