Collaborative Virtual Worlds & LAMP

1. Collaborative Virtual Worlds Survival Guide - AMP Jun07 COLLABORATIVE VIRTUAL WORLDS A Survival Guide Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

2. Collaborative Virtual Worlds Survival Guide - AMP Jun07 About me: BBC 8 years, iProducer USA Project Factory & LAMP Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

3. Collaborative Virtual Worlds Survival Guide - AMP Jun07 “My Talk This Morning” Definition: A Metaverse of Change Second Life: Research and Evolution A live workshop: 6 & 1 Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

4. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Deﬁnition: Metaverse of Change Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

5. x Collaborative Virtual Worlds Survival Guide - AMP Jun07 What is Mixed Reality? Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

6. Collaborative Virtual Worlds Survival Guide - AMP Jun07 What is Mixed Reality? “Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real- time.” Wikipedia Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

7. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

8. Collaborative Virtual Worlds Survival Guide - AMP Jun07 THE ‘MIXED REALITY’ PERFECT STORM 3 User Behaviour 4 Ubiquitous Broadband ‘real time, simultaneous ‘everyone is always on’ bband web & TV” 1 Online Education foundations set 2 Virtual Worlds (customisable) ‘exponential growth and external integration’ Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

9. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 Virtual Worlds (customisable) ‘exponential growth and external integration’ Dawning of a New Medium Gartner Says 80 Percent of Active Internet Users Will Have A ``Second Life'' in the Virtual World by the End of 2011 - report from 24 April 2007 “The collaborative and community- related aspects of these environments will dominate in the future, and significant transaction-based commercial opportunities will be limited to niche areas, which have yet to be clearly identified, however, the majority of active Internet users and major enterprises will find value in participating in this area in the coming years.” Steve Prentice, vice president and distinguished analyst at Gartner Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

10. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 Virtual Worlds (customisable) ‘exponential growth and external integration’ Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

11. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 Virtual Worlds (customisable) ‘exponential growth and external integration’ Mattel Launches Barbie Girls quot;the first global online virtual world exclusively for girlsquot;. Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

19. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 Virtual Worlds (customisable) ‘exponential growth and external integration’ Roll Your Own Virtual Worlds Multiverse Croquet Project Outback there.com a host of edus developing their own metaverses Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

20. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Second Life A little about what it is Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

21. Collaborative Virtual Worlds Survival Guide - AMP Jun07 We live to learn - second life stats The average age is 33. Women constitute around 43% of the total. Of the total time spent by all participants, females account for 60%. Concurrent users 49 000 peak, 240 000 unique per day, av. time 4 hrs Those over 60 years old spend 40% more time in Second Life than 30s. Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

30. Collaborative Virtual Worlds Survival Guide - AMP Jun07 I Live to Co-Create Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

31. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Inhabitants are being social not passive Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

33. Collaborative Virtual Worlds Survival Guide - AMP Jun07 BUSINESS IN SECOND LIFE Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

38. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Second Life Trafﬁc Quotient Figures based on more than 5min dwell and percentage of time inworld in that space . Thurs 26 Apr 1. BigPond - 43159 2. Pontiac - 15455 3. ABC TV Australia - 12568 4. Nissan - 8706 5. IBM - 8294 6 STA Travel - 4168 7. Weather Channel 2582 8. Mercedes-Benz - 2577 9. Samsung - 1715 10. Toyota - 1670 11. Mazda - 1594 12. Dell - 1248 Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

39. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Show me the Money 66% believe that the presence of RL brands has a positive impact on SL. 45% of respondents even want more brands. Top brands between 40-50 thousand unique visitors per quarter. Spending anything between 15 minutes and 6 hours per visit to your brand! Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

40. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Design your product Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

48. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Play with Me, Don’t sell Me Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

49. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Advertising or their choice? Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

50. Collaborative Virtual Worlds Survival Guide - AMP Jun07 LAMP: Innovation Pedagogy Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

51. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Cross-Media Format Innovation The need for hothouses to grow people who grow projects A little and a lot about LAMP Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

52. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Laboratory for Advanced Media Production Incubating innovative digital cross platform projects - mobile, broadband PC/TV, IPTV, PVR, MUVEs and beyond Stages: 1. Orientation Workshops 2. Rapid Prototyping Residential Labs 3. Development and Testing 4. Deployment Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

54. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 years, 46 compelling Australian Cross-Media, Audience Centric Projects Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

56. Collaborative Virtual Worlds Survival Guide - AMP Jun07 How do we create compelling cross platform media? Seeing is believing Think outside the box Build communities Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

58. Collaborative Virtual Worlds Survival Guide - AMP Jun07 quot;It was a totally immersive and focused, overwhelming experience - nothing like I've experienced beforequot; quot;This has definitely been one of the best experiences of my life. Thankyou!quot; quot;LAMP helped solidify confidence in the concept and creating a truly viable cross media platform.quot; quot;Well structured, highly relevant information, carefully structured word flow, excellent tutelage, nurturing, humane and humorous.quot; quot;We invented our project and were supported by people who were generous and helpful, people who we wouldnt normally have access to.quot; quot;We developed an idea from scratch, expanded it from POV of a user (not the film maker) which was excellent.quot; quot;Very professionally and thoughtfully structured, clearly the result of experience - worked very well.quot; quot;Very busy and intense but very useful.quot; quot;This workshop managed to elicit maximum product output and intelligent project implementation with a minimum of fuss.quot; quot;What a privilege! All participants were challenged to reach for and achieve far reaching goals but were also totally supported in the endeavour by a united team of razor sharp professionals. quot; quot;This was a highly productive, intensive session whereby all outside distractions were eliminated letting us focus solely on the job.quot; quot;There was enormous value with mentor input, creative support from other participants and developers and insight from industry. quot; quot;Superb, empathetic, committed facilitators enacted a disciplined, purposeful approach towards clear creative outcomesquot; quot;Seamlessquot; quot;Perfect. Seriously its a great balance of challenges and support. A full process that ties in wellquot; quot;Our guardian mentor was crucial, providing not only support but also challenges, nurturing and encouragementquot; quot;The mentor presentations excellent, technical support brilliant, pace was exhausting but productivequot; quot;LAMP gave our project a deep focus and contextual awareness that made the idea much richerquot; quot;LAMP gave me clarification, I found a vocabulary and a voicequot; quot;Its a boot camp that canon-balls the development of an idea with great speed. quot; quot;Intensely challenging, Incredibly professional, Invigorating and fun. I feel cared for and respected.quot; quot;Intense dialogue helped us understand what each partner values and wants to achieve then how to communicate our interest to the outside worldquot; quot;I was transformed and uplifted with new confidence, a new sense of possibility. Now I get to go and make new rules in an exciting frontier.quot; quot;Flawlessquot; quot;Extremely intense, highly thought provoking and challengingquot; quot;Amazing luxury to have so many diverse mentors. Well paced, well moderated , well supported.quot; quot;Access to such varied input from many different perspectives forced us to evaluate what was the really important feature, core of the project and what was right for itquot; quot;A rollercoaster ride of information - an intensive hothouse experiencequot; Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

59. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 years, 46 compelling Australian Cross-Media, Audience Centric Projects LAMP Residential 1 - Victor Harbour, South Australia Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

64. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Experience Design Role of media producers to create compelling immersive entertainment experiences for global audiences Producer as aggregator of content/curator - creating the conditions to activate audiences Democratisation of the media Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

66. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 years, 46 compelling Australian Cross-Media, Audience Centric Projects LAMP Residential 2 - ABC Lab, Sydney Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

67. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 years, 46 compelling Australian Cross-Media, Audience Centric Projects LAMP Residential 3 - Perth, Western Australia Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

68. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 years, 46 compelling Australian Cross-Media, Audience Centric Projects LAMP Residential IV - Milson Island, NSW Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

69. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 years, 46 compelling Australian Cross-Media, Audience Centric Projects LAMP Residential 5 - Freycinet, Tasmania Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

70. Collaborative Virtual Worlds Survival Guide - AMP Jun07 2 years, 46 compelling Australian Cross-Media, Audience Centric Projects LAMP Residential 6: Story of the Future (with OzCo) - Freycinet, Tasmania Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

73. Collaborative Virtual Worlds Survival Guide - AMP Jun07 Thank You - questions! before break and workshop More info: www.personalizemedia.com Gary Hayes, Head of MUVE, The Project Factory & Director LAMP @ AFTRS. gary@theprojectfactory.com blog www.personalizemedia.com

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