Join this live discussion on Feb 15th at 12 p.m. ET to discuss the differences between product and project management. You can register at: http://bit.ly/10zdWnP. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand. Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area. Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach. Feel free to download this for your reference. I look forward to seeing you at this webcast. Regards, Hector Del Castillo http:/linkd.in/hdelcastillo

1. Differences Between Project and
Product Management
Introduction
Despite the similar names, there are big differences between product management and project
management. The confusion between the two roles is common and potentially harmful to
organizations who do not acknowledge the distinction. This is often the case for companies that
develop web-based and technology products.
A common challenge is that the two roles often appear to be at odds with each other. A product
manager may want to add a lot of features to meet customer needs, but the project manager may
want to limit the scope so that the project is delivered on time and under budget. Often traditional
definitions mischaracterize the project manager as singularly focused on getting a specific product
release finished on time and under budget without any concern as to whether it meets the needs of
the market or customers.
A comparison of the Product Management Body of Knowledge (ProdBOK) and the PMBOK will be
presented. We will discuss the similarities and major differences in the two roles and how they work
together within companies that consistently transform product innovation to profit.
1. Both roles guide key _______ 4. Product Managers maximize
and _____________. ______ and ______.
2. Both roles impact _______ and 5. Both roles collaborate to deliver
______. ________ and ______.
3. Project Managers minimize ____
and ______.
Connect with me for information about AIPMM membership or training courses in your area.
Let me know how I can help you accelerate your career, connect with others, or create and
implement a product and innovation strategy and process successfully to grow your technology-
based business using a sustainable approach.
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director
Association of International Product Marketing and Management (AIPMM)
Contact: hmdelcastillo@aipmm.com Connect: linkd.in/hectordelcastillo
Follow: @hmdelcastillo Browse: www.aipmm.com
© 2013, AIPMM, All Rights Reserved.

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Join AIPMM
With members in 65 countries, AIPMM is the world’s
largest association focused on connecting product team
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opportunities and tools to boost your productivity.
Become an AIPMM member: http://bit.ly/JoinAIPMM.
Certified Innovation Leader (CIL®) Prep Course Creating Value Through Collaboration (16 PDUs)
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This course arms you with the knowledge and skills This course is designed by Lee Lambert of the Lambert
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This course teaches project managers what to expect from
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This course is designed for experienced project managers,
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Mar 5-6, 2013, Teqcorner, McLean, VA Mar 7-8, 2013, Teqcorner, McLean, VA
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© 2013, AIPMM, All Rights Reserved.