Uneak White's Personal Brand Exploration Presentation
Making Near Future Video Scenarios
1. Video Scenarios
APF ProDev Day, Toronto
Presented by Heather “vescent” Schlegel
The Purple Tornado
2. Academic Research +
Trend Extrapolation +
Future Scenarios +
User Scenarios +
Product Development +
Indie Filmmaking =
Near Future Video Scenarios
The Purple Tornado, Inc. @heathervescent | 2
3. Overview
• Communicates the Future in the visual
medium
– Fly Me to the Moon
– Flowers for Grandma
• Commercial Television Quality
• Based on Academic Research and Real Life
Experiences
The Purple Tornado, Inc. @heathervescent | 3
4. Why Videos
• Persuasive
• Familiar Medium
• Narrative Story
• Sensory Experience
• Steals from Science Fiction
• Based on Reality
• Sells an Idea
• A lot of Fun!
The Purple Tornado, Inc. @heathervescent | 4
5. Values Encoded in the Story
• Friendly
• Human
• Near-Future
• Narrative
• Positive and Accessible
• Plausible yet Pushing the Edge
• “You can see yourself in this future”
• Address today’s concerns as solvable
• Inspire
The Purple Tornado, Inc. @heathervescent | 5
6. How
• It’s about the Story (narrative)
• It’s about People (relatable)
• Technology supports (spotlighted cameos)
– Device porn
• Show the preferred future
• Push it farther
The Purple Tornado, Inc. @heathervescent | 6
7. Fly Me to the Moon
The Purple Tornado, Inc. @heathervescent | 7
8. Fly Me to the Moon
The Purple Tornado, Inc. @heathervescent | 8
9. Fly Me to the Moon
• 12+ months of primary & secondary research in 3 minutes
• An Everyday Experience: It’s about spending time with your friends
• Smart Check
– Ratings engine
– Tied into merchant payment services & payroll
– Multi-payment platform
• Transactions
– Mobile Wallet
– Secure Coin
– Credit Card
– Paying for the wine, pay back for the tickets earlier
– Corporate Currency
• Gamification
– Saving for SubOrbit Flight Award
The Purple Tornado, Inc. @heathervescent | 9
11. Flowers for Grandma
• Building upon Fly Me to the Moon
• An Everyday Experience: “I’m thinking about you”
– Based on VRM: Vendor Relationship Management
– Is a Customer RFP: Requesting Flower Delivery Proposal
• Request Application
– Tied into Merchant Payment Systems
– Match-making
– Vendors bid for the customer’s business
– Vendor data account
• Technology is Beautiful (beyond the Apple aesthetic)
– Bracelet
– Merchant Tablet
– Kitchen Computing Device
The Purple Tornado, Inc. @heathervescent | 11
12. How?
• (Starting from an idea based on research)
• Pre-Production
– Planning, Narrative, Lining up your resources (actors,
crew, props, wardrobe, location, script)
• Production
– Lights! Camera! Action!
– There’s always some “problem.” There’s always some
magic!
• Post-Production
– Movie Magic! Editing, Animation, Music, Sizzle!
• (Launch, Show, Promote)
The Purple Tornado, Inc. @heathervescent | 12
13. Who’s in a Crew?
• Producer / Executive • Actors / Talent (Casting)
Producer • Make-up / Wardrobe
• Script writer • A Variety of Assistants
• Director • Editor
• DP (Director of • Animator
Photography) • Post Sound
• Lights • Music
• Sounds • Color Correction
• Mechanical Effects &
Props
The Purple Tornado, Inc. @heathervescent | 13
14. Putting it all together
• Like any project, keeping on track
• Vision is clarified, iterated
• High Excitement
• Things change, movie magic, synchronicity
• Idea buy-in (by team, crew and clients)
– It becomes OUR idea, vision, project, film
The Purple Tornado, Inc. @heathervescent | 14
15. Benefits of Video Scenarios
• Vision as Fact (see it, believe it)
• Higher production = reality
• A Familiar Medium
• Gain buy-in fast
– Internally
– Externally
• Partners
• World at Large
• Another step to Manifestation
• Encourages Action
The Purple Tornado, Inc. @heathervescent | 15
16. Challenges
• Doing
– Perceived as Optional
– Requires Specific Skillset
– Might appear as too difficult or expensive
• Not Doing Video Scenarios
– Will take Longer to Adopt, Change
– The Idea is more Susceptible to Criticize, Derail,
Sabotage, Ignore
– Idea/project is shelved or sent back for “more work”
The Purple Tornado, Inc. @heathervescent | 16
17. Let’s Make Movies Together
Contact me to discuss a project
Heather Schlegel
heather@heathervescent.com
@heathervescent
323-363-6393
The Purple Tornado, Inc. @heathervescent | 17
18. Thank you!
The Purple Tornado, Inc. @heathervescent | 18