Tracey Doyle, HItachi Data Systems Director of Solutions and Cloud Program Management shares cloud strategies and solutions at SNW Spring 2012

1. HITACHI: CLOUD
AND SOLUTIONS
TRACEY DOYLE, DIRECTOR, SOLUTIONS
AND CLOUD PROGRAM MANAGEMENT
SNW APRIL 2012
1 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

2. The documents and other material available on Hitachi's corporate website may contain forward-looking statements which reflect
management's current views with respect to certain future events and financial performance. Words such as "anticipate," "believe," "expect,"
"estimate," "intend," "plan," "project" and similar expressions which indicate future events and trends identify forward-looking statements.
Actual results may differ materially from those projected or implied in the forward-looking statements and from historical trends. Further, certain
forward-looking statements are based upon assumptions of future events which may not prove to be accurate. In addition to the risks and
uncertainties discussed in Hitachi's SEC filings, the following factors could cause actual results to differ materially from those projected or
implied in any forward-looking statements :rapid technological change, particularly in the Information & Telecommunication Systems segment
and Electronic Devices segment; uncertainty as to Hitachi's ability to continue to develop products and to market products that incorporate new
technology on a timely and cost-effective basis and achieve market acceptance; fluctuations in product demand and industry
capacity, particularly in the Information & Telecommunication Systems segment, Electronic Devices segment and Digital Media & Consumer
Products segment; increasing commoditization of information technology products, and intensifying price competition in the market for such
products; fluctuations in rates of exchange for the yen and other currencies in which Hitachi makes significant sales or in which Hitachi's assets
and liabilities are denominated, particularly between the yen and the U.S. dollar; uncertainty as to Hitachi's access to liquidity or long-term
financing, particularly in the context of restrictions on availability of credit prevailing in Japan; uncertainty as to Hitachi's ability to implement
measures to reduce the potential negative impact of fluctuations in product demand and/or exchange rates; general economic conditions and
the regulatory and trade environment of Hitachi's major markets, particularly, the United States, Japan and elsewhere in
Asia, including, without limitation, continued stagnation or deterioration of the Japanese economy, or direct or indirect restriction by other
nations of imports; uncertainty as to Hitachi's access to, or protection for, certain intellectual property rights, particularly those related to
electronics and data processing technologies; Hitachi's dependence on alliances with other corporations in designing or developing certain
products; and the market prices of equity securities in Japan, declines in which may result in write-downs of equity securities Hitachi holds.
2 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

3. AGENDA
 Vision
 Strategy
 Cloud offerings
 Cloud services
 Summary
3 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

4. VISION
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5. THE INFRASTRUCTURE CHALLENGE
 Business needs Delivering better service to the business
− Speed
− Flexibility
− Lower costs
− Reliability
− Low risk
 IT response
− Figure out what’s
being asked for
− Manually provision
− No organizational
coordination
− Limited flexibility
− Reactive
5 © Hitachi Data Systems Corporation 2012. All Rights Reserved.
5

6. DATA LANDSCAPE EVOLUTION
2,405PB 16,416PB 79,796PB
100%
Structured Data 23% +33% PER YEAR
36%
64%
64% 77%
36% Unstructured Data +59% PER YEAR
SOURCE: IDC
Assumes 100KB
average file size
0%
2005 2010 2014
 1PB holds ~10 billion objects or files with >100 trillion objects stored in 2010
 File and content solutions are critical to solve this management problem
6 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

7. DATA CENTER TRANSFORMATION
Physical, Transition to Virtual
Legacy Environment Environment
Reduce capital and operational
expenditures
Increase flexibility to be more
responsive to the business
Improve service levels
From Managing Infrastructure Technology To Providing Infrastructure Services
Silos of independent physical devices Virtualized
Manage physical devices independently Automated
Closed, inflexible monolithic environment Cloud-ready
Costly legacy systems Sustainable
7 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

8. WHAT IS A CLOUD?
Virtualization Protection
Mobility Location
Multitenancy independence
+ Discoverability Dynamic
provisioning =
/
Technology Cloud Enablers Cloud
1) Self-service
+
2) Pay-per-use
3) Dynamic scale up or down
=
Cloud Cloud
8
Fundamentals
© Hitachi Data Systems Corporation 2012. All Rights Reserved.

