1. 4) Who would be the audience for
your media product?

2. Audience
To find out the audience that my magazine would be aimed at I constructed a questionnaire
on survey monkey. The questions discovered the gender likely to buy the magazine, the age
and the ethnicity. It also told me details on whether my audience had a occupation, which
would decide how much they would spend on the magazine, and what genre of music they
like so my magazine would appeal to them.

3. I also produced a reader profile, to describe the type of person that my magazine is
aimed at:
Reader Profile The typical reader of my magazine will be a female around 19 years old.
However, my magazine will also appeal to the male audience of the same age. The target
gender of my magazine will mainly depend on the artist on the front cover that week, and
the contents of the magazine. My reader is likely to have a part time job, so that they have
some disposable income to pay for the magazine, but not a lot so the magazine is
affordable to them. The reader is likely to be white British, so i will make my magazine
most appealing to them. The readers like a variety of music, including indie music, hip
hop, pop music, so the chart magazine will appeal to them as it includes most types of
music. My reader is very likely to listen to the charts on a regular basis either on the radio
or on the internet. " Hello, my name is Millie. In my spare time I love reading books, and
listening to music on the radio or off my cd’s. I am 18 years old, I am a student at York
College but I have a part time job at my local pub. I am a very dedicated music fan, and buy
at least 2 albums a month. I am a regular music magazine buyer, and i enjoy reading the
articles, and seeing what the magazine has to offer. I'm very technical so i am also online a
lot seeing the new songs of the week or month. I enjoy chart music because i enjoy the
varied type of music that they have to offer."

4. Some images associated with my target audience:

5. Age
My colour scheme is maroon/ black and white. Maroon is a colour that is suitable and
appropriate for my target audience of older teenagers, as it a modern colour that is used
more commonly now. The colour is vibrant, which is likely going to attract the teenage
audience. In comparison to colours such as purple, pink or blue, maroon is a more
sophisticated colour that is likely going to appeal to the 17-25 year olds as they want to
appear mature and sophisticated.
I have a tag line underneath that says “The Only Official Chart Magazine!” this suggests
that the magazine is aimed at a younger audience, as a more mature older audience would
use the uses and gratification model, and would know that the tag line is exaggerated and
unlikely as there would be more chart magazines on offer. It also ends with a ‘!’ which
could be related back to a younger audience as it is fun, and excitable.

6. The image on my front cover also suggests my young target
audience. The model on the front cover is 17 years of age so she fits
in to my target age. A young audience is likely to buy a magazine with
someone on the front cover who is young, because they are likely to
relate to them and see them as a icon.
The clothes that my model is wearing are in fashion and are current
to the times, are younger audience is likely to notice this as they are
more fashion conscious.
My contents page features, also suggest that the magazine is aimed
at a younger generation. Each of my titles are very short, and not
very informative. Suggesting that the younger audience is likely to
buy the magazine because it is easier to read, and so they can buy
the magazine and read for themselves about the detail and
information.
All my titles are about current musicians that are in the charts, this
shows that my magazine is aimed at a younger audience (17-25), as
mature, older adults are likely to show interest in chart music, so
therefore they won’t know anyone who features in my magazine.
I have also used very informal language, which will attract the
younger audience as they can relate to it as it is language they will
use. Words like ‘Spills all’ suggest this.

7. I have got a competition to win a iPhone 5. This shows
that the audience of my magazine is likely to be young
as the younger generation are more technical and are
into the new gadgets.
I have used the same fonts through
out of my magazine and on my
double page spread. The first font is
very simplistic and
informative, which makes it more
attractive the younger generation as
there is no difficulty reading it. The
second font is must swirly, and
calligraphic, this fonts is still
simplistic and easy to read but it is
more attractive and eye-catching.
The font is also quite feminine, so
young females will be attracted to it.

8. My double page spread also
hints at my target age. The
picture takes up exactly 50%
of my page, so there is less
writing I comparison to other
magazines. The image is on
the left, unlike other
magazines, which shows the
left-right reading pattern, so
teenagers are likely to be
captivated by the image and
then want to read the article
on the other side. The image
is on a black and white
filter, which a young
audience
would connect with as they are used to using the filter on new social media like Instagram.
The interview on the right side of the page suggests the audience, as it is fairly informal and
chatty so the audience can relate to that which will also allow them to relate to the musician –
’Morgan’ There is only 9 questions that are spread out, and they are broken up with another
image in the middle of the page. This hints at a young audience as there is less writing and they
wont be wanting to read loads of text.
I also have a website at the bottom reinforcing that teens love technologies.

9. Gender The image on the front cover is of a young
cover. This could suggest that the magazine is
aimed at females, as they are likely to buy it
so they can look at the image and see the
musician as a role model/ icon. The image on
the front shows a very stereotypical girl, as
she is wearing makeup, revealing clothes and
has long hair. The image on the front of the
week issue has effect on which gender it is
aimed to that week,
However, the image would also attract the
male audience when using the male gaze
theory.
My colour scheme is maroon, this is a gender
neutral colour so it broadens my target
audience to males and females.
My headings to the left side include two boys
and two girl musicians, which shows that the
magazine is divided equally between the two
genders so that it is attracting a wider
audience.

10. Class
The price of my magazine is £2.20, which for a weekly magazine it is fairly expensive but it is
affordable. The type of class that can afford this every week is probably middle class as they
have more of a disposable income, but not loads.
My genre is chart music, so that include rock/ indie/ pop etc. Indie music is more aimed at
the middle class because of the lyrics and the instruments, and pop music is more aimed at
working class. As my magazine include what ever genre is in the charts, it could be either
class that buy my magazine.