Predicting Present Futures - Navigating the Perfect Media Storm

Predicting The Present - Navigating the Perfect Media Storm

Predicting The Present
Navigating the Perfect Media Storm
Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
Monday, 18 June 12


Predicting
Futures
Monday, 18 June 12


Beware of ‘futurists’ who limit the future
"Everything that can be
invented has been "The wireless music box has no
invented." -- Charles H. Duell, imaginable commercial value. Who would
Commissioner, U.S. Office of pay for a message sent to nobody in
Patents, 1899 particular?" -- David Sarnoff's associates
about the dawn of radio in the 1920s
"I think there is a world market
for maybe five computers." --
"I have traveled the length and breadth of
Thomas Watson, chairman of IBM,
this country and talked with the best
1943
people, and I can assure you that data
processing is a fad that won't last out the
year." -- Editor of business books for
"We don't like their sound, and Prentice Hall, 1957
guitar music is on the way out." --
Decca Recording Co. rejecting the "640K ought to be enough for
Beatles, 1962 anybody." -- Bill Gates, 1981

Monday, 18 June 12

a taste of things to come - in this talk

Monday, 18 June 12


see the future by people watching

Source: What to Watch,
Screen Australia June 2012
Monday, 18 June 12


Which one are you?

Source: What to Watch,
Screen Australia June 2012

Monday, 18 June 12


The future found inside 1 billion voices

Predictive analytics, which involves using software
and computer algorithms to mine emails, social media
and other public websites to help make predictions
about the future.
This has already worked on Hollywood movies, Politicians
Elected, Stocks Prediction and much more

source BBC

Monday, 18 June 12


Futures always driven by ‘human’ need, Maslow’s Hierarchy?

Monday, 18 June 12


We often miss the future when we are living in it

"I don't know who
discovered water,
but it wasn't a fish."
Marshall McLuhan

source BBC

Monday, 18 June 12


About a
Speaker
Monday, 18 June 12


Content producer, developer, consultant, trainer
•95-04 UK, BBC Senior Development Producer - Social Interactive TV
•04-05 US, Interactive Social TV Producer
•05-10 LAMP Advanced Media Production @ AFTRS
•05- PersonalizeMedia Power 150 Media/Marketing Blog
•06- MUVEDesign (Multi Platform, Augmented Reality & Virtual Worlds Agency)
•10- StoryLabs (Oz, US, UK, Canada)
•11 - Exec Producer TV Multi Platform ABC

Monday, 18 June 12


Some of my
predictions from
2000 at Small
Screen Big Picture
of a world in 2009

Monday, 18 June 12


What audiences want11 years ago me presenting cross-media inside BBC

Monday, 18 June 12


Transmedia Odyssey
more Gary Hayes multi-platform
Strategic Navigators
TV cross media adaptations
US Social TV

UK Interactive Cross Media TV

Live web, radio, real world doco
Broadband TV

Monday, 18 June 12


Transmedia Odyssey
BBC Musical Nomad 1997 - Prod: Gary Hayes

Live email discussion 10+ Photographs
Live Daily Web with global users per day uploaded
Stories, over 40
days to BBC Online
via portable satellite
4-5 streaming
real audio
Daily News pieces per day
via World
Service Radio

2 Camera DV
Recordings for Capture for
BBC Radio 3 BBC2 Doco

Monday, 18 June 12


Transmedia Odyssey takes time! 14 years from prototype to service?!
it

2010 PS3 Home Social World

1996 BBC Social Virtual World

Monday, 18 June 12


Transmedia Odyssey
Gary’s Social Virtual World Builds
BigPond Telstra US Fortune 100s Melbourne/Cog/AFTRS etc:

ABC Island Deakin Arts Island Thursday’s Fictions

Monday, 18 June 12


Altered Media
Landscapes

Monday, 18 June 12

altered media geographies

Monday, 18 June 12

so much tech

Sesame Workshop and the Joan Ganz Cooney Center

Monday, 18 June 12


Monday, 18 June 12


The Four
Converging
Forces

Monday, 18 June 12

four key forces

Force 1 – Social Online
Ubiquitous social media, shared everywhere

Force 2 – On-Demand Connected TV
TV has become for many, video-on demand stories
vs appointment to view

Force 3 – Mobile
The personal portable portal. Our always on, private
windows to the world.

