1. Photography Applications
Hayley Roberts
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2. Advertising and Promotional Photography
Advertising photography can be used on billboards, newspapers, magazines or web pages.
They can be made quite simple and eye catching or they can even make them quite
extraordinary and use different post-production techniques to show a different view to their
way of advertising. Advertising photography is used to raise awareness of a product and the
advertising agencies are the people who mainly use the photographs.
Promotional photography is similar to advertising photography but they don‟t use the images
to directly promote the product in the image. They usually use them to raise the profile of the
product.
An example I found of an advertising photographer is Tim Wallace. He is a commercial
photographer as well as being a car photographer. He has photographed well-known car
companies, such as, Ashton Martin, Land Rover, Jaguar and Mercedes. He is highly
regarded in the advertising and commercial industry. He also won a recent award which was
the “International Commercial Advertising Photographer of the Year”.
When a photographer is taking advertising photographs, they use artificial light rather than
natural light because it lights up the product more and sharpens the image up and by using
artificial light, it gives the photographer more control of how much light they will need to make
the photographs look their best. The top and bottom image I selected are both advertising
photographs and they have easily used artificial light to capture the sharpness in the ice and
the silver parts in the car and this stands out to the people looking at the images and gives
the images that extra bit of detail. Depending on what is being photographed, the lenses
used are different for different adverts. For the 7-UP advert, they will have used either a
macro or wide lense. This is so they can get really close up to the product and fit everything
in nicely. The lense type used in the top image would have also been a wide lense so they
can fir the car in the image and also get a small proportion of the background in it without
letting too much background overfill the image. The images will have been taken in a studio
and in a controlled environment so the photographer can position where the product goes
and how they will capture the image and so they can adjust the image. There will have been
a large amount of post production done to the images to make them look their best and make
the images eye catching and “perfect” for their buyers and it just makes it more appealing to
them. The post-production team will sharpen up the image, make the colours stronger and in
the top image they will have darkened the image and brought out the colours and shadows
they will have wanted. For the promotional photography they will use the same techniques
and lenses used so that the people or product in the image are looking more appealing and
attractive to their buyers and the environment will be very controlled so the photographer has
control of what they want the outcome to be like and so they get that outcome.

3. There has been a large amount
of post-production done to this
image. They will have taken the
image of the pint glass in a
studio, probably propped onto a
table or box and then the post
production team will have
layered up the background in
stages to create the effect in the
pint glass and the background.
They will have also used the
same pint glass and copied it a
couple of times to create the
atmosphere of being in a pub
with the extra glasses. They
might have also put water
already into the pint glass so
they have the distortion effect
of the clouds in the glass when
they place the other image over
the top.
It’s made so that the advertiser
is also giving a visual insight of
that good feeling that Guinness
lets off by manipulating the
image to a fascinating and
exciting image for the buyer to
look at.
The light will be artificial light used so they the right
amount of light on the object and so they can have
control of the light so it doesn’t turn out overexposed of
underexposed.
The lens used for this image
would have been a wide lens
because it gets everything in the
picture the photographer wants
in . If a long lens was used then
the photographer would have to
stand at a distance to fit
everything in and if a macro lens
was used it would only get a
proportion of the image in.
This type of photography is completely different
to something like photojournalism but is similar
to fashion photography.
The environment is very
controlled for this image as they
will have placed the glass where
they want it to be and have
complete control of how they
want the product looking and
how they want to take the
image.

