In this study, we reviewed a cross sample of 24 airlines across a spectrum of short-haul, long-haul, low cost and full service airlines from around the world with a focus on the Asia Pacific region, the world’s biggest economic growth market, to give an assessment of the industry’s use of the most relevant social networks from a traveller’s perspective. The full report, Social Landscape Review - Airline Industry 2012, with 480 pages of detailed analysis of social media assets of the 24 airlines listed in the whitepaper, is available for purchase.