Force 4 – Transmedia & Multi Everything
Content is agnostic and expected to be available
across a users platform eco-system

Monday, 18 June 12


Social Revolution

Monday, 18 June 12


“There are three billion items posted to
Facebook every day and 200 million
tweets,” he says. “One of my favourite
figures is that right now, every day, there
are more words posted to Twitter than
were in the New York Times over the last
60 years.”

Monday, 18 June 12

my age old social media real time counter

Two simple things to draw from this:

1 - Online content is now becoming
as trusted if not more so than
traditional media

2 - the tsunami of community
created content is accelerating
faster than traditional media output
who are resorting to repetitive or
repackaged, unsurprising, irrelevant
content.

How is that working out?

TV - Sunday's New York Times
reports that during March compared
with this time last year Fox lost 20%
of its viewers, NBC 3%, CBS 8% and
ABC 21%.

Monday, 18 June 12

changing audiences

The One Percent Rule is now outdated - BBC Survey found that a
full 77 percent of people were now engaged online:
1. The model which has guided many people’s thinking in this area, the 1/9/90 rule, is outmoded. The
number of people participating online is significantly higher than 10%.
2. Participation is now the rule rather than the exception: 77% of the UK online population is
now active in some way.
3. This has been driven by the rise of ‘easy participation’: activities which may have once required great
effort but now are relatively easy, expected and every day. 60% of the UK online population now participates
in this way, from sharing photos to starting a discussion.

old world order
http://gigaom.com/europe/bbc-1-percent-rule/

Monday, 18 June 12


Time to talk backon their terms?
1990 - Viewer contributions to BBC 1 million per year
(snail mail, comments via newspaper, vhs etc: )

2000 - Viewer contribution, 1 million per day
(email, website comments, dv tapes, radio, uploads, iTV etc: )

2010 - 10 million per day
(as above + most discussion impressions outside BBC walled garden)

•ABC US MyGeneration
iPad Synch App Sep 2010

Monday, 18 June 12


Source: Sensis June 2012

Monday, 18 June 12

14-19 have same 350 friends online & off


Monday, 18 June 12

but it isn’t just FB & twitter
Crossing Jordan, Ofﬁce, Monk, Grey’s Anatomy, Heroes, One LIfe to Live

Nigel Blog Show: Crossing Jordon Schrute-Space Show: The Office Natalie's Blog
http://blog.nbc.com/nigelblog/ http://blog.nbc.com/DwightsBlog/ http://www.usanetwork.com/series/
monk/webexclusives/blogs/teeger34.html

The Nurse's Station Show: Grey's Anatomy Hiro's Blog Show: Heroes Jessica's Reflections Show: One Life To Live
http://www.seattlegracegossip.com/og/ http://blog.nbc.com/hiro_blog/ http://www.jessandtess.com/
Margenes-Blog/700000143

Monday, 18 June 12


On Demand
Revolution

Monday, 18 June 12

shift to online tv

http://gigaom.com/video/online-video-stats-tv-guide-burst-media/

Monday, 18 June 12

predicting futures by watching our own services

Monday, 18 June 12

massive shift to mobile viewing
2010
Now

iview across platforms!
2012
2010
3 screens
screen strategy

27%
8%
Tablet + Big
Mobile

12%
Mobile

14%
Screen

59%
80%
Web

Monday, 18 June 12

on-demand watching ubiquitous

Monday, 18 June 12

video embedded into apps - spurs more watching

Monday, 18 June 12

kids watching personalized video

ABC
Play
School
‘Art
Maker’
tablet

app

ABC
For
Kids
Downloads
429,893
Art
Maker
-‐
Australian

downloads
in
6
months
122,372

by
2014
over
half
the

popula3on
of
children
under

ﬁve
years
will
primarily

experience
interac3ve
and

online
content
through
a

mobile
or
tablet
device

more
views
of
play
school

through
iPad
Art
Maker
app

than
iview

Monday, 18 June 12


Mobile
(& Tablet)
Revolution

Monday, 18 June 12

predicting mobile recognition
Info at http://www.personalizemedia.com/augmented-worlds-video-part-1-recognition/

http://www.youtube.com/watch?v=dkYC1kBPR6o

Monday, 18 June 12


In five years, the gap between information
haves and have-nots will narrow considerably
due to advances in mobile technology. There
are 7 billion people inhabiting the world today.
In 2015 there will be 5.6 billion mobile devices
sold -- which means 80% of the current global
population would each have a mobile device.
IBM on the Digital Divide

Monday, 18 June 12

either side of me on ﬂight over

Monday, 18 June 12


Deloitte predicts that in 2012 almost five percent of tablets
sold will likely be to individuals or households that already
own a tablet, which equates to five million tablets16 worth
between $1.5 and $2 billion in revenue - this marks the most
rapid ‘multi-anything' market penetration in history.