4. Fashion Photography
Fashion photography is mainly seen in fashion magazines, such as, VOGUE or
ELLE. They can also be featured on web pages. Fashion photography is posing
models to wear different and unique clothing or sometimes just everyday outfits
and these are placed in fashion magazines, mainly for people who are middle
class/higher-class that enjoy flicking through magazines with more images than
articles. The models can also be used to advertise different fashion brands by
wearing their clothes or jewellery and this helps them gain more buyers when
they see the clothes being advertised.
An example of a different fashion photographer who works differently to how other
fashion photographers work is Jonathan Leder. For his fashion photographs, he
uses natural lighting and hardly any artificial lighting and he doesn‟t retouch his
images which leaves his images completely natural. He is the founder of Jacques
Magazine and is also the Creative Director of the magazine. His clients have
included Italian ELLE, Urban Outfitters, Adidas and many more.
Normally when doing fashion photography, the photographers do the complete
opposite to how Jonathan Leder works.
Depending on what the shoot is representing, most fashion photography is took in
a studio but sometimes they can be taken outside using various props for the
shoot. Even though they can be taken outside at times, it is still a very controlled
environment and the photographer decides what the models will wear and how
they will wear it and they will also choose where and how the images will be
taken. This then gives a better outcome for the photographer. The lighting used is
mainly artificial light because it brings out shadows and different features on the
model and will give an even amount of light on the pictures as there might not be
enough natural light to fulfil the photographers needs. The lens used for some
fashion shots will be mainly a wide lens just like the images on the side, they have
all been taken with a wide lens to get the full models in and as they don‟t need to
shoot the images from a distance. Fashion photographers also do a lot of post
production to the images to give the images “perfection”. They remove wrinkles,
spots, little imperfections which makes us who we are and makes the models skin
smoother and makes certain features stand out and this gives the readers
something to look up to and gives them something that they can work towards so
they can look like they do.

5. The models usually wear
designer brands to advertise the
designers clothes, shoes or
accessories and usually wear
clothes which are unique to
make a statement with the
clothes they’re wearing.
This image will have been taken
in a studio and a simple
background has been used so
that the shadow stands out in
the background and also lets the
model stand out as she is
wearing bright colours and she
is against a grey background so
the colours contrast.
This image will have had a lot of
post production done to it to get
rid of the models imperfections
and to make her skin smoother
with no wrinkles or lines in her
skin. It will have also been used
to bring out the brighter colours
in the image and to darken the
shadow so it stands out more
and then brighten the light in
the image.
This image will be used in a
fashion magazine which is
mainly aimed at middle to
higher class.
The photographers control how
they want the image and how
the model is positioned and
how she is dressed and where
the image is taken.
Fashion photography is similar to fine art
photography but is different to medical
photography.
There will have been a lot of
artificial light used in this image
so that they can create the
shadow on the back and to bring
out different features and makes
the model stand out.

6. Photojournalism
Photojournalism is photography used to tell news stories and are photos which document
events at the times that they are taking place. They are unbiased images and are understood
culturally too. They are powerful and can be impacting pictures to the person looking at the
image. They can be used in magazines, they can be put onto websites, books and can be for
individual clients as wedding photography is classed as photojournalism. Photojournalism is
a range of different categories including war, sport, travel, weddings and paparazzi
photography.
An example of a photojournalist is wedding photographer Joe Buissink. He started being a
wedding photographer because he was drawn to the honest emotions displayed and he has
also photographed celebrities weddings, such as, Keyshia Cole, Christina Aguilera and many
more.
Photojournalism photographs are took mainly using natural light. This is because war images
will have been took how they have been without it being set up because they are took there
and then. But for wedding photography, sometimes they may use artificial light when taking
some portraiture images because it helps the images become more well lit and balances out
the light for the photos. For the top and bottom image, they will have both been took using
natural light and the middle image will have also used natural light for that image but if it was
more of a studio type image it will have been took using artificial light. For wedding photos,
sometimes they can be took in a controlled environment when it comes to the group shots
because the photographer will want them in certain positions for the shots, where as when
the photographer is going round taking the pictures of the guests unexpectedly, they will be
taken in an observational environment because the photographer isn‟t wanting certain poses
done and they are being taken as they are. The middle image will have been in a controlled
environment because the photographer will have wanted the bridesmaids doing that pose
and so it won‟t have been took how it was seen. Most photojournalism will have been
captured using a wide lens, but for some paparazzi shoots, they may use longer lenses
because they may not be allowed near the celebrities so to get a good image they will use a
longer lens. All the images on the right will have been taken with a wide lens as they are not
too far away from the subject and can fit everything in by using a wide lens. Some
photojournalism shoots will sometimes use post production. For example, paparazzi shoots
and wedding photographs may have been altered using post production so they can get that
good quality image and make the image look it‟s best. For war time images they won‟t use
post production because they won‟t want to change the image because they are took how
they are seen so it would defeat the whole idea editing them after they have been took. The
top and bottom image will have not had post production done to them and will be completely
natural, where as the middle image may have had some post production done to it because it
then gives the clients a better image to have.

