The July 2011 issue of the monthly newsletter of the Jodo Mission of Hawaii.

1. JODO MISSION OF HAWAII
BULLETIN - JULY 2011
(#1176-0711)
Jodo Mission of Hawaii
1429 Makiki St.
Honolulu HI 96814
Address Service Requested
Important Dates
July 3: O-Toba Set Up & General Cleaning - YOUR HELP IS NEEDED
July 15-17: O-Bon Services
Aug.19-20: Bon Dance
O-Bon Service Schedule
Friday, July 15
10:00 am (Hatsubon only)
2:00 pm & 7:00 pm
Saturday, July 16
10:00 am (Hatsubon only)
2:00 pm & 7:00 pm
Sunday, July 17
10:00 am

2. O-Bon Service Schedule
O-Bon Services will be held as follows:
Friday, July 15 - 10:00 am (Hatsubon Families Only)
2:00 pm & 7:00 pm
Saturday, July 16 - 10:00 am (Hatsubon Families Only)
2:00 pm & 7:00 pm
Sunday, July 17 - 10:00 am
Sign up for O-Bon Service will begin 1 hour before 2 pm and 7 pm services.
This is on a first come first serve basis. NO phone orders will be taken.
Closing Service will be on Sunday, July 17 at 10:00 a.m. After Closing Service,
cleanup will begin.
Parking Attendants Needed: We are in need of at least 6 parking attendants for
each 2 pm and 7 pm service. Please call Jodo Mission at 949-3995 if you are able to
help direct cars to parking spaces. We appreciate your help.
O-Toba Service Appointments: If you wish to have prayers offered in
front of your O-Toba, appointments will be accepted from 8:00 am to 5:00
pm from Wednesday July 6 to 10 a.m. on Sunday, July 17, 2011.
Offering of Rice: During O-Bon Services it is customary to offer a bag of
rice. However, monetary donations in lieu of rice are acceptable. “Rice” envelopes
are available in the office. Thank you for your understanding and support.
Sr. YBA O-Bon Flower Sale: Please help the Sr. YBA by purchasing a beautiful pot-
ted chrysanthemum ($1.75 each). NO phone orders will be taken. Thank you for your
support.
Friday, July 15: 9:00 am to 7:30 pm Saturday, July 16: 9:00 am until supply runs out
Toro Nagashi (floating lantern from the boat): Sunday, July 17 at 8 pm (Pier # to
be announced later). Boat capacity is limited so we must limit this to Hatsubon (first
O-Bon) families. Please sign up for this event at the Temple office and you must be at
the designated Pier by 8 pm on July 17th.
Offerings at your O-Toba: The space allowed for each O-Toba is approximately 5.5
inches width and 7 inches depth. SEE page 1 for sample offerings. Most people will
offer foods that the deceased liked, i.e. flowers, fruits, mochi, candies, somen for long
generation life, cucumber and eggplant with legs added to symbolize the cucumber
horse galloping from the Pure Land and the eggplant cow slowly returning to the Pure
Land. [SEE also page 4 for more info.]
Page 2

3. Sermon by Rev. Kanjun Nakano
Given on May 22, 2011
It has been around two months since the earthquake, but Japan is still in a
state of chaos. Recently, the Japanese news reported that radiation was found in
mothers’ milk. The situation is becoming more and more serious. A scientist who
was quoted on the Internet said, “At present, there exists some radiation in the air of the earth.
We are immune to a little radiation, so we do not worry.” Is this really true? What about new-
born babies and small children? Will anyone be able to guarantee their safety in ten, twenty, or
thirty years? Somehow, I do not believe what I have heard from the government and scientists.
When we experience a difficulty, we cry and wonder why it happened. We will blame it
on other things and people. But this only backs us into a corner. We cannot move forward in
life because we have not become responsible for our future actions. We are too busy blaming
other people and things for the situation in which we find ourselves. So, we stay in our
“corner” and cry.
Instead, we must realize that we cannot change the situation. The earthquake happened,
and we cannot go back in time and change that. So, we must stop asking, “Why?” and accept
the earthquake as a fact of history. Then, we can endure our fate, move forward with our lives,
and once again plan for a brighter future.
Finally, in situations large and small, in good times and in bad times, and in the things of
life, we must learn to depend upon ourselves and not upon others. Please remember the last
words of Shakyamuni Buddha to his disciples: “Make of yourself a light. Rely upon yourself :
Do not depend upon anyone else.”
If we each rely upon ourselves, then Buddha will know each mind individually. Each
person can speak to him, and he will speak to each person. So, when we each encounter diffi-
culties in life, do not stay in a “corner.” “Make of yourself a light,” and move forward into
your future.
** * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
O-BON
O-Bon is the abbreviation of “Urabon”, which means ‘salvation of souls from agony of being
hung upside down’. The origin of O-Bon comes from the story about Mokuren’s mother.
One day, by practicing Buddha’s teaching, Mokuren received the super natural power of looking
into another world. When he saw his mother suffering in Hell by using his super natural power, he
sought guidance of the Buddha. Through Buddha’s aid, Mokuren was able to save his mother from
the Hell. It is from this story that the O-Bon ceremony started to be observed.
Without our ancestors we would not be here today. Thus, we honor them during O-Bon. With our
sincere prayer, our beloved ones who have departed from us can have peaceful repose of their souls.
Also, we can spend thankful and harmonious moment with our ancestors who have done so much
for us.
Page 3

