Presentation on Consumeration in the Workplace (BYO) including devices, aplications. Given by me on an Seminar december 2010

1. CONSUMERATION in the WORKPLACE >>
Facilitating gen Y and IT 2.0 by the Business IT department
December 2010
Henk Bethlehem
Operations Manager IM Benelux
Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. January2010. © 2010 Atos Origin
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2. BYO...
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3. Cost Mobile hardware 2008
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4. With as final result:
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5. Smart Mobility
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6. Demand for Mobility
» Today users demand mobility and choice -
the type and size of device, where they
work, when they work...
» Technology is more advanced at home than
in the workplace – home is where real
… Apple sold 3
innovation starts…. million iPads
» New devices with different form factors like worldwide in the
the iPad are entering the (consumer)
market.. first 80 days after
launch…
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7. Mobile form factors lead the way
Mobile devices play a growing role in the market >>
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8. Benefits of mobile devices
» Increase end user productivity
» Access real-time information
» Handling more work in less time than before
» Higher accuracy
» Lower process costs
» Faster decision making
» Higher employee satisfaction
Mobile devices are a part of every organization >>
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9. A traditional enterprise mobility solution
One Device, secure, manageable
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10. What your end users want:
Manufacturer OS Devices
Any Device >>
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11. Its all about...
» Text (Arial 18 plain black)
The foot text is aligned to the right (Arial 18 plain black)
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12. Nothing is as personal as a mobile phone
» Atos Origin NL employees have a
personal budget to pick and choose
their own mobile phone
» Payments to supplier are
communicated to the salary
administration to let employees profit
from tax benefit and settle budget
» Device is owned by the employee
» Controlled access to corporate
messaging environment
» Limited support, reducing costs
BRING YOUR OWN >>
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13. Results 2009/2010
2009 2010
1600 units 1600 units
other other
Symbian 6% Symbian 0%
30% 39%
iOS iOS
17% 22%
WM 6
WM 6 19%
Android
46% 20%
Android
1%
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14. Price range 2010 (1600 units bought)
Euro
> 450 0-150
32% 22%
150-300
16%
300-450
30%
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15. What must we think about to enable
diversity?
» What makes a corporate workplace?
» What do we need to manage/control?
» How can we control/ trust „unmanaged‟ devices?
» How can we embrace change?
» How does it influence HR (legal, benefits, data, privacy) policies?
» How can the IT department be „cool‟ & not the enemy?
ALLOWING DIVERSITY >>
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16. Observations
» Consumerization is the most significant trend affecting IT departments in the
coming years
» Organizations provide workers with a workplace environment technologically
less developed than their workplace at home
» Standardization is the weapon of choice for organizations struggling to
accommodate change & control costs
» Corporate boundaries are fading
» New generation (GenY) of workforce demands a new way of work
CONSUMERIZATION >>
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17. Workplace Diversity - Old & New
Managed Diversity 1.0 Enabled Diversity 2.0
Location Office, home Anywhere!
Device - Desktop / laptop / thin - Desktop / laptop / 2nd
client / tablet / mobile client Gen tablet / thin client /
- Fixed models virtual client /
smartphone / netbook
- Any Model
Operating System Windows XP, Vista or 7 - Any: Win7, MacOS,
OpenSource, iPhoneOS,
Android, Google Chrome,
Symbian…
Business Applications SAP, Microsoft, Oracle MS, Adobe, Apple, Google,
OpenOffice, Opensource,
Freeware….
EMBRASSING DIVERSITY >>
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18. Solving long standing problems with
Virtualisation
Fixed dependencies between layers
continue to:
» Increase Complexity
» Limit flexibility
» Add risk to transformation
» Increase costs
What‟s Changed?
» Breaking ties using technologies
- Desktop virtualization
- Application virtualisation
- User „persona‟ virtualisation
» All increases agility, flexibility and
choice
INDEPENDANCE >>
Breaking the links
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19. What topics that must be tackled?
Business/user
» HR, tax, hire/fire, legal, insurance, privacy, productivity
» Choice opt in / opt out (how to support GenX users?)
» User responsibility – direct payment/communiction to order/support
» Preferential pricing from partners/vendors?
» Employee satisfaction wellbeing (no commute, flexible and rewarded, but now always on…)
IT related
» Security – saying „no‟ by default is not acceptable – new approach needed – “this is going to
happen – what do you need to do to secure it?” Correct risk profiling of solutions.
» Focus on securing the Data and applications more than the Device
» Hardware support & breakfix, software compliance, performance
» Self service support
» Integration, coexistence, audit
BRING YOUR OWN >>
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20. When we stop managing devices…
» Manage the core network: Advanced network access control (Network Access
Protection (NAP) )
»
Newsflash for all BYO haters:
New ways to distribute applications (Application Virtualization/ App-stores) or
distributing an entire corporate workplace (VDI)
If your users have admin rights
» New ways to access the corporate network (e.g. outlook anywhere or all Webbased?)
