This document provides information about Harrington Design Company, a branding and design firm located in Jacksonville, Florida. It discusses the company's mission to help clients realize their potential through design. It highlights some of Harrington Design's capabilities and services such as brand development, identity design, marketing materials, web design, and public relations. It introduces the team members and provides examples of work for clients in various industries. The document aims to illustrate how Harrington Design uses design thinking and strategy to unite, transform, and inspire its clients.

1. building brands people love
Design Can.
harrington design company

2. “Allow myself to introduce…myself.”
— Austin Powers

3. Got a sec?
If you’re short on time, don’t worry. You’re just like most of our
clients — look for a complete listing of our capabilities on Page 9.
But I’m inviting you to get to know us a little bit better.
Bringing first-class design to the First Coast, our mission is to
harness design’s possibilities for organizations who truly want to
discover their hidden potential. Of course, you probably won’t hear
us saying it that way all too often. But we think it. A lot. Since 2001,
it has been our unique privilege to demonstrate to companies like
yours just how much design can do for business. Our very reason
for being is to put the tools of design to work on behalf of a specific,
pragmatic purpose: to help our clients differentiate, compete and
win.
In the following pages, you’ll become acquainted with our
methodology and the people responsible for it. A review of some
past projects and our client list will also give you a pretty good
picture of our capabilities.
Let’s have a conversation about where you are and where you want
to be. Together, we’ll explore the question:
What can design do for you?
Jeffrey Harrington, AIGA
President and Design Director
Harrington Design Company

4. Design can
unify
A clearly-defined brand plan, a
precise creative strategy or even
a carefully-nuanced positioning
statement helps consolidate focus
and resources. A consistent tone
and aesthetic ensures all impressions
and interactions work to build one
singular brand and garner the same
piece of mind share.

5. Design can
transform
A new logo, an updated web site, a
new name or tagline — all may be the
visible outcomes of a design project.
But transformation need not stop at
the visual. Even a slight shift in how
you’re perceiving your company and
your targets can invigorate the entire
enterprise and help spearhead a new
corporate destiny.

6. Design can
motivate
From external targets such as
prospects, current clients and
investors to internal targets like
employees, the right messaging
strategy executed to the letter
(visuals, type and copy) works to
create a unique emotional set of
expectations. The bolder the promise
and the more faithfully it’s kept, the
stronger the brand.

7. Design can
inspire
In addition to providing
compelling imagery and concepts,
often the design process itself
becomes the catalyst to new
efficiencies, new initiatives, new
markets and new revenues. Our
clients inspire us to do our best
work. Our aim with our work is to
return that noble favor.

8. what we do
brand development
brand discovery | strategic positioning | market research | name & tag generation
corporate identity
logos | stationery | kit folder | brand standards
marketing materials
print ads | annual reports | brochures | sales materials | presentations | invitations & announcements
web & interactive
web sites | content management | intranets | ecommerce | search engine marketing | enewsletters
public relations
annual plans | press releases | event planning | media training
advertising *
radio & television advertising | media planning & buying
*services provided through our strategic partners

9. how we do it
Via extensive Q&A, strategic analysis and competitive benchmarking,
discover including both client-provided inspiration, as well as our own, we collaborate
to achieve a set of business objectives and communications criteria.
Equipped with an approved strategy and your project parameters, the
design creative explorations can begin with all energies directed in their proper
direction. From a field of rough sketches or computer comps, the client
selects one to three for further development.
Typically, a consensus builds around one of the executions and only a few
revisions are required to ensure the process hasn’t deviated from your
refine strategic marching orders. When appropriate, we may suggest research
or user testing to bolster the success of a campaign or roll out.
Here, we execute to your specifications with an emphasis on both quality of
produce workmanship and timeliness of delivery. Rigorous testing, especially on the
web side, ensures functionality meets the user experience we’ve designed.
Brand building represents an organic, evolving process; its success
evaluate presumes a commitment to continuous improvement. We continually
ask: what’s working, what could have been better, what have we learned,
what’s next?