It took several decades after introduction for more than five
percent of households to have more than one car, phone, radio
or TV. More recently, over ten years passed before five percent
of homes had more than one personal computer or cell
phone.

Monday, 18 June 12

power of mobile
Good Game app launch last month - in one year 500 reviews on the desktop site
in the ﬁrst week of the app launch in April there were over 31 000 reviews!

Monday, 18 June 12

social and TV - engaged now, married later
85% of TV watching in the US is with a connected device, mostly mobile or tablet.

Monday, 18 June 12

altered TV behaviours

2 screen play-along quizzes
social & connected tv
co-created entertainment
fan & celeb blogging
online only shows

parallel narrative

curated social media games
fan created shows
personalized services
Monday, 18 June 12

abc online audience altered

ABC iview - more views via
mobile devices than
desktop by end of the year

More engagement from mobile than desktop -
yesterday mobile broke 20% ABC online total
AND engagement is much longer on mobile - surpassing desktop early 2013

The largest demographic to
Australian online services is
50+ with 32% of trafﬁc

Monday, 18 June 12


Transmedia
(& alternate worlds)
Revolution

Monday, 18 June 12


People multi task multi medianatural evolution, not rocket science

1980s new media

distributed narrative

cross-platform
1990s
networked-media story

360 production
2000s
cross-media storytelling

multi-platform

transmedia

Monday, 18 June 12


Telling stories transmedia style

Monday, 18 June 12

transmedia is something like this

video
Monday, 18 June 12

the trans (cross) in transmedia

Monday, 18 June 12

arg’s exemplify transmedia

Monday, 18 June 12


A World Without Oil http://worldwithoutoil.org/

Monday, 18 June 12


Social Benefit Multi-Platformoriginal property, experiences for good

CONSPIRACY FOR GOOD
Result in 50 scholarships being
provided for young women in Africa
Five libraries will be stocked with more
than 10,000 donated books
Also Kids Company, Doctors of the
World, and READ International.
"We had a team of more than 130
experts working behind the scenes in
five countries across three continents
making sure that this was the best
entertainment experience possible and
to ensure the charity causes were the
true heroes of this immersive story."
Tim Kring Creator of Heroes

Monday, 18 June 12


Some recent well known ARGs

Salt - Day X http://bit.ly/cmimRi
Numbers - Chain Factor
Heroes
District 9
Push Nevada
Paranormal Activity
The Black Cloud - US Schools Foundation
Kyle XY
Spooks
Lonely Girl 15
Bioshock 2 - Something in the Sea
Nine Inch Nails - Year Zero
PS3 - Xi
PSTrixi
Malfus Corp

Monday, 18 June 12

powerful promotion
“Why So Serious” - 42 Entertainment

Monday, 18 June 12

example of collaborative storytelling
The Lost Ring

Monday, 18 June 12


Virtual Worlds are about Lifestyle
Aspirational, feelings, peers, family, friends, fun, entertainment, fantasy, love, death

Monday, 18 June 12

with and without 3d gamelike avatars

vs

Monday, 18 June 12


Inhabitants want to role play, simulate, experience

Monday, 18 June 12


A World of Social Virtual Worlds

Monday, 18 June 12


Many are SOCIAL spaces

Monday, 18 June 12

TV has new siblings

Monday, 18 June 12

changing audiences

What's more, the data, which
comes from a Nielsen survey
fielded in the fourth quarter of
last year, reveal 45 percent
of U.S. tablet owners use
their device and watch TV
at the same time on a daily
basis; 26 percent reported
doing so many times each
day.