7. There will have been no post production done
to the image as it keeps the image looking
natural .
The image will have been taken with a wide
lens as the photographer is near to the action
and won’t need to use a long lens.
Photojournalism
is similar to
documentary
photography but
is different from
illustration
photography.
It will have been
took in an
observational
environment
because the
photographer will
have come across
this happening
and then took the
image and it
hasn’t been set
up for the
photographers
satisfaction.
This image will have been took using natural
light as the photographer will not have had
time to set up lights and as it’s a natural
picture it would look more artificial using
artificial lights.
This is a general shooting an assassin and it
has a powerful aspect to the image as it is
showing the last moments of someone's life.

8. Portraiture
Portraiture photography involves taking pictures of a person or a group of people mainly up
close so that they capture their facial features and facial expressions and that they are made
predominant. The background and bodies of the models can be used in the images but the
main focus should be kept on their faces and their facial expressions. They are mainly for
individual clients but they can be seen and used in magazines, books and galleries.
Ian Phillips-McLaren is a portraiture photographer who did his first album cover for „Wet Wet
Wet‟ and did portraits for Vidal Sassoon and these were then published in American Vogue.
He is also a 3 time nominee and a recipient of a „Honourable Mention in the International
Color Awards‟. His career has become successful and is shooting portraits of artists,
celebrities and real people. Some of his clients have included MTV, Nokia, Topshop,
Littlewoods and Kodak.
Portraiture photographers mainly use wide lenses or sometimes they may use macro lenses
to get close up to the detail in the models face. This is because they are not far away form
the models so they don‟t need to use long lenses to capture their models. There is a lot of
post production after the images have been taken. This is because they remove
imperfections from the models and make them thinner and more attractive and this gives the
readers something to look up to and the photographers then feel their photographs are
perfect as they look perfect to them. For portraits, the photographers use artificial light mainly
and even when doing shoots outside they also use artificial light as well as the natural light to
brighten the images up and brighten the models up too and this gives a good balance of light
and shadow for their images. The environment is very controlled when taking portraits
because the photographer decides what pose the model does and how they want the image
to look. For the images on the right, they have all been took so that the main focal point of
the images are their faces. The top one is posed so she is looking to her left and not straight
on at the camera, the second image has her hair covering part of her face which makes us
look at that part of the image first and she also has a headband in which helps us focus at
that part of the image. The final image is set so she is posed pushing her head forward so it
stands out from the rest of the image and her body. These have all been edited afterwards so
that the images have an off colour to them and the images have been toned down and made
softer so that the colours are not too harsh on the audiences eyes. The top two images have
been taken in a studio and had a background with just a plain colour on it so the attention is
not took of the models and the bottom image has been taken outside but still has a darker
background to the model so the attention is still on her. The lighting is very dark but still lights
up the right parts of the models so that they are standing out and have all been taken using
artificial lights. They have all had a wide lens used to take the images because the models
are close to the photographers.

9. The environment for this image
will have been controlled. This is
so the photographer has control
on how the model stands, how she
is looking at the camera and how
they want the image to turn out at
the end.
The image will have been taken
in a studio and the
photographer will have had a
simple, plain background so that
the model stands out against
the background and makes her
the focal point of the image.
The photographer will have also changed the
image to black and white to make it a softer
image to go with the softness of the model.
This image has been took with a
wide lens as they are getting
quite close to the model so a
long lens wouldn’t be necessary.
The image has had a lot of
post production done to
it. The photographer has
brought out the darker
shadows in the image,
softened the models skin,
removed wrinkles in the
skin and discarded her
imperfections. They might
have also added in extra
hair to make it thicker and
brought out her best
features.
The photographer will
have used artificial
light, especially with
less natural light being
let in in a studio. This
is so the right light is
on the model and
helps the shadows
stand out on the
model.