» on their laptops, then you're
Securing the data (Centralizing corporate data/Encryption) and applications based
policy (SSL VPN)
already doing BYO (POC),
» Maintaining QoS for business process…
» Changing consumers patternslike it oravailable at home so work is abused
(bandwidth is not!
less)
NEW CHALLENGES >>
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21. The future of corporate infrastructure
This will depend on the type of organisation but in general these trends will be
common:
» Shrink the corporate network to the edge of the DC and use (secure) internet
instead of WAN
» Employees can then connect over standard internet connections from anywhere,
either browser based (e.g. SAP) or client apps that can be enabled over HTTPS
(e.g. Outlook, Lync)
» Need to consider how to render apps to multiple devices with acceptable user
experience e.g. completing timesheet or expenses on a smartphone with limited
screen real estate
» Unified comms – presence, Instant messaging, VOIP, video conference etc greatly
improve the remote comms experience so remote working is more
effective/productive
INDUSTRY MOBILITY PUSH>>
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22. A new approach to enterprise security
Security layer 2
“secured data”
 Consumerization forces us to
rethink our approach on security
Security layer 1  If we don‟t own the device how are
“settings
management” we going to control access, secure
our data and manage settings?
Security layer 0  Do we need to?
“secured
connection”
 What do we really need to secure?
 How do we combine an open and
collaborative solution with the
enterprise‟s security policies?
Core Network
(services)  Building a new layered security
model for your enterprise
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23. What if BYO is a step too far?
What is Prosumerism? The middle ground between Enterprise & Consumer:
“how the very different IT and mobility needs of the consumer and enterprise are all now
melding into a common set of requirements, driven by the rise of smartphones and
downloadable applications that consumers, prosumers and enterprises are consuming in
equal numbers.”
Example 1: Blackberry – The Enterprise device that became prosumer and now
consumer…
Example 2: iPhone – A consumer device that is now being used extensively by
business
» More choice within a managed/controlled framework
» Option to use device for personal & work use (with guidelines)
» More responsibility for user
» Range of devices of choice limited to agreed makes/models.
» Is it a short term fix for GenX, who maybe don‟t want BYO…
PROSUMERISATION - a step towards - CONSUMERISATION
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24. BYO – Which Users or Organizations
Benefit?
» What do you do with contractor access today? Give them an expensive laptop,
mobile etc?
» Fixed staff may not get benefits – production, lines, call centres, task based.
» Point of Sale, Critical devices with specific tasks will probably not be in scope
» How do you measure the benefits?
One Size never fit all… Today it doesn’t have to!
>>
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25. BYO – Applications & Tooling…
Bring your own social network tools? (e.g. LinkedIN, Plaxo, Facebook )
Bring you own knowledge community? (e.g. LinkedIN, ..)
Bring your own email platform? (Google Gmail, Microsoft Live)
Bring your own collaboration tools? ( e.g. MSN, Google Talk, LinkedIN, Twitter)
Bring your own data store in the cloud?
BYO Applications and Tooling has same challenges + integration
BYO GOES BEYOND DEVICES >>
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26. The realistic approach to a new way of
work
» Implementation starts with inspired groups
» Extend functionality based on what is wanted, not what can be done
» Management must show vision
» Step by step approach to changing the way you work
» Do not oversell the dream, embrace what can be your reality!
NEW REALITIES >>
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27. Key Questions
» How can consumer BYO schemes benefit my
organisation?
» How can my business take advantage of „state
of the art‟ devices and form factors, like the Atos Origin can help you
iPad?
find the answers. It delivers
» Why SHOULDN’T we be using them already? a platform that will enable
diversity in your workplace
environment and allow you
to take advantage of new
ways of working…
…the Adaptive Workplace
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28. Using enterprise applications
Mail, SAP, OCS it can all be supported
with applications running natively on
your iPad, Android or other web
enabled device.
Need more?
Citrix technology enables us to deliver
virtually any application to your device,
whilst the application is running in a
datacenter. So yes you can use a
Windows based application on your
iPad.
Or….
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29. Access the enterprise workplace!
A secure and rich enterprise client
on any device?
Virtual Desktop make it possible to
eliminate the hardware platform as
a factor, making it possible to
access your enterprise workplace,
from anywhere, from any device.
Even on your iPad….. Without
data stored on the device!
Virtual Desktop delivers enterprise workplace >>
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30. What could be your next steps
Finding out more
The
We are keen for you to experiment:
» Spend the day at our Executive Briefing Centers,
Adaptive
to understand our vision for the workplace and Workplace
experience the Adaptive Workplace live. is the
way ahead….
» Discuss your business requirements with an
Adaptive Workplace expert and find out more how
it can help your organisation.
» Get a first taste with a “try-before-you-buy” test of
our range of online services for your own company.
…Challenge
We are ready to go: US
with what
» We will handle all transformation and on-going
service management. challenges
An end-user focused, flexible workplace that will YOU.
meet the demands of your business, with a
commercial model that fits your needs.
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31. Summary
» New (mobile) devices make their way into
the enterprise. The Adaptive Workplace
can actively support these to create
business benefits
» Bring Your Own will be the concept of
choice to enable end users to choose the
device they like to work with, increasing
end user statisfaction.
» A layered device management model will
help to balance end user support and
corporate security policies.
» We have a vision of what the 2014
workplace looks like and a roadmap to
get you there…
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32. Questions?
Contacts:
Internal ICT Atos Origin:
Henk Bethlehem
henk.bethlehem@atosorigin.com
Adaptive Workplace client offerings:
Simon van den Doel
simon.vandendoel@atosorigin.com
Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. January2010. © 2010 Atos Origin
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