Similarly, 41 percent of
smartphone users in the U.S.
reported tuning in and using
their device at the same time
on a daily basis.

http://broadcastengineering.com/news/tablet_owners_watch_tv_use_device_04062012/?
NL=BE-08&Issue=BE-08_20120406_BE-08_443&YM_RID=winter.chris@abc.net.au&YM_MID=1303767

Monday, 18 June 12


10 KEY MULTI PLATFORM TV CATEGORIES

SEMI INTEGRATED
1 Static Website Supporting TV
2 Extended & Bridged TV Narratives
3 Magazine or Utility TV Linked Mobile Apps
4 Editing & Mashup Services
5 Branded Casual Games
FULLY INTEGRATED
6 Participatory Entertainment
7 Social TV
8 Synchronised 2nd Screen Experiences
9 Collaborative Entertainment
10 Physical & Locative Services

Monday, 18 June 12


Continued experiments and more on the way - a decades old format with live twitter & now added real time voting.

Monday, 18 June 12


Affected
Media

Monday, 18 June 12


Why transmedia? mono media sectors suffering the fragmentation
some

Monday, 18 June 12


some

Jan 10 - Jan 11 Source Association of American Publishers
Physical sales Jan 11 $805mill - drop of 30%
eBook sales Jan 11 $70mill - increase of 115%

Monday, 18 June 12


some
We almost never watch television
shows when they are broadcast
anymore (with the very notable
exception of live sports)
We rarely watch shows with ads,
even on a DVR
We watch a lot of TV and movie
content, but always on demand
and almost never with ads (We're
now so used to watching shows via
Netflix or iTunes or HBO that ads
now seem like bizarre intrusions)
We get our news from the
Internet, article by article, clip by
clip. The only time we watch TV
news live is when there's a crisis or
huge event happening somewhere.
(You still can't beat TV for that, but
soon, news networks will also be
streamed).
We watch TV and movie content
on 4 different screens,
depending on which is
convenient (TV, laptops, phones,
iPad)

Read more: http://
www.businessinsider.com/tv-
business-
collapse-2012-6#ixzz1xgMmMs3L

Monday, 18 June 12

press as broad-band-caster

The
Guardian
is
ramping
up
its

long-‐form
content
strategy
as

it
prepares
to
expand
further

onto
connected
TVs.
The
publisher,
which
has

already
launched
a
beta
app

on
Google
TV
in
the
US,
is

aiming
to
make
a
major
play
in

the
living
room
by
the
end
of

the
year,
according
to

Guardian
News
&
Media

director
of
business

development
and
brand

extensions
Stephen
Folwell

Monday, 18 June 12


some

The percent of people worldwide
who watch TV at least once a
month dropped from 90% to 83%
over the past year.
The percentage of people who
watch video on a computer once a
month--84%--is now higher than
the percentage who watch TV.

Read more: http://
www.businessinsider.com/tv-
business-
collapse-2012-6#ixzz1xgNAd9ig

Monday, 18 June 12

service provider as 2nd screen default

zeebox

Monday, 18 June 12


The Redeﬁned
Broadcaster

Monday, 18 June 12

“You have to fish where the fish are”

“Anyone that is pitching a show right now that’s not thinking about how it’s going to
live across multiple platforms doesn’t have their eye on the audience.

Once I started to see that the audience was fragmenting to different platforms, it
became my job as a storyteller to figure out how to reach them…

You have to fish where the fish are.”

Tim Kring - talking about “Touch” (March 2012)

Monday, 18 June 12


THE ALTERED TV LANDSCAPE

SOCIAL and 2nd SCREEN MOBILE

Monday, 18 June 12

abc multi platform - getting there
A few examples of more personalized or community driven content
many more on the way...

video comp

Monday, 18 June 12

beyond supporting sites
A few examples of our recent TV supported online content

Monday, 18 June 12


It’s about being recognised, the ‘I am Here’ effect!
e.g.: GetGlue. 1 mill users March 2011

ht http://www.lostremote.com

Monday, 18 June 12

broadcaster as community

Social TV continues to
mature and become the
main web strategy for
major TV networks.
CBS.com has just
launched CBS Connect,
“a new social hub
connecting fans with each
other and CBS stars.” The
site will be a single
destination where they will
aggregate content from
Twitter and Facebook
across all of CBS’
programming. The new
platform is aimed to allow
fans of CBS shows to
connect even further with
the stars of the shows. It’s
no surprise that CBS is
taking their social TV
offerings to the next level.

