What is Branding

BRANDING ,[object Object],[object Object],[object Object],[object Object]

ASEAN Tourism Branding US$117.2 million US$101 million US$258 million

In Today’s Marketplace, Destination Marketing Must Be…… Targeted Creative Web-based Lifestyle focused

Issues and Trends Conflicting Messages?

Top 10 Tourism Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

There will always be Obstacles

Cambodia China (Yunnan / Guangxi) Lao PDR Myanmar Thailand Vietnam

A Golden Piece of Tourism Real Estate

Mekong Tourism Finances ,[object Object],[object Object],[object Object]

Tourism Sector Strategy Available for Download at www.mekongtourism.org

Expected Outcome: Estimated Value of Tourism Expenditure in $ Billions (at 2005 prices) Source: GMS Tourism Sector Strategy, June 2005 52.40 29.50 14.80 TOTAL 8.25 4.64 2.33 Other Services 4.21 2.37 1.19 Tours 14.40 8.11 4.07 Shopping 6.87 3.87 1.94 Transportation 18.67 10.51 5.27 Lodgings & Food 2015 2010 2004 Sub Sectors

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mekong Tourism 13 Priority Areas Not Shown on the Map are: 12. Heritage Necklace Circuit and 13. GMS Coastal and River Cruise Lines

MARKETING Mekong Tourism Office (MTO) DEVELOPMENT Mekong Tourism Coordinating Office (MTCO)

Marketing the Mekong Mekong Tourism Office (MTO) Plan 2009-2010

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Thematic Direction of Explore Mekong Campaign Nature Community Culture Eco- (Lodges, Tourism, Tours) Tourism Religion Sustainable Village Heritage Green People Buddhism Verdant Market Animism Nature-based Local Native Diverse Rural Tourism Tribal Subregional Traveller Visa on Arrival Agro Tourism Home Stays Huts Soft Adventure Mekong Rustic Water Pure Authentic Untainted Indigenous Real River Simple Fresh Activities: cycling, trekking canoeing, hiking, rafting, elephant treks, self drive holidays, camping…..

We need a slogan and a logo…. ,[object Object]

Explore Mekong Campaign Slogan and Logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Explore Mekong

Rich Regional Web Content www.exploremekong.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Explore Mekong Campaign Core Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Explore Mekong Collateral Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Explore Mekong Advertising Wish List Driving Traffic to www.exploremekong.org Media Mix Budget Range: US$50,000-1,000,000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Television Print

The Critical Success Factor ,[object Object],[object Object],[object Object],[object Object],Private Sector Partnership and Collaboration

What is Branding

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