Media investments in 2013 increased slightly compared to 2012, rising 2.6%. While the first half of 2013 saw lower spending than 2012, spending increased starting in July and for the rest of the year. Procter & Gamble and Unilever remained the top two spending advertisers. Lidl was the highest spending brand, while retailers, car companies, banks, and telecom brands comprised many of the other top spending brands. Television remained the most invested in media, followed by newspapers and radio.