4. Bits of Knowledge of Buddhism
Vol.08 “St. Honen’s Posthumous Name” (July. 2011)
By Rev. Yasuhiro Watanabe
In 2011, we celebrate the 800th grand memorial service of St. Honen. In this
memorable year, the Emperor gave a new Daishi-go to St. Honen. Daishi-go is a post-
humous title which the Emperor bestows upon a late high priest in memory of his great achievement.
The new title is “Ho-ni” (法爾), which is named after “Jinen Honi” (自然法爾). It means natural
law as it happens. For example, a flame soars high in the sky, and water flows into lower places. This
word shows the origin of the name of St. Honen (法然) and represents an ideal Buddhist who devotes
oneself to the great compassion of Amida Buddha.
This is the 8th imperial gift since the then ________________________________________________
Emperor gave the first title to St. Honen in 1697. Title Emperor Year
For details, please refer to the appendix. St. Honen 圓光 En-ko 東山天皇 1697
is the only priest who was given a posthumous ti-
東漸 To-zen 中御門天皇 1711
tle so many times. We don’t know the true inten-
tion of the Emperors. However, I’m sure that the 慧定 E-jo 桃園天皇 1761
Emperors honored St. Honen for finding the ulti- 弘覚 Ko-kaku 光格天皇 1811
mate path to the Perfect Peace which each person 慈教 Ji-kyo 孝明天皇 1861
will at last attain. Whoever calls Amida Buddha’s
name will be saved and born in the Pure Land. We 明照 Mei-sho 明治天皇 1911
also should give thanks to St. Honen and live a 和順 Wa-jun 昭和天皇 1961
Nembutsu life. 法爾 Ho-ni 今上天皇 2011
_______________________________________
Cucumber & Eggplant Dolls
YBA Meeting Fujinkai Meeting
During O-Bon
(Women’s association)
NO MEETING
Please do not be in July NO MEETING in July
surprised if you
see some form of
the Cucumber Sewing Circle Sunday School
Horse and the NO SEWING NO SUNDAY
Eggplant Cow CIRCLE in July SCHOOL in July
around O-Bon
season [photo above from internet]. With a Cucumber, add legs
with sticks to make a horse for your ancestors to return
quickly from the Pure Land. Make a cow with an Eggplant
using sticks for your ancestors to slowly return to the Pure ♪ ♪ Jodo Mission of Hawaii ♪ ♪
Land. In some places in Japan, these Cucumber and Egg- Children’s Choir “Malama”
plant dolls are made and placed at the front door to welcome こども合唱団マラマ
your ancestors on the first day of O-Bon and on the second
day placed at the family altar. On the last day, the dolls are July 31, 2011 at 10:45 a.m.
taken to the river to carry the ancestors back to the Pure
Land. But they are never thrown in the river.
Page 4

5. Vision for the Future (4)
By Rev. Yubun Narashiba
Question: What is the name of our main Buddha?
Answer: His name is “AMIDA” Buddha.
Have you heard about “The Rule of AMIDA?” This is the rule to make your temple
more flourishing! This rule was originally introduced by American economist, Samuel Roland Hall as
the AIDMA law as a marketing model.
1. A is for Attention.
If you want to attract more people to your temple, you must get people’s attention first. Advertise-
ments on newspapers, radios, TVs, Web or advertising balloons are effective. Personally, I like
advertisements on the web because the cost is very low. If you know any better way to invite
people’s attention, please let me know.
2. M is for Memory.
After you get people’s attention, your temple should always stay in their memory. How about an
impressive catchphrase? How about promotional pens? In the office of Jodo Mission, we have
ballpoint pens on which I can see the name of mortuaries. If you have any better ideas, please
contact me.
3. I is for Interest.
Then you must provide enough information to stimulate people’s interests in your temple. The
flyers about the teaching, services, activities or classes we offer at our temple should be always
available. I hope people know that our temple offers blessings for cars, for houses or even for
pets.
4. D is for Desire.
You succeeded to get people’s attention. The temple’s name is staying in their memory. People
are interested in our activities. Perfect!
Now, we have to uplift people’s desire to join our membership. The cleanliness of the temple,
peaceful atmosphere, easiness to come into the office and friendliness of the temple’s staff are
very important factors.
Then
5. A is for Action.
Of course, the action we want people to take is to join our membership. However, it is very rare
for a person to join instantly. Therefore, we have different categories of membership such as
Regular member, Supporting member or Student member. Also our membership application is
always available in our office.
Above is the marketing process that many successful companies are adopting. To be honest with you,
our membership is not increasing, though we are trying our best. There must be an area in which we are
very weak. Do you have any ideas?
Your opinion is always welcome. Please ,email me at narashiba@hotmail.com. Page 5

