Deconstructing wordpress Heatherstone http://heatherstone.com Software, database, management, and search engine marketing consulting to businesses and professionals who prefer innovation to infrastructure. Rockville Innovation Center 155 Gibbs Street, Suite 530 Rockville, Maryland 20850 888.716.1521 Like us at Heatherstone on Facebook http://on.fb.me/HeatherstoneWeb Follow us @HeatherstoneWeb on Twitter: http://twitter.com/HeatherstoneWeb

1. Deconstructing WordPress Under the hood of the popular Content Management System Aaron Overton Founder & CEO

2. It takes a bunch of stuff working together to make this happen The Pieces Infrastructure: PHP & MySQL WordPress Core Install Configuration File Theme Plugins Widgets Content Major Components

3. You have to put the site somewhere Requirements Hosting: Either Windows and Linux PHP, v5+ recommended MySQL, v4.2+ recommended Infrastructure

4. Yes, you need the software itself Where to Get It? Usually from wordpress.org Can get it from Subversion http://www.automattic.com/wordpress/tags/<x.xx> At Heatherstone, we use Subversion WordPress Core Install

5. WordPress needs some basic information What’s Required Database connection information WordPress secret keys If located above WP install, need some constants set Config above WP is so you can update via Subversion easily Configuration File

6. The theme defines the look of the site Introducing Themes Comes with Kubrick (about to change with v3.0) Theme only requires index.php and style.css Lots of free themes out there Lots of premium themes out there Can be customized to do most anything Heatherstone works with Woo Themes Theme

7. Plugins extend the functionality of WordPress Introducing Plugins Comes with Akismet (anti-comment spam) Don’t need to have any Install, activate, settings Can do almost anything Lots of free ones, some premium ones Heatherstone can build them, like Mapinator Plugins

8. Widgets are small content areas easily customized Introducing Widgets Comes with several Theme has to have “widgetized” areas for placement Some have options Installed with themes and plugins Heatherstone can build them, like Campaign Monitor signup Widgets

9. Your content is the most important thing! Using All That Pure Awesome Pages for static content Posts for time relevant content Push benefits over features Add content regularly for better SEO Know your keywords and use them well Heatherstonecan help you get this done right. Content

10. It seems hard. I need help. What if you are already too busy, but need this done? Our Call to Action