5. Does data âcontextâ provide strategic business value?
Calvin Klein is one of the
most-liked luxury clothing
and accessories brands on
Facebook, but it has 661% less
daily mentions than Burberry
-- why is that?
The Heardable platform
shows that Calvin Klein has
strong brand equity but weak
brand advocacy.
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15. Advantage, you
We help organizations make smarter, faster business
decisions in a way that impacts tomorrow's quarterly
results. Insights that give our clients an edge.
Heardable puts online brand performance data into
context -- allowing our customers to solve real
business problems -- better, faster and cheaper than
ever before.
Heardable customers can do many things that
previously could not be done -- such as spot business
trends, or unearth lost revenue opportunities, just by
looking at data differently.
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16. Heardable makes brand monitoring easy
social media mobile
analytics
SEO
website
usability
Brand monitoring is Heardable is faster,
currently a nightmare. easier and simpler.
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17. Heardable monitors the levers
through which online brand value is created
Heardableâs real-time web crawler + data partners + proprietary scoring
engine x 15 million brands x 773 data variables x each day = big brand data
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18. Our brand health scores provide a baseline
Brand health scores are comprised of 6 subscore categories highlighting a brand's online
effectiveness: Portable, Searchable, Sociable, Measurable, Actionable and Shareable
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21. Heardable pro
â Daily email updates
â Be the ïŹrst to know
â Easy to share PDFâs
â Login account
â Access to live data
â Advanced reports
â Custom lists
â Market share data
â Interactive graphs
â Pay as you go
â No contracts
â No setup fees
â Terminate anytime
Gain access to a powerful new brand analytics platform + get regular business intelligence
reports (delivered via email) about any online brand (or group of brands) that you can share
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24. Workshops
Heardable hosts âbrand healthâ workshops
Attendees each get a report on their company brand
Includes a 1 year subscription to Heardable Pro
Includes small group Q/A about their brandâs performance
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27. Founders
Jon Samsel Founder & Managing Director at RoadLoans.com, a
CEO & co-founder division of Ford Motor Co. (sold to Santander)
Senior marketing executive at Bank of America,
Ford Motor Company, Countrywide
Consultant with Apple, Cisco, Oracle, Sybase, Sun
John Sharp Chairman of Content and Systems
CTO & co-founder Angel investor & advisor to numerous digital media
and tech start-ups
Inventor & co-author of several technology
patents, including secure DNS
Gunther Sonnenfeld Digital media & transmedia thought leader
Co-founder & evangelist Fortune 500 & global non-proïŹt experience
Advisor to MomentFeed (location-based analytics),
eCairn (social media monitoring) & TruEffect (digital
media measurement)
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29. Testimonials
âHeardable is a powerful platform for digital marketersâ
- Christophe Bertrand, Sr. Director of Product Marketing at Hitachi (HDS)
âHeardable is the Dunn & Bradstreet of online brand
health - I highly recommend itâ
- Virginia Nicoletti, Strategist Local for Facebook
âHeardable offers a clean, concise way to measure the
value of your brandâ
- Lynn Isenberg, Life Celebrations Expert for 1-800-Flowers
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