1. Effective Brand Research.

2. Do you find this familiar?

3. The hierarchy of our
brands is vague.
The way we look does not
correlate to what we do
and how we talk.
Our competitors’ brands
are in better shape than ours.
There are contradictory
opinions inside the company
about to which direction
we should develop our brand.
As a matter of fact,
I don’t know what is the state
of our brand right now.
We are not sure what works
and what does not work
in our brand.
Our strategy and brand
are not on the same planet.

4. VIDEX is a brand research method,
that can help you.

5. VIDEX reveals the problems
and locates the strengths of the brand.
1.

6. VIDEX helps
to elaborate
the strengths ...
... and remove
the problems.

7. VIDEX produces knowledge
that saves money.
2.

8. Using VIDEX in brand investments
30 % 30 % 40 %
10 % 10 % 10 % 70 %
Traditional brand investments
VIDEX Strategic
planning
Brand
design work
Production
Strategic
planning
Brand
design work
Production
More effective
brand messages+ +
+
+

9. VIDEX defines the real brand position
in the market.
3.

10. Company’s
Understanding
of the Brand
Position
The Ideal
Brand Position
Stakeholders’
Understanding
of the Brand
Position
The Brand Position
in the Future
VIDEX:
The Real Brand
Position

11. VIDEX is profitable in any
brand evolution phase.
4.

12. Brand reform needs
to be evaluated
Brand does not correlate
with the strategy
After buying
a company
Brand is
old fashioned
Before selling
the company
Changes in executives
After crises
Brand hierarchy
is vague or has changed
Strategy has changed
Changes in Ownership
Changes in Market
Changes in society
Brand Evolution
Phases
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

13. VIDEX suits
all brand approaches.
5.

14. Brand
Images
Brand and
Tone of Voice
Brand
Communication
Brand
Packaging
Advertising
Brand in
Social Media
Brand in
Shops
Brand
Architecture
Product
Brand
Corporate
Identity
Service
Brand
Brand and
Sustainability
Brand
Identity
Brand
Strategy
Brand
Story
Brand
VisualityVIDEXVIDEX

15. VIDEX produces a brand development
program with concrete actions.
6.

16. Internal
Brand Development
Actions
VIDEX
Brand Design Project
Internal and External
Brand Development
Actions
Brand Development
Programs
Assignment
for Ad Agency
Detailed Plan
of Action
Instructions of
Best Practices

17. If you want to know more
about VIDEX, please
mail me or call me:
heikki.nuutinen@hnd.fi
+358 50 355 3842