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The Future of Social
Collaboration
Randy Williams
Enterprise Trainer and Evangelist
AvePoint
Randy Williams
            Enterprise Trainer & Evangelist
            Based in San Diego, CA
            SharePoint MVP for 2009, 2010, 2011

 20+ years in IT

 Columnist: SharePoint Pro magazine
 randy.williams@avepoint.com
 @tweetraw
Agenda
Agenda
Social collaboration notions
Top 10 myths about enterprise social
collaboration
1. It is just a social networking site
2. It’s only for the young generation
3. It’s a waste of valuable time
4. It’s not as secure as e-mail and legacy apps
5. Social conversations aren’t legal records
6. Social collab and document management aren’t connected
7. It will only suit IT since they are more savvy
8. Roll-out the tool and the rest will follow
9. User-generated content may produce bad or incorrect information
10. Social collaboration activity isn’t going to affect my bottom line
Traditional business
   Hierarchical, functional structures
   Top-down management
   Knowledge is power
   Command and control
Business has changed
 Hyper-connected and hyper-competitive
 Global
 Innovation driven
 Decentralized
 Baby boomer retirement – infusion
  of fresh blood
 BYOD
The Internet generation
 The Mindset List (http://www.beloit.edu/mindset/)

 CD’s are vintage
 Friendships are quantified on Facebook
 Foursquare isn’t a schoolyard game
What can we
learn from this
generation
What can we learn?
   They multi-task
   They communicate in real time
   Location doesn’t matter
   Collectively it is a continuous stream of real-time knowledge
   They know what their friends know



 Simplicity and transparency reign

 Just imagine if this stream could be shared across our enterprise
What can we learn?
   They multi-task
   They communicate in real time
   Location doesn’t matter
   Collectively it is a continuous stream of real-time knowledge
   They know what their friends know



 Simplicity and transparency reign

 Just imagine if this stream could be shared across our enterprise
Share of users who use social networking
       100%
               86%
       80%
                         72%

       60%
                                   50%

       40%                                  34%


       20%


        0%
              18 - 29   30 - 49   50 - 64   65 +
Social network users by age
         30%
                                 26%
                                         25%
         25%

         20%                                     19%
                                                                  70% between 25
                         16%
         15%                                                          and 54

         10%
                                                          6%
                5%
         5%
                                                                   2%
         0%
               0 - 17   18 - 24 25 - 34 35 - 44 45 - 54 55 - 64   65 +
Agenda
Introduction
 Social gets a big boost in SharePoint 2013




 Across PC, Tablet, Phone
Social Productivity Pillars


  Conversations     People are          Context            You always
      make            always            enriches           know what’s
   connections       available        interactions          happening




                              Fundamentals
                identity, privacy, managing connections
              seamless, delightful, complete experiences
My Site Host - The Landing Page
 Newsfeed: shows you updates on social activities for
  items and people you are following:
Community Home Page
Communities overview
 Builds on the concepts of
  discussions, likes, ratings, badges and reputations
 Communities are websites

 Uses Wiki Pages infrastructure
 A community is based on set of functionalities and
  lists that exist in the community
Communities – design concepts
 Content is organized by Categories, with a rich UI
  comprised of image and data
 Presentation pages are wiki pages


 Users can use rating for content and reputation for people
 People can also report “abuse” for a moderator to act
  upon
 Moderators can choose the “best” reply
Tracking your reputation
 People reputation is impacted by activities like creating
  posts, adding replies, etc.
 Reputation is per community – reputation in one does not
  affect others
 Reputation model cannot be extended
 Community owners control points for each activity
Earning badges
 Administrators also configure what point thresholds are required
  to achieve reputation rankings
 Once a member reach a specific level he/she receives a badge
  that shows achievement goals reached
 Achieved badges can be displayed as a ranking level or specific
  text
SharePoint 2013 Social

                         Demo
Yammer
Agenda
Randy’s guidance on adopting social
   Must have a social media strategy
   The right guidance for users will vary by industry and culture
   Identify community owners
   Be sure to have a social policy
   How to address inappropriate content
   How to improve signal-to-noise ratio
   Follow six steps for success
Six steps for success
1.   Learn how tools work and what value can they bring
2.   Focus on the goals - there should be a well-defined purpose
3.   Identify the right tools for the job, keeping other channels in mind
4.   Allocate resources to these solutions (it is an investment)
5.   Define what success is and how to measure
6.   Start small & be flexible – grow & adapt
     as needed
AvePoint’s “Rules of Engagement” for social
   Be transparent
   Be judicious
   Write what you know
   Use a disclaimer
   It’s a conversation
   Be responsible
   Be a leader
   Respect proprietary information and content
   If it gives you pause, pause
Questions?

             Thank you

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The Future of Social Collaboration