10. our team
Jeffrey brings 10 years of experience
as a designer and strategic branding
consultant. His client roster includes
Fortune 500 companies, professional
services, healthcare, travel and
tourism and non-profit organizations.
His previous experience includes
five years as Art Director for St.
John and Partners. His expertise
is in strategic brand development,
identity development, collateral
materials and brand-enhancing Web
sites. Jeffrey currently serves as
Advisory Board of the Jacksonville
Chapter of the American Institute of
Graphic Arts. His work is recognized
by the AIGA, How Magazine, the
Southeast Regional Addys and
mostly important, his clients.
jeffrey harrington He graduated with a BA in Graphic
Design from Flagler College.
design director

11. our team
Chris’s career started as an intern
with Harrington Design Company and
soon his talent for impressing clients
with graphic prowess made him
indispensable. Chris’s wide range of
interests include photography, music,
art and illustration. Together these
interests combine and allow Chris to
take a client’s corporate needs and
create unique branding pieces. In
2003, Chris graduated from Florida
Community College of Jacksonville,
where he received an Excellence
Award Recipient of the FCCJ Graphic
Design Program.
chris salvador
graphic designer

12. where we work
our view
our digs

13. et cetera
selected client history references
Florence Haridan
1. American Institute of Architects
Business Coach
2. Citi Cards Gathering
3. Downtown Jacksonville (Downtown Vision, Inc) 904 612-3934
florenceharidan@gathernow.com
4. Duval Ford
5. eMusic.com Dr. Charles Travis
6. Engle Homes President
Logos University
7. Florida Department of Environmental Protection
8159 Arlington Expressway, Suite 29
8. Jacksonville Urban League Jacksonville, Florida 32211
9. Harris, Guidi, Rudolph, Dunlap & Rosner 904 745-3311
drt@logos.edu
10. Landstar Trucking
11. New England Health Imaging Mark Middlebrook
12. Predator Cues Vice-President
The Middlebrook Company
13. Rink Design Partnership
1200 Riverplace Blvd.
14. Riverside Fine Arts Series Suite 902
15. Salvation Army Jacksonville, Florida 32207
904 393-9020
16. SaniGLAZE International
17. Southwest Occasions
Christopher Heacox
18. TLC Total Lawn Care Executive Director
19. University of North Florida Riverside Fine Arts Association
1100 Stockton Street
20. WellFlorida Council
Jacksonville, Florida 32204
904 389-6222
chris@riversidefinearts.org
Leana Gallagher
Managing Partner
affiliations The Ribault Club
904 556-6235
leana@theribaultclub.com
1. AIGA member since 1995, Advisory Board
2. University Club, Young Executive Board Bob Hawkinson
Owner
3. FCCJ, Advisory Board TLC Total Lawn Care
6655 Blanding Blvd
Jacksonville, Florida 32244
904 771-8889
Bob@TLCTotalLawnCare.com

14. lean on us
Put your faith in our experience. Investing
in our track record pays dividends.
Before we take on a client, we consider a few things:
what we 1. Opportunities to do our best work
look for 2. Clients who understand the value of our work
and respect the need for a well-managed
design process
3. An openness and willingness to transcend
the ordinary
Now that you know what we expect, here’s what you can expect from us:
why 1. The highest caliber of work
choose 2. The passion and professionalism of the best and
us? brightest in the industry
3. Choices and recommendations that are
consistent with both your stated objectives and
our philosophy of how to help brands grow
4. A commitment to your success that includes
leveraging our relationships to your advantage
5. The unwavering dedication of an ally who works
to support your competitive edge

15. unify
creative samples
harrington design company

16. portfolio samples
World Golf Village Hall of Fame

17. portfolio samples
TLC Total Lawn Care ad

18. portfolio samples
Rink Design Partnership Inc. proposed web design

19. portfolio samples
Riverside Fine Arts Web site

20. portfolio samples
Ritz Chamber Players ads

21. portfolio samples
Predator Cues web site

22. portfolio samples
MarketThreads.com identity

23. portfolio samples
Manifest Equity website

24. portfolio samples
Longleaf Mitigation

25. portfolio samples
The Law Office of Jason Porter Identity

26. portfolio samples
Gathering Web site

27. portfolio samples
My Engle Homes

28. portfolio samples
Citi Group - mulitmedia presentation

29. portfolio samples
Capital One Dossier

30. portfolio samples
IT SIOS
IE M
A I A J A C K S O N V I L L E P R E S E N T S EFF
BY
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A T 9 T H & M A I N
BEAUXARTSBALL.ORG
Beaux Arts Ball invite

31. portfolio samples
Amelia Nature brochure

32. portfolio samples
AIGA Martini Poster