http://www.lostremote.com/2012/05/07/exclusive-cbs-com-launches-social-tv-platform-cbs-connect/

Monday, 18 June 12

bringing the interface to the user

•ABC US MyGeneration iPad Synch App Sep 2010
Monday, 18 June 12


Interactive TV 1.0 to Interactive TV 2.0 / 3.0

Monday, 18 June 12


ABC evolving 2nd Screen Storytelling and Social TV - ABC Companion

Please note this is a
working prototype.
The ﬁnal service may
or may not look and
work like these
featured screen grabs

Monday, 18 June 12


ABC evolving 2nd Screen Storytelling and Social TV - ABC Companion

Please note this is a working
prototype. The ﬁnal service may or
may not look and work like these
featured screen grabs

Monday, 18 June 12


SOCIAL & 2nd SCREEN TV
Facebook started out with a college
demographic – today, the fastest growing
user base is people over 60.”

HBO Connect is a Social TV platform
for fans of HBO programmes

Ten US broadcast groups have formed a partnership
with Social TV start-up ConnecTV. The broadcasting
groups cover 76 million households and more than 200
stations, such as ABC, CBS and Fox.

A number of Hollywood studios have also developed
second screen-enabled Blu-ray titles, which come with
extra content that is viewed on the second screen.

“I think all the traditional players will remain winners for quite some time to come,
it's their game to lose really. This is a big challenging space, and I think success
will come from the companies who best understand what consumers actually want
to do with their time and how they enjoy watching TV.”

Monday, 18 June 12

social TV explosion

http://blog.trendrr.com/2012/05/21/social-tv-ecosystem-2011-2012-infographic/

Monday, 18 June 12

a new behaviour


Monday, 18 June 12

coming up a million comments during a show!

Social TV is getting bigger by the
minute — 518K comments during
the Season 11 Premiere is nearly
six times more than American
Idol’s previous best.
Opportunities for TV shows and
networks to measure and identify their
engaged fan-base, connect directly to
them and eventually connect their
advertisers to them is irresistible at
this point.
Reality TV is one of the big three
juggernauts of Social TV (along with
events and sports) and personalities
tend to drive the brands on social
media.

http://www.forbes.com/sites/michaelhumphrey/2012/01/19/american-idol-breaks-social-tv-record-destroys-x-factor-infographic/

Monday, 18 June 12

social more than back channel

http://themediablog.typepad.com/the-media-blog/2012/04/social-tv-top-10.html

Monday, 18 June 12

we have to be careful though

Monday, 18 June 12


New Hybrid
Media Forms

Monday, 18 June 12

creating loyalty

Monday, 18 June 12

opportunity to reach out

video

Fourth Wall is proud to bring you three episodes of the groundbreaking transmedia series DIRTY WORK. DIRTY WORK
is a gritty and immersive storytelling experience, delivered through Fourth Wall Studios’ RIDES platform. Each installment
of the series is told through your computer and smartphone, a combination of video, audio, text and images – putting you,
the viewer, in the center of the insanity.
See it only at RIDES.TV
http://www.wired.com/underwire/2012/05/interactive-dirty-work-fourth-wall/

Monday, 18 June 12

2nd screen innovation is all about sharing

video http://www.tvtak.com/

Monday, 18 June 12

social more than back channel

French comedy Bref, which is
the second most talked-about
new TV show worldwide
according to The Wit’s data.

In 11 countries tracked by
The WIT, two thirds of the
top-liked shows on
Facebook “bring fun” (i.e.
comedy).

The top 10 social shows for 2011 were
1. “American Idol” (Fox)
Only 15% of new shows have
2. “Glee” (Fox) an official Twitter account,
3. “Dancing With The Stars” (ABC) although this varies widely:
4. “The X Factor” (Fox) 2% in Germany, but 85% in
5. “South Park” (Comedy Central) Mexico.
6. “Two and A Half Men” (CBS)
7. “Family Guy” (Fox)
8. “Jersey Shore” (MTV) 29% of new shows have an official Facebook page
9. “NCIS” (CBS)
10. “The Big Bang Theory” (CBS)
the wit
http://blog.mipworld.com/2012/04/liveblog-the-wit-unveils-top-tv-shows-in-social-media/

