The document proposes RunAward, a mobile app that uses automatic activity tracking, social media integration, and real-time dashboards to help users form healthy habits through accountability and peer pressure. It would give rewards for achieving milestones based on individual health profiles. Data would be shared with clinics to improve care and aggregated on dashboards. The app seeks funding through strategic partnerships to become self-sufficient and plans to conduct user testing and iterative deployment to create a minimum viable product.