10. High Street Photography
High street photography is now becoming very hard to do now as people are
buying their own digital cameras and can take images themselves and with high
charges, home studios are now becoming more popular to independent
photographers. They take photos of portraiture which include family portraits, pet
portraits or baby portraits. They also focus on doing wedding photography for
clients. They can be featured in books, magazines but they are mainly taken for
individual clients.
Orange Street Photography is a studio in Essex and the photographer (Glen
Arnold) focuses on portraiture and wedding photography as well as doing party
shoots, promotional shoots and product shoots.
For high street photography, they are based in studios which means they use
simple and plain backgrounds so that the models in the image stand out, just like
the images on the right. For high street shoots, the portraiture shoots are more
relaxed and less serious than portraiture photography because these shoots are
manly for individual clients so there isn‟t as much as a restriction as what can and
can‟t be done. The photographer still works in a controlled environment as they
provide what props will be used and how the images will be taken but it‟s only to a
certain limit because the photographer has to meet the clients needs and capture
what they want to see not just what the photographer wants to see. As the shoots
are taken in a studio, only artificial light is used. This is so that the right amount of
light is used to create perfect shadows and make the pictures bright and bring out
the colours more. The photographer can change the tone and the colouring of the
images and change them to monochrome so that they match the tone of the
image and this is done in post production. The bright coloured images may be
changed in post production to bring out the brightness in the images and this
makes the colours stronger and bolder to the eyes of the clients. This type of
photography is similar to portraiture photography but high street photography is
not as serious and as controlling. The lens used for high street photography will
be a wide lens because the photographer is close enough to the subject so they
wouldn‟t need a long lens. This type of photography is different from something
like documentary photography or photojournalism because it‟s not as natural as
these types of photography are.

11. The lens used for this shoot will have been a
wide lens because the photographer will be
close enough to the model without using a
long lens as there is no restriction to how
close they can get to the subject.
The
environment is
still quite
controlling but
it’s not as
serious as
portraiture
photography
and the
photographer
is meeting the
clients needs
so they have to
accept their
needs and then
control how
they will take
the images for
the shoot.
The background will have been a plain
background so that the model and her dogs
stand out from the background and this helps
the image when it’s been transferred to
monochrome as the background may have
been distracting.
The image will
have had post
production done
to it afterwards
to smoothen the
image and make
the image look
it’s best. The
photographer
may have got rid
of the woman's
imperfections
and smoothened
out the dogs fur.
The photograph was taken in a studio so this
means that artificial light was used to balance
out the right amount of light and because
natural light wouldn’t have been available in
the studio.
This image has been converted to black and
white as the client may have wanted the
image like this or the photographer may have
thought it worked better in monochrome
because the image may not have contained
bright colours.

12. Architecture
Architecture photography is capturing the pleasing and extraordinary aspects of a
building or something of a similar structure. Some artists like to capture an
element of art in their images like the top image shows. Architecture photography
can display repetitive patterns in them and display the elegance and beauty of
some buildings and the photographers pay close attention to the details shown in
the buildings. The images can be put in books, magazines, leaflets, on billboards
and can be for individual clients.
Simon Kennedy is an architectural photographer based in London who has been
exhibited and published widely and his clients have included The BBC, Jansen
Magazine, Building Design, BD, Tank Magazine and Hopkins Architects.
Architecture photography can be taken with a wide lens and sometimes if the
photographer is focusing on details on the buildings they will sometimes use a
macro lens. Sometimes the photographers need special lenses for architecture
photography but they don‟t need a long lens to shoot the images because they
will be near to the subject which means they won‟t need to use a long lens and to
get all of the building in, a wide lens would be more suitable for this. The
photographers use natural light for the images because the buildings are outside
so it‟s easier for the photographer to use the natural light and then if they need
the image to be a bit brighter, they can brighten it up in the post production. If the
images are being taken of the inside of a building, they might use (to a certain
extent) artificial light so that they can get the right balance of light and shadows
for their images. The environment is observational as the photographer will see
the building and take the image from where they are. They could more to different
angles or in a different position to take the picture but they can‟t physically control
the building/structure they are taking a photograph of. Some architectural
photographers will use post production after they have took the images but not all
of them do because it then makes the image more natural. The photographers
might convert the images to monochrome and some of the photographers will
bring out the colour more to brighten the colours in the image and then if the
image is for advertising purposes they may do a bit more post production to the
image but they don‟t do much to them.

