This document discusses the growth of emerging technologies like software as a service (SaaS), social media, business intelligence and analytics. It notes that starting in 2014, enterprise software markets will undergo major disruptions and growth opportunities. The document also discusses how companies want to adopt emerging technologies like cloud services and mobile apps. However, transitioning to these technologies depends on reducing investments in traditional systems of record. The document advocates that organizations need to be "reborn digital" by overhauling strategies with digital technologies like mobility, big data and the internet of things. It presents HCL's approach to digital systems integration as a journey to help traditional organizations transform into digital enterprises.