Games: Seriously

LAMP ʻInteractiveʼ Workshop
Documentary 2.0: SERIOUS GAMES

GAMES: SERIOUSLY
An overview of the form & many of serious games, their history & their natural affinity with documentary

Gary Hayes

Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com


DEFINITIONS OF SERIOUS GAMES

•Games that are NOT entertainment ?
•Games that are simulations ?
•Games that are: infotainment,
edutainment, advergames, therapeutic,
propaganda...?
•Games that are used by education,
training, health, public policy, defense,
and strategic communication ?

My definition
Goal orientated ‘play’, often in real world scenarios, intended to
‘improve’ the player/s knowledge, awareness or skills



THE EDGAR DALE CONE
OF EXPERIENCE c. 1946

INCORRECT

http://www.willatworklearning.com/2006/05/people_remember.html
CORRECT



HIGH LEVEL RECENT HISTORY OF SGs

•Role Playing Scenarios (acted or written)
•Board Games
•Some ‘Entertainment’ Titles - Sims
•Corporate Internal Training
•The Educational CD Rom
•Mod’ding Entertainment Games
•Alternate & Augmented Reality Games



Educational CD ROM ? !



Example adaptations of Documentary
Escape from Woomera
Waco Resurrection
Paris Riots (medal of honour)

JFK Reloaded
The Troubles



Gary’s Top Ten - Serious Game Taxonomy

YOUR INTENTION WITH YOUR GAME IS TO:

raise AWARENESS of issues
train MOTOR functions
develop SOCIAL skills
develop sudden onset CRISES response skills
develop HUMAN CAPITAL and workforce
improve MIND & BODY
develop BUSINESS prowess
improve ORGANIZATIONAL management
improve CREATIVITY
impart KNOWLEDGE


AWARENESS
raise of issues



http://www.mcvideogame.com/



http://www.archimageonline.com/nanoswarm.cfm

The rising tide of
childhood obesity has
been linked to type II
diabetes, a “looming
crisis” that is reaching
epidemic proportions.
The Centers for
Disease Control and
Prevention predicts one
third of Americans
born after 2000 will be
diabetic in their
lifetime.



http://twurl.nl/j86uvo



http://www.persuasivegames.com/

Jetset: A Game for Airports



http://gamelab.com/game/ayitintro



http://interactive.usc.edu/members/jmfernandez/2006/02/
exchanging_cultures_ec_game.html



http://www.darfurisdying.com/



http://www.newsgaming.com/games/index12.htm

This is not a game

You can’t win and
you can’t lose

This is a simulation

It has no ending.
It has already begun.

The rules are deadly simple.
You can shoot. Or not.



http://www.geosense.net/



http://missioncontrol.adventureecology.com/

Adventure Ecology is a free,
extensive online educational
resource that aims to create a
greater connection with the
natural world



http://alba.jrc.it/vgas/



http://planetgreengame.com/



MOTOR
train functions



http://www.sydac.com.au



http://www.x-plane.com/



http://beyondreality.nl/

Beyond Reality is the
future of ultimate
game experience;
combining real and
virtual worlds. With a
suite of Augmented
Reality Games,
Beyond Reality
introduces AR Games
to the mass market by
bridging the gab
between classic
board games and
video games. Seeing
is believing!



SOCIAL
develop skills



http://www.interactivestory.net/#facade



http://thesims3.ea.com/



http://www.reachout.com.au/



http://akoha.com/

Akoha is the
world’s ﬁrst social
reality game where
you can earn points
by playing real-
world missions with
your friends.
Missions might
include giving
someone your
favorite book,
inviting a friend for
drinks, or buying a
friend some
chocolate.



http://www.servicemanagementcenter.com/



CRISES
develop sudden onset response skills



http://www.trusim.com/



http://www.afmpgame.com/



http://www.msafire.com/game_home.html



http://www.peacemakergame.com/



http://www.food-force.com/



http://www.bbc.co.uk/sn/hottopics/climatechange/climate_challenge/index_1.shtml



HUMAN CAPITAL
develop and
workforce



http://www.americasarmy.com/



* The centralized investment in the Second
Life island paid for itself after 5-6 events. - If
you think about recruitment at Accenture
taking place in 49 countries, and each of these
countries using the Accenture Careers island
rather than building its own, the cost savings
really start to stack up.

