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PAMF developer challenge deep dive workshop 7/1/14
- 2. Agenda!for!Today’s!Mee8ng! An Introduction to “linkAges™ Developer Challenge “Leveraging Data to Connect Community”! • Presentations! • The Developer Challenge Briefing! • Overview of the linkAges System! • Making a Successful Submission! • Workshop! • What Are the Problems to Solve in Leveraging Data to Connect Community?! • Challenges to making a great submission! ! Q&A About the Challenge! June!25,!2014!
- 6. Successful!Aging!–!a!Significant!Challenge! • Aims!and!Objec8ves! – Seniors!wish!to!age!independently;!in!homes!and! communi8es.!! – Loneliness!and!quality!of!life!significantly!impact!health! • Large!Scale!Problem! – 10,000!Baby!Boomers!in!the!U.S.!turn!65!daily! – By!2030!1!in!4!residents!of!Santa!Clara!County!will!be!over!60! ! June!25,!2014!
- 7. Successful!Aging!–!a!Significant!Challenge! • Barriers! – Array!of!challenges;!complex!health!issues,!social!isola8on,! and!difficulty!accessing!support!and!resources! – Health!service!for!seniors!G!fragmented,!high!cost,!and! subop8mal!outcomes! – Breakdown!in!community!and!families!scabered!across!the! Na8on! • Impact!on!Families!and!Caregivers! – Family!and!friends!are!the!sole!caregivers!for!78%!of!seniors! – Annual!economic!impact!of!caregiving!:!$17.1!to!$33.6!billion!! ! June!25,!2014!
- 9. Ethnography!–!Iden8fying!the!Problem!to! Solve! Unsupported and at Risk Trapped in Suburbia! June!25,!2014!
- 10. !!!!!!!!!!!!!!!!!!!!!!–!Dynamic,!Integrated!System!to! Support!Successful!Aging! • Shij!from!focus!on!responses!to!crises!and!trea8ng! an!acute!health!event! • Shij!to!systems!that!enable!seniors!to!age! successfully!in!the!community!! • Drive!community!support!for!individuals!at!home! • Change!the!health!behaviors!of!individuals! • Enable!preemp8ve!ac8on!through!signal!detec8on! • Expand!horizons! • Support!the!Caregivers! • Support!and!care!in!the!context!of!an!individual’s!life!
- 11. 1 2 4 3linkAges Profile linkAges Connect linkAges List linkAges TimeBank Capturing your needs and interests to identify personalized resources and services. Discovering elder-friendly services and resources through community- generated reviews. Proactively detecting changes in an elder’s physical and social health status. Building community and social engagement through neighborly service exchange. linkAges™!is!Data!Rich!–!How!to!Leverage!the! Opportunity! June!25,!2014!
- 13. 1 2 4 3linkAges Profile linkAges Connect linkAges List linkAges TimeBank Capturing your needs and interests to identify personalized resources and services. Discovering elder-friendly services and resources through community-generated reviews. Proactively detecting changes in an elder’s physical and social health status. Building community and social engagement through neighborly service exchange. linkAges™!a!Dynamic,!Community!Focused! System!to!Support!Successful!Aging!
- 24. Member Account Page Your Offers Your Requests Your Groups Your Messages Your Service History About You Your Calendar
- 28. 1 2 4 3linkAges Profile linkAges Connect linkAges List linkAges TimeBank Capturing your needs and interests to identify personalized resources and services. Discovering elder-friendly services and resources through community- generated reviews. Proactively detecting changes in an elder’s physical and social health status. Building community and social engagement through neighborly service exchange. linkAges™!is!Data!Rich!–!How!to!Leverage!the! Opportunity! June!25,!2014!
- 36. YMCA Garden Ythe Community BBQ Cooking Class Red Rock Event TimeBank Growth
- 38. Sample'TimeBank'data' ! Possible$analysis$goals$for$improving$member$ participation$and$benefit:$$ ! Find$and$present$relevant$service$listings$in$which$a$ member$is$likely$to$participate$ ! Identify$communities,$influential$members,$and$inactive$ members.$Find$members$with$common$interests$ ! Files$provided:$ ! Service$listings$ ! Completed$service$exchanges$between$members$ ! Messages$sent$between$members$ ! Examples$of$matching$requests$and$offers$
- 43. Possible'Approaches' ! Natural$Language$Processing$(NLP)$to$identify$ matching$service$listings$and$find$interests$ ! Topic$model$to$classify$listings$and$provide$ recommendations$ ! Adapt$recommender$system$algorithms$from$eP commerce,$e.g.$collaborative$filtering$ ! Learn$from$member’s$interaction$with$the$website$ ! Social$network$analysis$to$suggest$possible$ interventions$to$increase$member$engagement$
- 45. Considera4ons' ! Privacy$ ! Is$interface$for$users,$administrators,$or$both?$ ! Messy$(realPworld)$data.$Misspellings,$duplications,$ fragments,$etc.$ ! Relatively$sparse$data$compared$with$ePcommerce.$ Algorithms$may$not$work$“out$of$the$box”.$ ! How$to$objectively$quantify$effectiveness?$ $
- 47. linkAges™!Developer!Challenge! Leveraging!Data!to!Connect!Community! • Show!crea8ve!approaches!to!mining,!interpre8ng! and!presen8ng!the!linkAges!System!data!! – Engaging!Users!! – Tracking!Community!Growth! • We!are!looking!for!the!op8mal!ways!of!automa8ng! the!process!of!matching!service!offers!to!requests! • Help!iden8fy!and!build!the!social!connec8ons!that! expand!the!linkAges!Community! • We!seek!solu8ons!that!focus!on!seniors!and! caregivers,!while!respec8ng!their!privacy!and! security!
