1. Premiere night
g
A proposal by Buzz Communication
08/03/2010

2. Brief
Background:
o "How to train a dragon" is an upcoming computer-animated film by
Dreamworks
o Ovaltine is the sponsor for the launch of the movie in Vietnam
Objective:
o To launch the film impressively to the press
o To have a fun experience for Ovaltine users to enjoy
Participants:
o Ovaltine consumers, teenagers from 7-15 years old & parents
o The press & their kids
Venue & time:
o Megastar Hùng Vương, 22/04/2010 ?

3. “How to train your dragon”
The film is set in a mythical world of Vikings and
dragons. The story centers around a viking teenager
named Hiccup, who lives on the island of Berk, where
fighting dragons is a way of life.
f f f
The teen’s smart and offbeat sense of humor is
d s ed
disliked by his tribe and its chief, Hiccup’s father,
s be a d s c e , ccup s a e ,
Stoick the Vast. However, when Hiccup is included in
Dragon Training with the other viking teens, he sees
his chance to prove he has what it takes to be a
fighter.
g
After he entangles a dragon with a bolas-shooting
cannon, Hiccup releases and ends up befriending the
dragon,
dragon who he dubs with the name Toothless This
name, Toothless.
relationship flips his world upside down as he strives
to convince his tribe that they don't need to be
dragon-slayers.

4. Ovaltine communication message
Ovaltine helps kids to be smarter

5. The concept
The concept of the launch is the dragon training day.
In order to start training the dragon, kids will be provided
Ovaltine drinks & material to make the shield & sword by
themselves.
There will be 4 challenges for kids, the first 10 kids who win all
the 4 challlenges will be honored as Viking warriors & received a
special gift from Ovaltine.

6. Entrance
The entrance will be decorated as the scenery of the Viking island

7. Venue
But when passing the gate, guests will enter the dragon training
ground.

8. Key character mockup
There also be mockup of key characters of the Vikings & the
dragons around the venue for participants to take pictures.

9. Decoration - stage
The stage is part of the training ground, with LED screen showing
the trailer, interview & best clips from the movie

10. Event flow
Registration Be the Train the Ceremony Watch the
• Guests Viking dragon • To launch the movie
checkin warrior challenges movie
• To honor the
• Get Ovaltine • 4 challenges
10 Viking
drink on touch
warrior
• Make the screen LCD
winners (of the
sword & shield TV
challenge
g
• 1 fi l
final
challenge
played with
Wii on the
stage

11. PG & PB
PGs, MC in costumes like characters in movie. They work at
registration, Ovaltine booth & at the challenge corners.

12. Prepare to be a viking warrior
An Ovaltine booth will be setup to offer Ovaltine drink & provide
material to make their own shield, sword (actually pre-produced, they
just assemble it)

13. Train the dragon mechanic
Kids will go through the 4 challenges on touch screen TV
The final challenge will be played on the big screen on stage
(TBC)
Each time player win a challenge, he will get a Ovaltine pin,
those who win all the challenges will be honored by given a
Viking hat & the first 10 winners will received a special gift from
Ovaltine on stage later
Ovaltine
gift set

14. Train the dragon challenges
Dragons and vikings sound match
Night fury's feeding time Deadly Naddler's zone Hideous Zippleback's
attack double trouble

15. F&B
Beside Ovaltine, guests will be served finger food, some of them
decorated like a hat of the Viking.

16. Agenda
Time Duration Act Performer
18:00 0:45 Welcome guest ‐ guest registration Receptionist
Train‐the‐dragon challenges PG & PB
18:45 0:05 Viking warrior dance Dancers
18:50 0:03 Introduction MC
18:53 0:05 Welcome speech Megastar rep.
18:58
18 58 0:02 Movie trailer
M i t il
Ovaltine brand
0:05
19:00 Sponsor's speech rep.
Ovaltine brand
0:05
0 05
19:05 Awarding the 10 Viking warriors rep.
0:05
19:10 End & proceed to showing room MC

17. Budget
Estimated budget: around 20,000 VND

18. Thank you