  • 1. The Future of Social Collaboration Randy Williams Enterprise Trainer and Evangelist AvePoint
  • 2. Randy Williams  Enterprise Trainer & Evangelist  Based in San Diego, CA  SharePoint MVP for 2009, 2010, 2011  20+ years in IT  Columnist: SharePoint Pro magazine  randy.williams@avepoint.com  @tweetraw
  • 6. Top 10 myths about enterprise social collaboration 1. It is just a social networking site 2. It’s only for the young generation 3. It’s a waste of valuable time 4. It’s not as secure as e-mail and legacy apps 5. Social conversations aren’t legal records 6. Social collab and document management aren’t connected 7. It will only suit IT since they are more savvy 8. Roll-out the tool and the rest will follow 9. User-generated content may produce bad or incorrect information 10. Social collaboration activity isn’t going to affect my bottom line
  • 7. Traditional business  Hierarchical, functional structures  Top-down management  Knowledge is power  Command and control
  • 8. Business has changed  Hyper-connected and hyper-competitive  Global  Innovation driven  Decentralized  Baby boomer retirement – infusion of fresh blood  BYOD
  • 9. The Internet generation  The Mindset List (http://www.beloit.edu/mindset/)  CD’s are vintage  Friendships are quantified on Facebook  Foursquare isn’t a schoolyard game
  • 10. What can we learn from this generation
  • 11. What can we learn?  They multi-task  They communicate in real time  Location doesn’t matter  Collectively it is a continuous stream of real-time knowledge  They know what their friends know  Simplicity and transparency reign  Just imagine if this stream could be shared across our enterprise
  • 12. What can we learn?  They multi-task  They communicate in real time  Location doesn’t matter  Collectively it is a continuous stream of real-time knowledge  They know what their friends know  Simplicity and transparency reign  Just imagine if this stream could be shared across our enterprise
  • 13. Share of users who use social networking 100% 86% 80% 72% 60% 50% 40% 34% 20% 0% 18 - 29 30 - 49 50 - 64 65 +
  • 14. Social network users by age 30% 26% 25% 25% 20% 19% 70% between 25 16% 15% and 54 10% 6% 5% 5% 2% 0% 0 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 +
  • 16. Introduction  Social gets a big boost in SharePoint 2013  Across PC, Tablet, Phone
  • 17. Social Productivity Pillars Conversations People are Context You always make always enriches know what’s connections available interactions happening Fundamentals identity, privacy, managing connections seamless, delightful, complete experiences
  • 18. My Site Host - The Landing Page  Newsfeed: shows you updates on social activities for items and people you are following:
  • 20. Communities overview  Builds on the concepts of discussions, likes, ratings, badges and reputations  Communities are websites  Uses Wiki Pages infrastructure  A community is based on set of functionalities and lists that exist in the community
  • 21. Communities – design concepts  Content is organized by Categories, with a rich UI comprised of image and data  Presentation pages are wiki pages  Users can use rating for content and reputation for people  People can also report “abuse” for a moderator to act upon  Moderators can choose the “best” reply
  • 22. Tracking your reputation  People reputation is impacted by activities like creating posts, adding replies, etc.  Reputation is per community – reputation in one does not affect others  Reputation model cannot be extended  Community owners control points for each activity
  • 23. Earning badges  Administrators also configure what point thresholds are required to achieve reputation rankings  Once a member reach a specific level he/she receives a badge that shows achievement goals reached  Achieved badges can be displayed as a ranking level or specific text
  • 27. Randy’s guidance on adopting social  Must have a social media strategy  The right guidance for users will vary by industry and culture  Identify community owners  Be sure to have a social policy  How to address inappropriate content  How to improve signal-to-noise ratio  Follow six steps for success
  • 28. Six steps for success 1. Learn how tools work and what value can they bring 2. Focus on the goals - there should be a well-defined purpose 3. Identify the right tools for the job, keeping other channels in mind 4. Allocate resources to these solutions (it is an investment) 5. Define what success is and how to measure 6. Start small & be flexible – grow & adapt as needed
  • 29. AvePoint’s “Rules of Engagement” for social  Be transparent  Be judicious  Write what you know  Use a disclaimer  It’s a conversation  Be responsible  Be a leader  Respect proprietary information and content  If it gives you pause, pause
  • 30. Questions? Thank you

Hinweis der Redaktion

  1. Randy Williams, MVP and Enterprise Trainer and Evangelist will share his vision on social collaboration in the enterprise. Randy will introduce the concepts of social collaboration and the core benefit of this in the enterprise. He will also introduce the SharePoint 2013 social collaboration platform and demonstrate examples of it in use in the industry alongside Yammer.With Randy's experience with talking to Enterprise customers at AvePoint and through his MVP recognition, he will also share success stories on how to adopt social collaboration in the Enterprise. You'll leave with a fresh understanding of:An introduction to what social collaboration is and how it has evolvedThe benefits of encouraging and adopting social collaboration in the enterpriseApproaches to adopting social collaboration in the workplaceThe social collaboration capabilities of SharePoint 2013 and Yammer
  2. Give people a voiceGroup centricTacit knowledgeIt is not a corporate Facebook – but building personal relationships does matterExchange ideas in close to real time
  3. http://yourstory.in/2012/09/10-myths-about-enterprise-social-collaboration/
  4. Very large Oil & Gas company in Calgary - 50% of the workforce will be retiring in the next five years. How will this change their culture?
  5. - Ferris Bueller is old enough to be their father - They have never seen a blackboard - Labor disputes have always only been in sports
  6. They are multi-taskers. From the very beginning, Generation Z-ers have grown up in a world that is all about connecting through technology. In this new world, simplicity and transparency will reign.This generation is communicating in a "real" way with family members and friends across the country, or even around the world, without being in the same physical space. In fact, you could argue that the many ways that they are communicating -- with IM, constant updates, thousands of texts a month -- it all adds up to a continuous stream of real-time dialogue. They know where their friends are, what they are doing, what they know, and in some cases what they think. Imagine if this streamof real-time knowledge could be shared across our enterprise. Can this break down walls, both physical and virtual within siloed organizations.
  7. Concepts Smart clientClient Object ModelWeb ServicesjQueryHTML5
  8. Concepts Smart clientClient Object ModelWeb ServicesjQueryHTML5
  9. The problem isn’t with SharePoint or social media in general. It’s often with people. What someone posts on SharePoint or Yammer is probably something they also share at the watercooler. The difference is that at the watercooler, it may not be reported.Improving signal to noise ratio – communities do help. Noisy people are often silenced by the laws of social—they will be blocked out. In this way, they are self-governing.