9. THE WAY TO THE INFORMATION CLOUD
SOPHISTICATED INSIGHT
FLUID CONTENT
DYNAMIC INFRASTRUCTURE
INFRASTRUCTURE CONTENT INFORMATION
CLOUD CLOUD CLOUD
SINGLE VIRTUALIZATION PLATFORM
 Infrastructure virtualization  Dynamic access with data  Information analytics
lifecycle management
 Rapid, on-demand  Data repurposing and
provisioning and  Data independence from replication
deployment applications and media  Information self-
direction
 Converged solutions  Unencumbered
index, search and discover
9 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

10. HITACHI CLOUD AND CONVERGED
DATA CENTER VISION
Key Transformation Pay-per-use
Processes Infrastructure Cloud
Self-serve
Cost Reduction and Agility
Automate
Enabled by
Hitachi Converged
Data Center Solutions
Virtualize Quicker
deployment, automation and
Consolidate scalability to help organizations
adopt cloud at their own pace
and see predictable results with
faster time to value
Data Center Evolution
10 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

11. STRATEGY
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12. HITACHI DATA SYSTEMS STRATEGY
THE PATH TO THE INFORMATION CLOUD
INFORMATION
CENTER
DATA CENTER
Information virtualization
Content virtualization • Seamless access to all information
• Seamless access to all data • Integrate information across
Infrastructure virtualization multiple applications for deeper
and content
• Seamless access to all resources insight
• Index, search and discover
• Unify server, storage and network content anytime, anywhere
silos
Infrastructure foundation:
 High reliability and availability
 Rapid provisioning and deployment
 Flexible response to dynamic workloads
 Tightly integrated management
 Converged solution stacks
12 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

13. FLEXIBLE CLOUD OFFERINGS AND
PACKAGING
CLOUD AT YOUR OWN PACE
HDS CLOUD STACK
 HDS services (optional)
‒ Fully managed private cloud
‒ Pay-per-use model
HDS Services
‒ Augments staff
 Service delivery platform (optional)
‒ Self-service
Service Delivery Platform
‒ Billing and metering
‒ Reporting
 Cloud solution packages
‒ Bundled solution for quick Solution Existing
deployment
Packages Infrastructure
‒ Leverage existing technology for
investment protection
13 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

14. THE HITACHI ADVANTAGE – THE FORMULA
High-performance thin provisioning for optimal VM workload and density
 Integrates directly to the VMFS clustered file system
 Dynamically tiers a single VMFS volume to ensure VMs are in the
right place at the right time
 Externalizes 100+ storage-virtualized devices
Hardware Thin Active-active Symmetric,
Provisioned VMDKs Internal Switch Matrix
VMFS
vStorage API for
Array Integration
Dynamic Tiering
Hitachi Dynamic Provisioning
Dynamic
Provisioning
Hitachi Dynamic Tiering
14 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

15. PREDICTABLE, REPEATABLE, RELIABLE
 Know what to expect
‒ Validated end-to-end interoperability
of compute, storage and network
 Have repeatable outcomes
‒ Ranging from reference architecture
to fully packaged solution packages
 Ensure reliable availability
‒ Virtual machine high availability and
live migration
‒ Sophisticated blade failover
‒ Symmetric active-active storage
CONFIDENCE controllers for even workload
distribution
‒ Integrated management
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16. EXCEPTIONAL PERFORMANCE
 High-density
computing and
throughput
‒ High number of VMs
per blade
‒ Largest blade IO in DO MORE
class
 High storage bandwidth and IO concurrency
‒ Symmetric active-active controllers
 Prioritized storage utilization with wide striping technology
‒ Efficient performance with optimum data location through intelligent
tiering
‒ Eliminate hot spots
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17. FAST TIME TO VALUE
 Quick solution deployment
‒ Single vendor for ordering and
guides
‒ Services for planning and
implementation
 Simple and easy
‒ Quicker, simpler deployment from
a single source
‒ Services for planning and
implementation
‒ Intelligent automation of complex
tasks
DO IT NOW  Ready for growth
‒ Scalable architecture
17 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

18. FLEXIBILITY
AT YOUR PACE
 Cloud at your own pace
‒ Implement now, build it over time and combine different solutions
‒ Extend solutions to current IT infrastructure
‒ Optimize solutions for various levels of convergence and needs
18 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

19. BUILDING AN INFRASTRUCTURE CLOUD
ADOPT AT YOUR OWN PACE IT Services Blended
into a Unified
Framework
and Designs
Future Architectures
Systems Maturity
Management
Curve
Integration
Orderable SKU
with Validated
Bundles
BOM and
Deployment
Integration
Guides
Legacy
Level of
Cloud
Reference Hardware Management Services Delivery
Architecture Integration Integration Integration
HDS Converged Converged Solution Hyper-V Cloud Private Cloud
Examples Platform for VDI for Exchange Fast Track Services
19 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

20. CLOUD
OFFERINGS
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21. CLOUD SERVICES – FILE TIERING
BUSINESS OVERVIEW
Business problems Solutions
 Slowing performance
 Management complexity and  Inactive NAS data
cost archiving
 User-maintained data
 IT sprawl – increasing capital
and utility costs  Data manageability
 Strain on resources
 New business requirements
21 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

