An attempt to explain why we are so excited about linked data. Linked data can to so much for us in terms of data and information integration across heterogeneous applications or in an inter company data exchange scenario. This presentation attempts to explain, how linked data could be used to share data and solve meta- and master data issues in supply network scenarios. We all know the problem of keeping track of even the most simple information as for instance locations, contact persons or in more advanced cases item lists, item numbers or information on the range of products that are being offered by a supplier. This kind of information is currently being published on html based websites. What if we were to publish this information in rdf and thus would afford our business partners to automatically consume and recycle it. Wouldn't this automatically solve all of our master data issues? We believe that using the linked data paradigm to integrate and share information within or across companies is the way to go for the future. Linked data has repeatedly demonstrated that it is robust, efficient and effective. This is why we now have 50 billion triples already linked out there on the semantic web. It really works and it is very affordable and easy to use! No need to implement expensive EAI or EDI solutions to automate communication with a new business partner....just ask him to put his data on the web...exchange security certificates and start linking and sharing realtime information! Hope you have fun doing it. If you have any questions..we do provide integrated enterprise solutions and support for publishing and consuming linked data and we will be happy to help!