As the Australian telecomm industry gears up for the introduction and implementation of the NBN, another revolution is taking place. Mobile broadband is seeing phenomenal growth with more and more Australians preferring to go wireless in pursuit of internet on the go. And with the introduction of smart phones such as the iPhone, uptake is likely to grow even further. 4G technology is the next evolutionary step in the pursuit of ultra high speed wireless internet. Trials have begun for the deployment of this technology -both LTE and WiMAX- across the globe. Hanno Blankenstein, CEO Pocketweb Ltd talks about capitalising on mobile platform technologies. Extending business models to mobile platforms. The significance of mobile location based services in an increasingly growing mobile market.

1. The next mobile
experience
Hanno Blankenstein, CEO Pocketweb
4G Summit, Sydney
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2. Overview
 What does 4G mean for devices ?
 What does 4G mean for services ?
 What does 4G mean for the end user ?
 What does 4G mean for businesses and the industry players ?
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3. Pocketweb – Platform for location based social media
Location Data
2009
WiFi
Winner
Winner
WiFi GPS Cell Tower
Private Context Business Context
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4. Form Factors
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5. Services
Business
Pro-
ductivity
Retail Location Financial
Services
and
Social
Health
Enter-
and
tainment
Safety
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6. Today the web is becoming mobile with many emerging
compelling cloud based services
Carbon
Tracking
Info Layers
Shopping
Gaming
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7. Combining social and shopping - Grouponing
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8. Combining social and movements - Semantic web
applications
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9. Combining Photos and social location - Photosynth
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10. Combining Videos and social location - Videosynth
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11. Combining social and mobile locations - Location based
facebook
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The Next Web

12. Business Productivity Vision
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13. Real Estate Vision
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14. Summary
 4G will put the last nail into the ‘voice phone’ business coffin -
new form factors optimised for data, not voice
 4G will enable richer cloud hosted services on mobile devices
– Stability, Latency early
– Capacity and Speed later
 Weaving together social, location and media will create new
realities for consumers…
 …and open up many new business opportunities for brick and
mortar businesses as well as fixed/web propositions
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15. Thank you
Please contact us at
contact@pocketweb.com.au