Monday, 18 June 12

the power of casual game around TV shows
We’re about to become only the second network ever to reach 10 million fans of
its Facebook page. Our Pawn Stars game on Facebook has
tallied more than a quarter-billion game plays and still
averages 200,000 unique visitors per day and 1.1 million per
month. Our Top Shot Facebook game launched recently and already is
averaging 100,000 daily uniques and nearly 600,000 per month.
Evan Silverman SVP, Digital Media at A+E Networks

The Facebook app will offer a brief
survey to determine if you’re a Hatﬁeld
or a McCoy and then present a real-
time count of users who joined each
side.
http://www.lostremote.com/2012/05/09/inside-look-at-historys-success-on-social-media-interview/

Monday, 18 June 12

tv is not just about linear video shows

Monday, 18 June 12

hybrid games and ﬁlms

Monday, 18 June 12

collaborative in-world shows, ﬁlms, tv

Monday, 18 June 12


What’s Next?
Part One
Designing
Experiences
Monday, 18 June 12


ARE YOU EXPERIENTIAL?
INTRO - Changing World, Changing Needs

Monday, 18 June 12


Experiential - What is it and what is driving it?

Immersed Everything’s an
in something all experience?
around us?
Living inside a
story or a ﬁlm?

Participating in a Outside doing Personal
shared event? physical stuff? resonance?

Paying for
Engaged with something
others around a exclusive?
Out of our heads
brand?
at the theme park?

Monday, 18 June 12


Its all about experience...stupid!

Monday, 18 June 12


EXPERIENTIALfrom seeing to being

The Witness - German
1st Augmented Reality Film?

Monday, 18 June 12


Real time performative transmediaYouTube Symphony Experience

Monday, 18 June 12


What’s Next?
Part Two
Augmenting
Reality
Monday, 18 June 12


Experiential - Driven by more ‘human’ technology?

Monday, 18 June 12

when the interface is all around us

Pranav Mistry (MIT) - TED talks http://www.pranavmistry.com/

Monday, 18 June 12


When the data cloud descendsaugmented reality

Monday, 18 June 12

this is not just ‘fancy’ tech

Monday, 18 June 12

technology leads creativity but content catches up

video
Monday, 18 June 12

we have to be careful though!

by Keiichi Matsuda
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and
consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.

Monday, 18 June 12


What is Augmented Reality?

Monday, 18 June 12

mixing reality - digital meet physical

Monday, 18 June 12


Mind-reading: IBM scientists are among those
researching how to link your brain to your devices. If you
just need to think about calling someone, it happens. Or
you can control the cursor on a computer screen just by
thinking about where you want to move it. Scientists in
the field of bioinformatics have designed headsets with
advanced sensors to read electrical brain activity
that can recognize facial expressions, excitement and
concentration levels, and people's thoughts without them
physically taking any actions. Within five years, we will
begin to see early applications of this technology in
the gaming and entertainment industry.

Monday, 18 June 12


Emotional AR with MS XBox Kinect
The Dimitri Project was the codename for a video game by Lionhead
Studios that for many years had an unknown status, before surfacing
in 2009 as the technology demo "Milo" for Microsoft's Project Natal.
[1]

Work on The Dimitri Project started in 2001 after Lionhead had
finished work on Black & White, and had been reported as being
cancelled, however a 2006 interview with Peter Molyneux confirmed
that that was not the case.[2] Development on Dimitri was again
reported as stopped with reports that the game never got to a "full-
team" stage. It was reported that Dimitri had been replaced by a
second project, Project X, which may lean on aspects of Dimitri but is
distinct.

In an interview with Eurogamer at E3 in June 2009 Peter Molyneux
confirmed that The Dimitri Project had become the "Milo" technical
demo used to demonstrate Microsoft's Project Natal which was
shown at that years E3. Milo is a living AI that reacts to body
movements and facial expressions. Milo is a program that recognises
people, introduces himself to new people, and allows people to have a
conversation with him. Drawing pictures on paper and holding to
"Natal" allows it to scan the image and create a representative
onscreen that Milo can give his opinion on and interact with as a real
drawing. that for many years had an unknown status, before surfacing
in 2009 as the technology demo "Milo" for Microsoft's Project Natal.