- 49. The!Abributes!of!a!Good!Solu8on! Solu8on!capable!of!becoming!a!seamless! part!of!the!linkAges!System!G!Data! Matching!or!Social!Network!Mapping! • One!or!more!algorithms! • An!applica8on!deployed!to!the!linkAges! Plaporm! • A!webservice!or!cloudGbased!capability! !! June!25,!2014!
- 50. The!linkAges!System!Plaporm! Development!Plaporm! • linkAges!Timebank!–!PHP!/!MySQL!/!Joomla! • linkAges!Profile!G!.Net!/!MS!SQL! !Security!is!managed!using!open!systems! • !Security!–!OAuth!and!OpenID! ! Interface!architecture!methods! • JSON!/!REST!where!possible! • XML!/!SOA!if!a!heavierGweight!capability!is!required! !! • Mobile!Capabili8es! • !HTML5! !! June!25,!2014!
- 51. linkAges™!G!Systems!Architecture! User Interface and System Access Interconnected System Components Specifications for: Systems interfacing Security Terminology Data Models Signal Source Intelligent Engines EPIC EHR and PHR DataData TIMEBANKING Social Support PAMFSLIST Resource Matching
- 52. Available!Resources! Restricted!Data!Set!indica8ve!of!linkAges!data!! • TimeBank!service!lis8ngs! • Service!exchanges!between!TimeBank!members! • Representa8ve!pairs!of!matching!service!lis8ng!offers! and!requests! • Profile!ques8ons! Available!on!signing!Restricted!Data!use! Agreement! June!25,!2014!
- 53. Submissions!G!Key!Requirements! Text!descrip8on!of!the!solu8on!! • Describe!the!submission,!the!data!used,!the!problem! solved!and!the!proposed!method!of!deployment!and! use! PowerPoint!presenta8on!of!10!–!15!slides!! • Outline!the!solu8on!and!how!it!meets!the!goals!of! the!challenge! Func8onal!working!prototype! • Demonstra8ng!the!proposed!solu8on’s!capabili8es! and!func8onality! June!25,!2014!
- 54. Judging!and!Prizes! Judging!criteria!for!the!proposed!solu8on! • Addresses!one!or!more!explicit!problems;!engaging!users!OR! tracking!community!growth!(30%)! • Poten8al!to!have!a!material!impact!on!the!problem!(25%)! • Innova8on!and!crea8vity!(20%)! • Socially!acceptable!(15%)! • Affordable,!sustainable,!&!scalable!(10%)! ! Prizes! • First!$10,000,!Second!$5,000,!Third!$1,000! • Poten8al!for!winning!team!to!work!in!PAMF!accelerator!for!6! months! !!June!25,!2014!
- 55. linkAges™!Leveraging!Data!Use! Case!1! • Mrs!Fonseca!is!a!75!widow!living!alone!in!a!3!bedroom!house! in!Mountain!View,!CA! • She!recently!became!a!linkAges!member!in!the!hope!she! could!meet!new!friends!and!contacts!so!she!could!get!“out! and!about”! • She!no!longer!drives,!but!likes!like!classically!music!and!would! love!to!find!people!who!could!be!companions!to!concerts,! par8cularly!outdoors!in!summer! • Solu8ons! – How!to!make!direct!matches!!G!rides,!light!classics!concerts! – How!to!make!fuzzy!matches!–!other!music!interests,!geSng!outGandG about! – How!to!make!relatedness!matches!–!compa8ble!companionship! June!25,!2014!
- 56. linkAges™!Leveraging!Data!Use! Case!2! • The!San!Francisco!Bay!Spiritual!Society!recently!joined!the! linkAges!System!as!a!Community!Partner.! • They!have!700!members!who!all!took!the!linkAges!Profile.!Only! 30!of!them!have!so!far!joined!the!linkAges!Timebank! • Local!company!“GoogBook”!has!15,000!employees!looking!for! community!service!opportuni8es!4!hours!per!month!! • Challenge! – How!do!we!iden8fy!and!represent!opportuni8es!for!SBSS!members! within!the!TimeBank,!so!they!get!excited!and!become!ac8ve!members?! – How!do!we!iden8fy!opportuni8es!for!GoogBook!staff!to!know!and! respond!to!linkAges!opportuni8es?! – How!do!we!show!these!growing!community!connec8ons!in!a!way!that! helps!drive!MORE!posi8ve!connec8ons?! June!25,!2014!
- 57. Timeline! KickGoff!! • June!11th! Briefing!Webinar! • !June!24th!! DeepGdive!Workshop!! • Silicon!Valley!July!1st! Submissions! • Deadline!September!8th!! • 5!teams!present!to!judges!Oct!11th! June!25,!2014!
- 61. SignGup!Now!! Contact:!! Jennifer!David,!Health!2.0! jenniferd@health2con.com! Challenge!Website:! hbp://bit.ly/pamfchallenge! ! ! ! Follow us onTwitter: ! @pamfinnovation and @paloaltomedical! #linkAges!