So Global Recruitment
Marketing put a lot of effort
into making it easy for
recruiters to use Second Life.
The team holds meetings, calls,
and tours with recruiters and
created a guide on how to sign
up in Second Life, create an
avatar, walk, sit, chat, etc.



http://www.w2pi.com/index

This is a brand new game
Developed by W2Pi Studio for
the new Google Gphone and is
going to be entered into the
quot;Android Developer Challengequot;

The basis of the game is very
simple. Kill or be killed. The
game searches for other
players in the area with WiFi,
and alerts both players. Then
the cell phone camera turns on
while the two players hunt one
another. The software
recognizes human shapes and
is able to distinguish a limb,
torso or headshot.



Tom Clancy’s Splinter Cell: Double
Agent and high-octane racer Need

for Speed Carbon. By Massive

•Increased traffic to the Careers in
British Intelligence website by 1,000
percent, from an average 550 unique

visitors a day to an average 5,500

•Generated extensive coverage in
the national media

http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_CaseStudyID=1664



MIND & BODY
improve



http://www.nintendo.com/ds



http://en.wikipedia.org/wiki/Exergaming

Exertainment

& Exergaming



http://www.fitbrains.com/



BUSINESS
develop prowess



http://www.ibm.com/innov8

www.kudit.com



http://www.mydebit.com

“Playing with an Equation
might lead to more time
on task
Traditional time on task is
as little as possible

Objects can “talk back”
providing feedback
throughout the process
Traditional feedback is
after the fact or right vs.
wrong

You can become a
transaction!”
Dr. Steven Hornik/Robins Hermano
Kenneth Dixon School of Accounting
University of Central Florida



http://www.meetsee.com



ORGANIZATIONAL
improve
management



http://simcitysocieties.ea.com



http://hiltongardeninn1.hilton.com

HGI Ultimate Team Play - Hospitality Training
Hilton Garden Inn hotel roleplaying
Janitorial, front desk, kitchen duties and room services

“HGI Ultimate Team Play to the more than 400 Hilton Garden Inn locations
throughout North America and Europe is approximately $1M USD”



http://www.activismgame.com/



http://www.villagethegame.com/

The mission of Village the
Game is to spread social
enterprise that already
works. Kickstart
irrigation pumps have
already transformed
hundreds of thousands of
lives in Kenya, Tanzania
and other parts of Africa.
Lets help them expand to
Papua New Guinea and
Bolivia. Ciudad Saludable
already turns mounds of
trash into jobs,
recycleables, and organic
fertilizers in Peru.



http://www.legsim.org/



CREATIVITY
improve



http://www.superstructgame.org/



http://worldwithoutoil.org/



KNOWLEDGE
impart



http://fas.org/immuneattack/



http://www.dimenxian.com/



http://lifepreservers.msu.edu/



http://www.wildearthgame.com



http://www.bigbrainz.com/



Thanks



STRUCTURE OF THE DAY
10:00 INTRODUCTION: Structure of day and speakers - Peter Giles
10:05 GAMES SERIOUSLY: An overview of the form & many of serious games, their history & their natural
affinity with documentary – Gary Hayes LAMP@AFTRS/MUVEDesign
10:35 THE REALITY OF THE SIMULATION: Practical industry related serious games & how story is
inherent in life simulations – John Welsh - Sydac
11:10 REACHING OUT: The creators of the renowned Reachout site look at the Social aspects of Serious
Games - Marianne Webb, Inspire
11:45 BREAK
12:00 MEANINGFUL PLAY: How play based serious games can be commercialised. Tim Nixon (via
videolink) - Straylight Studios
12:20 DOCO-2-GAME: Case study of First Australians, making a docu-history interactive. A panel session
on how this documentary could evolve into a larger scale serious game. Panellists – Rachel Perkins, Sohail
Dahdal, Darren Dale. Moderator - Peter Giles
1:00 LUNCH

1:45 DOCO MEET GAMES: A speed dating type exercise matching types of Serious Games with
well known Documentary stories
2:30 ROLL YOUR OWN: In teams a rapid serious games ideas development process based on
many types of serious games
4:00 PITCH ME YOUR IDEA: To a panel of experts each of the 10 or so teams will present their
idea and get feedback
4:45 AN INITIATIVE: An overview of an initiative currently running between ABC and Screen
Australia - Jennifer Collins - ABC
5:00 WRAP: and q and a's



Gary’s Top Ten - Serious Game Taxonomy

YOUR INTENTION WITH YOUR GAME IS TO:

raise AWARENESS of issues
train MOTOR functions
develop SOCIAL skills
develop sudden onset CRISES response skills
develop HUMAN CAPITAL and workforce
improve MIND & BODY
develop BUSINESS prowess
improve ORGANIZATIONAL management
improve CREATIVITY
impart KNOWLEDGE


Games: Seriously

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Games: Seriously