Heardable Accelerator: Ideal for small- to medium-sized companies with limited budgets. We create a custom online diagnostics report for a given brand and provide a two-hour strategic work session with a prioritized project list (easiest to do, highest impact). These are designed to be immediately implemented such that a brand can propel to the top 10% in its industry. - Projects typically around $3K-$5K + a monthly subscription - Usually a one-week initial engagement that can extend to several months Free consultation: 1-888-520-0034 marketing@heardable.com

1. ACCELERATOR
Boost your brand performance and be heard.
DISCLAIMER: This is the intellectual property of
Heardable, Inc. and is not to be reused, copied,
distributed or sold for any purposes.

2. All companies face an undeniable challenge along today's digital media
superhighway: How to make critical marketing decisions given too little time and
way too many options. We provide an innovative platform-as-a-service that enables
companies to turn their digital presence into new sales and business opportunities.

3. THERE ARE OVER 100,000 AGENCIES TO PROVIDE
CREATIVE & STRATEGIC SOLUTIONS.
OVER 10,000 TOOLS TO MEASURE PERFORMANCE.
1,000s OF RESEARCH FIRMS TO STUDY TRENDS.
1,000s OF SEO FIRMS AND CONTENT MARKETERS
FOR COMPANIES TO CHOOSE FROM.
ONLY ONE HELPS YOU DETERMINE HOW MUCH
ONLINE MARKETING MONEY YOU SHOULD SPEND
TODAY TO IMPACT YOUR BRAND GOALS.
3

4. 5 QUESTIONS HEARDABLE ACCELERATOR ANSWERS:
What's my online brand position in the market right now?
Who am I competing with and how?
What are my specific strengths and weaknesses?
Why does this matter to my business overall?
What should I do about it?

5. Our platform.
5

6. The Heardable engine monitors the levers
through which online brand value is created.
Heardable’s real-time web crawler + 126 data partners + proprietary scoring
engine x 15M brands x 800+ data variables x each day = big brand data

7. Assessing brand health (How well are you heard?)
How transactive are your
How well is your brand branded web properties?
optimizing its digital assets?
How is a brand optimized
How well is a brand optimized
for mobile devices & ad
for search engines?
networks?
How is a brand optimized
How well is branded content for social networks?
embedded or syndicated
through the deep web?

8. A MODULAR SOLUTION.
WE RECOMMEND A HOLISTIC APPROACH TO DIGITAL
BRAND OPTIMIZATION; HOWEVER, CLIENT PARTNERS
CAN PICK AND CHOOSE THEIR SOLUTION SET BASED
ON MODULES SELECTED & # OF BRANDS IN SCOPE.
HEARDABLE CENTRAL DATABASE OF 15M BRANDS
ONLINE BRAND BEST PRACTICES
SEARCHABLE SOCIABLE MEASURABLE ACTIONABLE PORTABLE SHAREABLE
SEO/SEM Linking Content Analysis Ad Network Analysis Content Optimization Device Support UGC Content Analysis
Keyword Analysis Sentiment & Influence Asset Optimization ADA compliance Ad Network Analysis Embeddable Media
PageRank Analysis Performance Metrics Tool Tracking Messaging Strategy Media Optimization Network Tracking
Metatagging Strategy Content Dev Strategy Metrics Strategy Asset Alignment Device Performance Content Linking Strat
INSIGHTS & REPORTING LAYER
DIAGNOSTICS PRIORITIZATION MONITORING
(What are the gaps?) (What do we solve first?) (What are the metrics?)
DELIVERABLES
BRAND DIAGNOSTICS REPORT
service packages DAILY EMAIL ALERTS monitoring & alerts
$2500-$20K per engmt. COMPETITIVE ASSESSMENT $100-$600 per month
ACTIONABLE PROJECT LIST
STRATEGIC WORK SESSION

9. We score, rank and compare 15 million brands,
all day, every day. Think of this as a Klout score for
companies, but much, much more...

10. We can analyze activity on most social networks...

11. We can measure things like sentiment, influence & relevance...

12. We can analyze how brands are optimized for online media...

13. We can correlate content & marketing activities to search...

14. We can analyze how media assets are written for optimization...

15. ...And we can see how those assets are optimized for
portable devices & mobility.