6. MESSAGE FROM
REV. HIROSHI OEDA
Rev. Hiroyoshi Oeda, former minister of
Betsuin, received the message card that we
sent to his temple to be shared with the vic-
tims of the damaged areas. He writes as
follows:
Thank you very much for your support
and powerful message. We are so encour-
aged.
Our temple is located mountain side of
Sendai. Fortunately, we did not have big
damage from the earthquake. Every year,
our temple has many visitors from the coast
area of Tohoku, which is tsunami disaster
area.
Two months have passed since the
March 11 earthquake and tsunami. We are
surprised that in spite of this situation,
many people visit the temple from the dis-
aster area. They have a prayer in front of
Buddha to restart their lives. When we
talked to them, we found that some of them
Above is a family photo of Rev. Hiroyoshi Oeda, wife Mari
had lost their family members, houses, cars, and sons Colin, Sorachika and Kai. Rev. Oeda is pointing to
and so many things. We can only listen to the message card he received from Hawaii.
their stories and encourage them. However, they are so positive in mind that we are encour-
aged by them. We will continue supporting them.
This is my situation now. Thank you for your continuous support.
Arigato gozaimasu! Please take care.
Aloha,
Rev. Oeda
Note: This time of year in Japan (O-Bon season) is normally a very busy time of year and
with the tsunami victims and their families, it even makes the O-Bon season more meaningful
for so many of their personal losses and it is a time of year when the ministers are the busiest.
We wish all the ministers in Japan trying to support their many Temple members as well as
new members to restart their lives as Rev. Oeda mentions. GANBARE! And take care!
Page 6

7. Oahu Rengo Fujinkai
Outstanding Youth Award
On May 8, Oahu Rengo
Fujinkai President Jo Ann
Matsuo presented the Out-
standing Youth Award to
Wolfgang Takeru Nii. Takeru
helps the other young children
at Sunday School because he Thank you Note from Wolfgang Takeru Nii
remembers when he was
younger. In fact, Takeru used to
cry a lot. Now he helps other You picture card written in both Eng-
younger children. He was so lish and Japanese—see above.
happy, he sent a picture Thank CONGRATULATIONS TAKERU!
** * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Hawaii Jodo Shu Rengo Fujinkai Presentation of
Namiye Nakamura Scholarship
Lauren Mayumi Nouchi of
Kahului Jodo Mission was the recipi-
ent of the 2011 Namiye Nakamura
Scholarship and was presented with
the Scholarship on Sunday, May 29,
2011.
Lauren graduated from Henry Per-
rine Baldwin High School and plans
to attend the University of San Fran-
cisco to major in Psychology. She is
an excellent student, active in the
community, school and temple.
Lauren wrote: My goal in life is Above is photo of Lauren Mayumi Nouchi and proud parents
simply make an impact in other peo- June and David Nouchi and Hawaii Rengo President Sally Haya-
shi who went to Kahului, Maui for this Scholarship presentation.
ple’s lives. Impacting others’ lives in
a positive manner means a lot to me, because I love the feeling of making a difference.
When I make a difference in someone’s life such as changing their perspective or help-
ing them to overcome a struggle, I feel that no amount of gratitude can compare t how I
feel inside.
We wish Lauren all the success and best wishes on her career and possibly someday
she too will become a Fujinkai member! She has all the makings of the younger genera-
tion Fujinkai! CONGRATULATIONS LAUREN!
Page 7