13. The lens used to
take this image will
have been a wide
lens so that the
buildings could all
fit into the camera
and they will have
been standing
reasonably close
so they wouldn’t
need to use a long
lens.
Architecture
photography is
similar to advertising
and promotional
photography but is
different from high
street photography.
The environment will have been observational
but the photographer will have positioned
themselves so that they can get the buildings
they want in the image and get the right image
for the photographer but they couldn’t physically
control the buildings for their image.
This image will
have had a small
amount of post
production to it by
brightening the sky
and they might of
softened the sea
so that the
reflections from
the light stand out
more against the
water.
The image will have been taken only using the
available natural light and if the image was
quite dark as it’s taken at night time, they will
have brightened it during post production to
make it a higher definition and more
appealing to the people looking at the image.

14. Medical Photography
Medical photography is when a set of professional medical photographers take a
set of photographs of different conditions and procedures. They record the clinical
appearance of a condition. Their work can be displayed in books, articles,
accompany scientific and medical reports, journals, published electronically and
can be used in research papers. The photographs which are taken have the same
confidentiality as any medical record and are only seen by the staff who are
working on the clients case and is strictly confidential.
There is a set of photographers for The Mid Yorkshire Hospitals, who are, Mike
Wigglesworth is the Chief Clinical Photographer, Alexander Buchanan is the
Senior Clinical Photographer, Jenna Greenwood is the Clinical Photographer and
Scarlet Hindle is the Clinical Photographer too. The photographs are used for
numerous reasons within the medical sector and can help other patients as well
as themselves.
For medical photography, natural light isn‟t commonly used but the cameras
which are used do have flash and this can be used when taking some images
because the operating lights will provide enough light for the images and there
won‟t be enough natural light for images to be taken in the operating theatre.
Macro lenses will have been used and wide lenses as they will need to get really
close to certain parts of the body for detailed images and using a long lens
wouldn‟t capture the right image for them. The environment will be observational
as the photographer won‟t have control of what they will be taking images of so
they will have to work with what they have and then move to a reasonable
position so they can take the images to the photographers and clients needs.
There will be no post production done to the photographs as the purpose for the
images are that they provide photographic evidence to conditions and procedures
and by editing the images after they have been took will not act as a reliable
source for any book or scientific/medical report.
For medical photography, they have to use special equipment and techniques for
difficult situations that they come across. This can include endoscopy (for looking
at internal organs), thermal imaging, photography outside the visible spectrum,
time-lapse cinematography and macrography. Medical photography is similar to
photojournalism but is different from portraiture photography.

15. There will have
been no post
production done
to this image as
it is taken
naturally and
will be kept
natural as It's
for records and
not personal
use.
The lens used for this image is a wide lens because it fits
everything in that’s needed and a macro lens wouldn’t be
needed for this particular case as the main focus is the
procedure.
The environment is observational as the
photographer is going into a theatre and taking
images of what’s going on and isn’t making the
people pose or look un-natural.
Medical
photography is
similar to
photojournalism
but it’s different
from
portraiture.
The lighting used in this image will have been the operating lights and
flash may have been used just to brighten up the area which is being
photographed.