16. We can assess
how deep a
corporate site is
and how
interconnected
it is to its own
companies and
partners...

17. We can compile competitive lists, by industry, or across
industries, to analyze context...

18. ...And we publish insights through our own platform.
Benchmark reports in all industry flavors.
heardable-reports.myshopify.com

19. TALE OF THE TECH TAPE.
Just with our toolkit alone, we can
outdo the best in the marketplace in
terms of features and functions.
Yes, really, we can.
(a 30,000 foot platform view...)
SOCIAL TECH RESEARCH BUSINESS INTEL ANALYTICS
(Radian 6, Visible) (Forrester, NPD) (IBM, Spotfire) (ComScore, Alexa)
REAL-TIME
COMPETITIVE
REPORTING
CROSS-CHANNEL
ANALYSIS
INFLUENCE,
SENTIMENT,
ADVOCACY
CROSS-INDUSTRY
ANALYSIS
CUSTOM
DASHBOARDS
CUSTOM
PUBLISHING
CURATED DATA
EXTRACTION
SALES
CORRELATIONS
(MEDIA, RETAIL)
MARKET
CORRELATIONS
(DOW, NASDAQ)

20. JUST A FEW USE CASES.
CLIENT ACCELERATOR INITIATIVE REVENUE IMPACT
Identify brand optimization opportunities across - press mentions up 1465% YTD
SPECIALTY DESIGN BRAND
digital ecosphere, prioritize, implementation - brand awareness up 233% YTD
(digital assets, retail channel)
guidance, retail communication, press outreach - retail distributors up 12% YTD
Assess brand value across competitive landscape, - website & blog traffic up 82% YTD
REGIONAL SERVICE CHAIN identify quick hit opportunities to boost online - retail sales up 7% YTD
(website, integrated mktg materials) performance, with focus on search & social - positive sentiment up 35% YTD
Benchmark website performance against top - plan implemented by agency
HEALTH BRAND STARTUP international competitors; marketing plan to - site traffic on target YTD
(website experience, launch strategy) achieve brand awareness & sales goals - overall sales up 17% YTD
Benchmark digital performance against top - plan implemented by agency
REGIONAL AUTOMOTIVE DEALER regional competitors; customer acquisition plan - site traffic on target YTD
(digital experience, retention strategy) to achieve brand awareness & sales goals - overall sales up 32% YTD
Establish digital performance against top - plan implemented by partners
FINANCIAL ADVISORY GROUP international competitors; outreach plan to - digital traffic up 43% YTD
(digital experience, sCRM strategy) achieve product awareness & sales goals - 100K new prospects

21. COMPANIES SERVED.

22. THE TEAM. 45+ YEARS OF EXPERIENCE SPANNING ENTREPRENEURSHIP,
CONTENT CREATION, TECHNOLOGY DEVELOPMENT, VENTURE
CAPITAL, BRAND PLANNING & STRATEGIC PARTNERSHIPS...
GUNTHER SONNENFELD - CSO JON SAMSEL - CEO JOHN SHARP - CTO
@GOONTH @JONSAMSEL @JSHARP
Former global strategist at Omnicom Former SVP of Digital Marketing at Co-founder of DealHorizon,
Group. Former SVP, Digital & Social Bank of America. Former Managing Authentium & LenderExchange.
Media at DEI Worldwide. Former in- Director of RoadLoans, a division of Director of Mozido.com & an early-
house creative, NBC. Advisor at K5 Ford Motor Company. Former stage investor and mentor to several
Ventures, MomentFeed, eCairn, Consultant for Apple's Worldwide other early-stage companies.! Co-
TruEffect, Mynd and Coincident TV. Developer Program. Author of author of several patents related to
Professor at Miami Ad School. several marketing books and an Internet security.
International keynote speaker. international keynote speaker.

23. CONTACT.
1.888.520.0034
Americas
Corporate Headquarters
28454 Old Town Front St.
Suite 206
Temecula, CA 92590
Asia
31 Rochester Drive
Level 3, Suite 45
Singapore 138637
Jon Samsel: samsel@heardable.com
John Sharp: sharp@heardable.com
Gunther Sonnenfeld: sonnenfeld@heardable.com