8. Miso Somen
Ingredients:
3 bundles of somen (2 servings)
1 carrot
6 leaves of won bok cabbage
1/2 pkg. dashi no moto
1 T mirin
1 T sake
4 T hatcho miso
Prepare Vegetables
Peel the carrot and cut it into 2 inch long julienne strips.
Thinly slice 6 leaves of won bok cabbage, width-wise
Mince green onions
Cooking the Somen
Bring 2 quarts of water to a rapid boil.
Place bundles of somen into the boiling water and cook for 1.5 minutes on high.
(One minute and 30 seconds)
Remove somen and place into serving bowls.
Preparing the Soup
Bring 4 c of water to a boil and add 1/2 pkg. of dashi no moto.
Add carrots and won bok pieces.
Add 1 T of mirin and 1 T of sake. Continue to heat until vegetables are
cooked.
When vegetables are cooked, lower heat to medium and add 4 T of miso.
Stir till well blended.
Serving
Place cooked vegetables and broth into the bowls with the
somen noodles.
Mix to bring the somen to the surface of each serving bowl.
Top with a spoonful of spicy ahi poke and garnish with
green onions.
Recipe by Rev. Narashiba; photos by Rev. Watanabe
Page 8

9. Five Types of Noodles in Japan
There are five popular noodles in Japan:
1. Udon These three noodles are all made from
wheat flour. The names of the noodles are
2. Somen
different because of the thickness of the
3. Hiyamugi noodles.
Udon Hiyamugi Somen
Udon is thicker than 1.7mm.
Somen is thinner than 1.3 mm.
Hiyamugi is in between.
Udon Hiyamugi Somen
4. Ramen Ramen is also made from wheat flour but
it contains eggs
Ramen
5. Soba Soba is made from buckwheat flour and
wheat flour. The proportion of the mix-
ture of these two flours are different
according to soba factories.
Soba
Information by Rev. Narashiba; Photos by Rev. Watanabe
Page 9

10. 2011 BON DANCE SCHEDULE
OF JODO SHU TEMPLES
Island Temple Phone No. Dates Times
Oahu Betsuin 949-3995 Aug 19 to 20 7:30 pm – 10:00 pm
Haleiwa 637-4382 July 22 to 23 7/22: 8 pm – 10 pm
7/23: 8 pm – 11 pm
Big Island Kurtistown August 6 8:00 pm
[Hawaii] Call Rev. Miyazaki
Hilo July 8 to 9 7/8: 7:30 pm
(808) 935-6996 7/9: 8:00 pm
Hakalau August 20 8:00 pm
Hamakua August 13 6:30 pm
Call Rev. Wansa
Kohala July 9 6:30 pm
(808) 775-0965
Hawi August 6 6:30 pm
Maui Kahului Call Rev. John Hara June 24 to 25 7:00 pm
Wailuku (808) 244-0066 June 17 7:00 pm
Lahaina (808) 661-4304 July 2 7:00 pm
Kauai Kapaa (808) 822-4319 July 22 to 23 7:30 pm
Koloa (808) 742-6735 June 17 to 18 7:30 pm
Obituaries
Any Comments: Thank you for reading our The Jodo Mission of Hawaii extends its sincere
Bulletin. Any comments you may have or sugges- condolences to the family members and loved ones of
tions for news articles would be greatly appreciated. the following members who have recently left this
world for the Pure Land.
Nina Yuriko Sylva 90
Barbara Chiyoko Ashimine 89
Jodo Mission Office Hours: Todd Isaac Okemura 55
Monday to Saturday Paul Takeshi Tomita 61
8am—5pm Steven Shizuo Teruya 75
Jiroichi Otani 94
Sunday & Holidays Jean Yukie Kimura 69
8am—3pm Dick Hiroyuki Okaji 89
Phone: 949-3995 Akiyoshi Nakamura no age given
Susan Teruko Lubick 82
Kazoo “Casey” Hisanaga 90
Rev. Yubun Narashiba Rev. Kanjun Nakano Rev. Yasuhiro Rev. Dwight
Head Minister Resident Minister Watanabe Nakamura
Page 10 Resident Minister Retired Minister