16. Illustration
Illustration photographs are photographs which help influence how the reader is feeling. They
are used alongside a newspaper article or magazine article to help visualise the information
for the reader and provide more information for the reader. They can be used in books,
magazines, newspapers, websites or leaflets. Illustration photography can be step to step
images which help guide the audience through something visually. They can be used in
educational textbooks to convey the information for the readers as well.
The top image is a psychology textbook and the images which are used within the textbook
are there to visualise the information for the readers. The second image is a book which is
about birds and the image on the front shows the birds of the Island of Bute and this gives
the reader a visual insight of the birds. The bottom image is of a step to step image for a
certain way of using eye shadow. This helps readers who would find it easier to visually see
how to do it rather than read on how to do it, it makes it a lot easier. Depending on what the
picture is and what it‟s representing, the lens that the photographer will vary. For example the
middle image will have been taken with a longer lens because the birds will be quite a
distance from the photographer and by using a long lens, the photographer can get a
detailed but close up image which they wouldn‟t have got by using a wide lens. For the
bottom image, the camera used will have been a wide lens or macro lens because the
photographer is close to the subject and wouldn‟t have needed a longer lens to take these
images. The environment varies as well depending on what the photographer is taking an
image off. For the bottom image, the environment will be controlled and the photographer will
be able to adjust certain positions to get the right images for the photographer. But for the
middle image, the environment will have been observational. The photographer will have
known what they were needing to take a picture of but they wouldn‟t of been able to pose the
birds and they wouldn't have been able to adjust anything in the image because they will
have been a fair distance away from the birds. For some of the images, artificial light will
have been used. For example, the top image will have been took using artificial light to get
the models lit up right. Where as the middle image will have been took using natural light
because the subject will be far away and because the image isn‟t took in a studio or indoors
the photographer will use natural light to take the image. There may have been some post
production done to the images but not a large amount will have been done. They will have
only used it to tidy up the images took and bring out the colours in the pictures and brighten
them up so they are looking their best and at a high quality. The photographer won‟t do much
to the image because they are made to look realistic and natural.

17. The photographer will
have been working in a
controlled environment as
they would have been
able to move the model
and position the model
where they needed him to
be to get the right image.
There will have been not
much post production at all
to these set of images and if
there was it will have been
only to brighten the image
up and tidy it up as the
images don’t need much
doing to them because it
makes them look more
natural.
The lighting used for
these images will have
been artificial because
they have been taken in
a studio with minimum
natural light.
These images are step to
step images which will
have been taken using a
wide lens as the
photographer is close to
the subject so a long lens
wouldn’t be needed.
Illustration
photography is similar
to photojournalism
but is different from
portraiture as they use
a lot of post
production
afterwards.
These images will have
been taken in a studio
with a plain, white
background because this
doesn’t become
distracting and keeps the
focus on the model.

18. Fine Art
Fine art photography is photography that is created for artistic reasons and isn‟t there to
record historical events like photojournalism does. There is a broad variation of what is
included within the fine art sector of photography, such as, wildlife, nudes and wildlife,
portraits, landscapes and seascapes and they can range from colour photography to
monochrome. They are mainly used in books and for individual clients but that‟s about it.
They could also be seen in magazines and in galleries. There is usually a metaphorical
meaning in the images and can express the emotions of how the photographer is feeling and
they should be expressed using fine art photography. Fine art is slightly different from other
types of photography and the photographer should consider themselves as artists. It is also a
very complex but sophisticated way of presenting pictures and the photographs represent an
interpretation of the model/subject.
Mona Kuhn is a fine art photographer who was born in Brazil in 1969 and she focuses on the
nude side of fine art and focuses on portrait photography. Her work is being held in
collections including Sir Elton John, Getty Museum, Musee de l'Elysee in Switzerland and
many more.
For fine art photography, depending on what the subject of the images are, the lighting
depends on this. If the images are of portraits and are took in a studio then artificial light will
be used and this is to balance out the right light in the images. Then if the images are of
landscapes or taken of seascapes, the light will be natural as there will be more access to
natural light outside than in a studio. The environment again depends on what the shoot is
about. If it‟s portraiture like the top and middle image, it will be a controlled environment as
the photographer is setting up the picture and how the models are posing. But if it‟s outside
or to do with wildlife, it‟s an observational environment because the photographer can‟t
control how the image will look, they can only move angles and positions to get an image
they want. The lens used to take the images also depend on the shoot. For the top and
middle image, the lens used will have been a wide lens because the photographer can get
close to the subject and wouldn‟t need a long lens. But for the bottom image, the
photographer will have needed a long lens so they can get really up close and maintain all
the detail of the insect and get a really good image. If the photographer used a wide lens, it
wouldn‟t of been able to get as close because the photographer may have been a distance
from the insect. Bu the other option is that the photographer may have got really close to the
insect and was brave enough to use a macro lens to get the amount of detail in the face of
the insect. Depending on the shoot again, post production varies. Some photos like the top
and middle image might have had a large amount of post production because they are
portraiture images and they have made her skin smoother and “perfect”. But the bottom
image might not have had as much post production done to it and may have only had the
colours brought out and might have sharpened some parts of the image up.

