2. The Rule of Simplification Reducing all data to a simple confrontation between: ‘Good and Bad’ ‘Friend and Foe’ ‘Right and Wrong’ Breaks down information into two groups: ‘Us and You’
3. The Rule of Disfiguration Discredit the opposition with: Crude smears Offensive Parodies
4. The Rule of Transfusion Manipulating the consensus values of the target audience for one’s own ends Appealing to the public’s values and beliefs
5. The Rule of Unanimity Presenting one’s viewpoint as if it were the unanimous opinion of all right thinking people Using appeal of star performers, social pressure
6. The Rule of Orchestration Endlessly repeating the same messages in different variations and combinations Various methods, wording, etc.