22. CLOUD SERVICES – FILE TIERING
HITACHI SOLUTIONS
Cloud Services Architecture File Tiering
ONSITE REMOTE
ONSITE REMOTE
SHAREPOI SHAREPOI
NAS NAS
NT NT
Backups
PRIMARY NAS
CLOUD ON-RAMPS
FILE TIERING, FILE
"ONSITE SHAREPOINT and
SERVING, SHAREPOINT
"REMOTEARCHIVING
SHAREPOINT"
under "Cloud Services
Architecture" MAN,be broken
LAN, can't WAN
as they currently are.
"SHAREPOINT" is a product
name and can't be broken or
CLOUD OBJECT STORE
hyphenated.
HITACHI CONTENT PLATFORM
HITACHI HITACHI HITACHI
ADAPTABLE ADAPTABLE ADAPTABLE
MODULAR MODULAR MODULAR Cloud
STORAGE STORAGE STORAGE
22 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

23. CLOUD SERVICES – FILE TIERING
HITACHI VALUE
Value proposition Key differentiators
 Improve performance and  Flexibility to scale quickly
scalability  Continuum of availability
 Improve backup and restore options
times  Hitachi-managed infrastructure
 Reduce risk of growing at your  Cloud-management portal –
own pace model file-tiering converged platform
(compute, network, storage
 Enable cloud while protecting and archiving)
existing investments - Speed of deployment
- Holistic management
 Reduce complexity and
- Unique OPEX model
improve manageability
 Delivered as CAPEX or OPEX
23 23 © Hitachi Data Systems Corporation 2012. AllAll Rights Reserved.
© Hitachi Data Systems Corporation 2012. Rights Reserved.

24. CLOUD SERVICES – SHAREPOINT ARCHIVING
BUSINESS OVERVIEW
Business problems Solutions
 Slowing performance  SharePoint data archiving
 Management complexity and  Seamless user data access
cost
 Efficient SharePoint storage
 IT sprawl – increasing capital
and utility costs
 Strain on resources
 New business requirements
24 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

25. MICROSOFT SHAREPOINT
HITACHI DATA SYSTEMS TECHNOLOGIES
HDS Products PLATFORM FEATURES
Virtual  Scalable to 247PB
 Hardware Storage  Virtualize storage
- Hitachi Virtual Storage Corrected product name Platform  Thin provisioning and
wide striping
Platform
 Space reclamation
- Hitachi Adaptable Modular Corrected product name  Automated tiering
Storage
Adaptable  Scalable to 944TB
- Hitachi NAS Modular  Thin provisioning and
Corrected VIRTUAL ADAPTABLE
product name Storage wide striping
Platform, powered by STORAGE MODULAR
BlueArc®  Space reclamation
PLATFORM STORAGE
 Symmetric
- Hitachi Content Platform active-active controller
NAS  Scalable up to 16PB
 Software
Platform  Intelligent file tiering
Corrected product name  Multilayered data
- Hitachi Data Protection
protection
Suite, powered by
 Thin provisioning
CommVault®
Content  Archive platform
- Hitachi Application Corrected productNAS
HITACHI name
Platform  Scalable to 40PB
Protector
 WORM storage
- Hitachi Data Discovery for Corrected product name
CONTENT  Authenticated data
Microsoft® SharePoint® PLATFORM  Compliance policies
25 25 © Hitachi Data Systems Corporation 2012. AllAll Rights Reserved.
© Hitachi Data Systems Corporation 2012. Rights Reserved.

26. MICROSOFT SHAREPOINT
HITACHI DATA SYSTEMS SOLUTIONS
Process Accounting HR Engineering Marketing
 Documents are created and
SharePoint
stored within SharePoint
Users
 HDD-MS relocates the
documents from SharePoint
SQL server to Hitachi storage
(HCP or HNAS) manually or
automatically based on
policies
 Documents are replaced with
Server Database
SharePoint SQL
a small stub in SharePoint
 Versioning is supported Data
 Retention and compliance
Discovery for
Server Database
rules are set
SharePoint SQL
Results Microsoft
 Decreases TCO of SharePoint SharePoint
as fewer SQL
Servers, licenses, Windows
OS and hardware are required
 Improves efficiency by NAS Platform Content Platform
automating data archiving and
management processes
Storage
 Mitigates compliance and
litigation risks by taking action
on data based on policies
26 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

27. CLOUD SERVICES– SHAREPOINT ARCHIVING
HITACHI DATA SYSTEMS VALUE
Value Proposition Key Differentiators
 Improve performance and  Flexibility to scale quickly
scalability of SharePoint  Continuum of availability
 Improve backup/restore times options
 An all Hitachi infrastructure
 Decrease SQL capacity costs
 Cloud Management Portal -
 Enables cloud while SharePoint Archiving
protecting existing converged platform
investments (compute, network, storage
&archiving)
 Reduce complexity and
 speed of deployment
improve manageability
 enable holistic management
 Delivered as CAPEX or  Offers unique OPEX Model
OPEX
27 27 © Hitachi Data Systems Corporation 2012. All Rights Reserved.
© Hitachi Data Systems Corporation 2012. All Rights Reserved.