Work on The Dimitri Project started in 2001 after Lionhead had
finished work on Black & White, and had been reported as being
canceled, however a 2006 interview with Peter Molyneux confirmed
that that was not the case. Development on Dimitri was again reported
as stopped with reports that the game never got to a "full-team"
stage. It was reported that Dimitri had been replaced by a second
project, Project X, which may lean on aspects of Dimitri but is distinct.

In an interview with Eurogamer at E3 in June 2009 Peter Molyneux confirmed that The Dimitri Project had become the "Milo" technical demo used to demonstrate Microsoft's Project Natal which was shown at
that years E3.Milo is a living AI that reacts to body movements and facial expressions. Milo is a program that recognises people, introduces himself to new people, and allows people to have a conversation
with him. Drawing pictures on paper and holding to "Natal" allows it to scan the image and create a representative onscreen that Milo can give his opinion on and interact with as a real drawing.

Project Natal:
(pronounced "nuh-tall" is the code name for a "controller-free gaming and entertainment experience" by Microsoft for the Xbox 360 video game platform. Based on an add-on peripheral for the Xbox 360
console, Project Natal enables users to control and interact with the Xbox 360 without the need to touch a controller, such as through body gestures or spoken commands.
The project is aimed at broadening the Xbox 360's audience beyond its hardcore base of young males. Project Natal was first announced on June 1 at the 2009 Electronic Entertainment Expo. Release pricing
and timing have not been announced, but the device is not expected to be available until at least 2010.
An approximately nine-inch wide horizontal bar connected to a circular base with a ball joint pivot, the Project Natal sensor is designed to be positioned lengthwise above or below the video display. The
sensor features a "RGB camera, depth sensor, multi-array microphone, and custom processor running proprietary software," which provide full-body 3D motion capture, facial recognition, and voice
recognition capabilities.
The "Project Natal" sensor's microphone array enables the Xbox 360 to conduct multi-directional voice location tracking and ambient noise suppression, allowing for things such as headset-free party chat
over Xbox Live. The depth sensor consists of an infrared projector combined with a monochrome CMOS sensor, and allows the Project Natal sensor to see in 3D under any lighting conditions.

Monday, 18 June 12

game space replaces real space

http://prn.to/gp3s8c
Z Scape™ - The Mobile Virtual World and Augmented Reality Platform™ is perfect for entertainment exhibits, digital trade shows, consumer interactive promotions,
virtual tours of museums and galleries, augmentation of tours to existing exhibits, gaming opportunities, enhanced sponsorship integrations, digital souvenirs and
more. Crowning the many impressive systems in the platform are Gyro 360 degrees Navigation, Joystick, Dynamic Exhibits, Stored and Streaming Media,
Augmentation of Media, Exhibits or Signage, Interactive Sponsor Platforms, Accelerated Back End Tracking and Monitoring, Data Capture and Audience Integration,
Virtual Currencies, Ongoing Dialogue with End Users, Digital ID, Microtransactions, Data Bump Transfers and more.
Quizzes, media games, puzzles, logic games, geo tracking games, integration with social networks, hidden Easter egg timed promotions, virtual treasure hunts, virtual
sweepstakes, virtual prizes, digital collectible assets and a robust advertising and product placement functionality are some of the many systems incorporated to
generate sponsor driven themed competitions.

Monday, 18 June 12


Rokus Reward HP Labs AR Game concept...but now real?

Monday, 18 June 12


Conceptual Heads Up Display - Stark

Monday, 18 June 12

Google glass by year end?

Vuzix Wrap 920AR available now

Google Glass rumoured to be
available year’s end launching
with a price between $250 and
$600 Google says “if it was a
five-year endeavor”

Monday, 18 June 12


Mind control anyone?

Emotiv headset available now

Monday, 18 June 12

approaching singularity or transhumanism

Monday, 18 June 12

importance of vision in a changing landscape

It is critical to have a vision in this altered landscape, without
it you will always get lost in a jungle that is sprouting new
plants at every turn. If you do not know where you are
headed in this constantly changing world you will ﬁnd
yourself going around in circles and/or simply disappearing
for good.
Monday, 18 June 12


Conclusions?
Questions?

Monday, 18 June 12

Predicting Present Futures - Navigating the Perfect Media Storm

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Predicting Present Futures - Navigating the Perfect Media Storm