8 things learned podcasting

8 THINGS
I learned from 8 years of podcasting
Heidi Miller - @heidimiller - www.heidi-miller.com
Holy cow!
My listeners
are smarter
than I am!
Wednesday, June 5, 13

What do
you want
to walk
away with?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon

What is a
podcast?
Series of digital media files
(audio or video) released
episodically delivered via
feed/RSS

What is a
podcast?
Series of digital media files
(audio or video) released
episodically delivered via
feed/RSS
You mean I don’t need an
iPod or iPhone to listen?

Listener analytics

1. People trust
someone they know
::slurp::
That swish was
me drinking my
morning coffee.
Tully’s half-caf
latte with whip
and cinnamon
dusting. What
do you drink in
the AM?

2. Know
thyself
(and thy brand)
• Just be yourself
• Know your brand voice
• Build intimacy
• Build a niche audience

2. Know
thyself
(and thy brand)
• Just be yourself
• Know your brand voice
• Build intimacy
• Build a niche audience
My awesome brand is:- Educational
- Lighthearted
- Listener-driven

3. Doing
something
once is easy

3. Doing
something
once is easy
Doing something 300 times
is hard!

3. Doing
something
once is easy
is hard!
• Set a schedule

3. Doing
something
once is easy
is hard!
• Set a schedule
• Get a cohost

3. Doing
something
once is easy
is hard!
• Set a schedule
• Get a cohost
• Measure success

4. Yes, you really can
talk about ___ for years
Did you hear about the new
widget on the podcast?

4. Yes, you really can
talk about ___ for years
Did you hear about the new
widget on the podcast?
I’ve been listening for two
years, and I’ve never heard you
talk about ....

5. People really love to
tell you what they think

5. People really love to
tell you what they think
You really missed
the mark on your
last show. I’m a
molecular biologist,,
and...

6. There is
plenty of
love

6. There is
plenty of
love
• There is probably already a
podcast covering your topic

6. There is
plenty of
love
• Research existing podcasts for
content, voice and audience

6. There is
plenty of
love
• Research existing podcasts for
content, voice and audience
• Leverage existing podcasts

7. There are things in life
more valuable than money

7. There are things in life
more valuable than money
Credibility
Niche following
Loyalty
Trust
Engagement
Focus
groups

8. You can make a
difference

QUESTIONS?

QUESTIONS?
www.heidi-miller.com/
podcasting.html

8 things learned podcasting

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