28. CLOUD SERVICES– FILE SERVING
BUSINESS OVERVIEW
Business Problems Solutions
 Slowing Performance
 Complexity and cost of  Efficient data access
extensive scaling and  Cost effective information
concurrency store
 IT Sprawl: increasing capital  Secured user data
and utility cost
 Strain on resources
 Proliferation of new data types
result in unplanned storage
28 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

29. CLOUD SERVICES – FILE SERVING
HITACHI DATA SYSTEMS SOLUTIONS
Cloud Services Architecture File Serving
Consumer 1 Consumer 2 Consumer 3
ONSITE REMOTE
ONSITE REMOTE
SHAREPOI SHAREPOI
NAS NAS
NT NT FILE FILE FILE
SHARE SHARE SHARE
CLOUD ON-RAMPS
FILE TIERING, FILE
SERVING, SHAREPOINT
ARCHIVING
LAN, MAN, W
AN
CLOUD OBJECT STORE
HITACHI CONTENT PLATFORM
HITACHI HITACHI HITACHI
ADAPTABLE ADAPTABLE ADAPTABLE
MODULAR MODULAR MODULAR
STORAGE STORAGE STORAGE
Cloud
29 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

30. CLOUD SERVICES – FILE SERVING
HITACHI DATA SYSTEMS VALUE
Value proposition Key differentiators
 Centralized, simplified management  Stores information to get maximum
efficiency
 Reduces cost of new environment  Bottomless, backup-free file serving
and ongoing operating costs to distributed consumers
 Reduces cost and complexity by  Continuum of availability options
eliminating management or backup  An all-HDS infrastructure
at edge  Cloud management portal – file
serving converged platform
 Minimizes risk with compliance and
(compute, network, storage, archivin
retention
g, versioning and backup- free)
 Supports chargeback and on-  speed of deployment
demand capacity requests  enables holistic management
 Offers unique OPEX Model
 Increased flexibility with business
continuity
30 30 © Hitachi Data Systems Corporation 2012. 2012. All Rights Reserved.
© Hitachi Data Systems Corporation All Rights Reserved.

31. CLOUD MANAGEMENT PORTAL
SINGLE POINT OF VISIBILITY AND SELF-SERVICE
 Provides
‒ Self-service Business
• Tenant and namespace allocation or IT
Consumer
• Configuration of on-ramps
‒ Reporting
• Query and chargeback reports
• Bill and payment information My Status
 Benefits Active Messages pending
‒ Simplified management of cloud
environment for IT My Account My Services
‒ Customizable for service New payment Add services
providers and telcos delivering Abc def g h ijk
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cloud services
31 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

32. HITACHI CLOUD SERVICES
 Private cloud located at
Your Data Center
customer site
 Remotely managed by HDS
 Offered as pay-per-use Private Cloud
 Private cloud services FILE ARCHIVE
‒ Private file tiering UPDATE
PRIMARY FILE
‒ File serving NEW
SHAREPOINT
‒ Microsoft SharePoint archiving NEW
32 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

33. INTELLIGENT CLOUD SERVICES
LAYER INFRASTRUCTURE, CONTENT AND INFORMATION SOLUTIONS
INFRASTRUCTURE CLOUD CONTENT CLOUD INFORMATIONCLOUD
WAN
File Tiering File Serving SharePoint Archiving
33 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

34. HITACHI DATA SYSTEMS
TRUSTED BY THE GLOBAL BUSINESS COMMUNITY
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35. SUMMARY
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36. HITACHI DATA SYSTEMS:
CLOUD SOLUTIONS AND BENEFITS
 “Just-in-time” consumption
Save OPEX, CAPEX  Reduce management overhead
 Save on hardware and licensing fees
 Consolidate more, improving efficiency
Maximize utilization  Free up primary systems
 Align information to IT based on value
 Grow or shrink capacity on demand
Gain agility  Speed time to value and time to market
 Proceed at your own pace
Protect investments  Increase return on assets by extending useful life
 Enable multiple (QoS) tiers
Achieve SLAs  Achieve non disruptive upgrades
 Improve uptime
36 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

37. 37 © Hitachi Data Systems Corporation 2012. All Rights Reserved.