11. EITAIKYO (Perpetual Memorial Service) for July
1 Kichi Yanagisawa 11 Toyo Nanbu 20 Gonshichi Shintaku
The Yanagisawa Family The Nanbu Family Fukuji Ikeda
Yone Ishida Fusa Murakami Katsumi Imada
The Murakami Family
2 Toyo Tojo The Yamamoto Family 21 Shigeru Nakata
The Tojo Family Shigeyo Ipponsugi Usuke Oda
Tsune Uchiumi Iwao Asaumi Kamekichi Toyofuku
Minoru Shigeta Fusa Murakami
Kikuyo Gonhata] 22 Keisuke Kimura
Ellen Kimiko Hedani 12 Hideo Higashi The Kimura Family
Kamesaburo Gushiken Takeo Matsunaga
3 Tamayo Yanagihara Akiyo Yano Motohiro Tanimura
Morio Yanagihara Matsuyo Miyagi
4 Setsuyo Sugihara
The Sugihara Family 13 Kazuichi Akimoto 23 June Junko Yamashita
Sumiyo Yamanaka Bunji Aoki Keizo Oda
Kajo Teruya The Aoki Family
Isami Yoshikawa Toki Yamamoto 24 Masako Narahara
The Yoshikawa Family The Yamamoto Family
Kajo Teruya Setsuyo Nitta 25 Matsuno Mishina
The Yamanaka Family The Mishina Family
Masaru Taira 14 Takao Amano Masuo Yanagihara
Kanichi Morita The Yanagihara Family
5 Asao Takara Fukutaro Nagata The Kimura Family
Shige Ikeda Haya Kamimura The Weiss Family (Stillborn)
Fred Yutaka Sakuda Kazuo Kamimura
Donna Haruko Furutani 26 Naosuke Nakamoto
15 The Nakagawa Family The Nakamoto & Sakagawa Family
6 Takaichi Hamada The Koike Family Toshio Fujimoto
The Hamada Family The Fujisue Family The Fujimoto Family
Miki Ajimura Doris Chiyoko Hayashi
The Ajimura Family Florence Satoko Law 27 Sakutaro Koyama
Takezo Ishida The Koyama Family
Yosuke Mitsutani 16 The Juichi Yamada Family
Sayoko Takaoka
The Fujii Family
Hatsu Maruichi
7 Hisa Akimoto The Shikata Family
Taki Ishimoto The Nishii Family 28 Koichi Ogi
Seiji Ogawa The Okazaki Family Sadamu Iwamoto
Haruo Okahara Miyoko Ohara
8 Yoshio Furumoto The Okahara Family Darin Sueo Furutani
Kamado Takara R. Toyoji Tominaga
Hiroshi Arakawa Tetsuichi Umemoto 29 Kansuke Yano
Sueko Kiyama The Yano, Konaka &
Shigeko Shimamoto 17 Ito Tanimura Hayashi Family
The Tanimura Family Mitsuo Sakakibara
9 Kameichi Okamura Kome Nishiguchi Chiya Wada
Matsuyo Kamioka The Nishiguchi Family
Kumataro Gonhata Takiko Amakawa 30 Noriaki Masuda
Masashi Kimura Yumei Uyehara The Masuda & Asamura Family
Tomoe Yoshioka Kinosuke Kitamura
10 Tatsu Yanagihara The Kitamura Family
The Yanagihara Family 18 Hisako Fujihana Toshisuke Iwamoto
Shina Kaya The Fujihana Family Noriaki Masuda
The Kaya &Shimazaki Family Seiji Nakagawa Matsuo Hirayasu
Keizo Nagata Miyoji Aoki Bishop Shutesu Miyamoto
The Nagata Family Masutaro Kunihisa
Yojiro Yamashina Tokiyo Masaki 31 Haruo Nakano
Ukichi Nakano Masaaki Maruichi Kameyo Hayashi
Fuji Kitagawa Usano Yamane
19 Misae Higashihara Katsumi Yano

12. 8:30am Morning Service Jodo Mission of Hawaii
Everyday July 2011 Phone: 949-3995
Sun Mon Tue Wed Thu Fri Sat
1 2
3 NO SUNDAY SERVICE 4 5 6 7 8 9
8:00 O-Toba Set Up 10:30am Maunalani 8:30 am Sewing Class
**3:15 pm Jodo Shu hour
8:00 General Cleanup Visitation
10 11 12 13 14 15 16
10:00 Sunday Service O - B O N S E R VI CE S
10am CCH visitation
11:45 Board Meeting 10:00 am Hatsubon Families
2:00 pm and 7:00 pm
17 18 19 20 21 22 23
10:00 O-Bon Service **3:15 pm Jodo Shu hour
Haleiwa Bon Dance
Clean-up After Service
24 25 26 27 28 29 30
NO SUNDAY SERVICE
8:00 O-Toba Kuzushi
31 10:00 Sunday Service EVENTS:
10:45 Children’s Choir July 3: O-Toba Set up & General Cleaning before O-Bon Services **Jodo Shu Hour Radio K-ZOO
YOUR HELP IS NEEDED. (AM1210Khz, Japanese station)
July 15-17: O-Bon Services at Jodo Mission of HawaiiJ
uly 22-23: Haleiwa Jodo Mission Bon Dance
Aug 19-20: Bon Dance at Jodo Mission of Hawaii
Sept 16-18: Kyoku Convention at Betsuin