19. The environment for this image is observational.
This is because the photographer will have come
across the subject and have no control on how the
subject is positioned and stood so the
photographer has to work with this.
Fine art photography is similar to portraiture but is
different from advertising and promotional
photography.
For this image,
the
photographer
will have used
a long lens as
the subject will
have been a
distance away
from the
photographer
and to look like
they were
really close, a
long lens is
ideally used for
it.
The lighting used for this image is
natural light because it’s an image taken
outside and there is natural light
available so there is no need for
artificial light.
This image might not have had as much
post production done to it like some fine
art photographs. The photographer has
converted the image into monochrome
and sharpened up parts of the image but
not much has been done to it.

20. Documentary
Documentary photography is when photographers record chronicle and historical
events by capturing them on their cameras. Some people link documentary
photography to photojournalism, but photojournalism has a broader way of
capturing images and doesn‟t just focus on historical events as it includes sport
photography and travel photography. Documentary photographers usually work
on a longer term project and how the times have changed during this period of
time and this keeps a record for the photographer and for members of the public
of what is happening which the public can‟t see. Where as photojournalism
focuses on breaking news stories rather than focusing on doing a long term
project and this separates the two. Documentary photography is also used to spur
social changes and political changes too. Documentary photographs can be seen
in books, websites, magazines, billboards, articles, galleries and for research.
Jill Freedman is a New York documentary photographer who has award-winning
work and her work is included in the permanent collections of „The Museum of
Modern Art‟, „The International Centre of Photography‟ and many more. She is
well-known for her street and documentary work and has a collection of books
which she has published.
For documentary photography the images will mostly be taken with a wide lens
because the subject will be close to the photographer and there wouldn‟t be any
point using a long lens as it wouldn‟t fit the whole image in that is being seen. The
environment is an observational environment as the photographer is going around
and seeing the images and doesn‟t have control on posing any of the pictures as
models are not used and are mainly images of inanimate objects. The light which
is used will be natural light as the images aren‟t taken in a studio so there will be
no where for the photographer to set up artificial lights and it would make the
images less natural using artificial light. There won‟t be much post production
done to the images as this will keep them natural and then they wouldn‟t be
natural historical photos of events if they have been changed and edited to
something that isn‟t there. The photographer may change some of the images to
monochrome to create a deep and mysterious mood to the images and they may
change the brightness of the image and may tone them down so they are darker.

21. The photographer will have used a wide lense to take this
image, but it might have been took with a long lens
because the fence might have been a fair distance away
from the building and a long lens might have been needed.
There won’t
have been any
post production
done to the
image to keep it
natural looking
and not fake as
it’s for historical
use. The
photographer
might have
converted the
image into
monochrome to
have a chilling
mood and dark
mood to the
image.
The environment for this image will have
been observational as the photographer will
have come across this area and took the
image of how it is and not set anything up to
keep it natural.
Documentary
photography is
similar to
photojournalism
but it’s different
from advertising
or promotional
photography.
This image will
have been took
using natural
light as artificial
light wouldn’t
be needed and
as the
photographer is
on the move
constantly there
wouldn’t be any
need to set up
artificial light.