7. BEYOND
THE
BROWSER
Case study
•Users like the desktop for app access
•Web app access can be difficult
8. BEYOND
THE
BROWSER
Case study
•Users like the desktop for app access
•Web app access can be difficult
•People are using keywords of the products to search what they
aldready know, for ex. facebook.com
16. WHY
SHOULD I
LOVE YOU?
Ok so you’ve built your app, now what?
How do you get users, and more importantly how do you
create LOYAL users who come back often and feel compelled
to spread the word about your app.
19. WHY
SHOULD I
LOVE YOU?
Don’t suck
•Create a sense of WOW
•Today, someone is using your product for the very FIRST time. They
still need to sense the same feeling you felt when you first released it.
20. You will be judged by what you create and not what
you say.
1 So many startups just talk about it (on social media,
etc.). Shut up and freaking build something!
21. WHY
SHOULD I
LOVE YOU?
Stand out
•How do you build something amazing?
You will be judged by what you create and not what
you say.
1 So many startups just talk about it (on social media,
etc.). Shut up and freaking build something!
22. WHY
SHOULD I
LOVE YOU?
Stand out
•How do you build something amazing?
•Reinvent yourself
You will be judged by what you create and not what
you say.
1 So many startups just talk about it (on social media,
etc.). Shut up and freaking build something!
23. WHY
SHOULD I
LOVE YOU?
Stand out
•How do you build something amazing?
•Reinvent yourself
•Be positive. it’s easy to be negative. Cynicism is easier than
accepting reality
You will be judged by what you create and not what
you say.
1 So many startups just talk about it (on social media,
etc.). Shut up and freaking build something!
24. WHY
SHOULD I
LOVE YOU?
Stand out
•How do you build something amazing?
•Reinvent yourself
•Be positive. it’s easy to be negative. Cynicism is easier than
accepting reality
•Ignore naysayers in the creation phase of idea
You will be judged by what you create and not what
you say.
1 So many startups just talk about it (on social media,
etc.). Shut up and freaking build something!
25. WHY
SHOULD I
LOVE YOU?
Stand out
•How do you build something amazing?
•Reinvent yourself
•Be positive. it’s easy to be negative. Cynicism is easier than
accepting reality
•Ignore naysayers in the creation phase of idea
•Be assertive and confident. Kick Ass. Take names (but do it with
respect)
•“Look into their eyes, shake their hand, pat their back, and
wish them luck, but I’m thinking I’m going to bury you.”
Seve Ballesteros
You will be judged by what you create and not what
you say.
1 So many startups just talk about it (on social media,
etc.). Shut up and freaking build something!
26. WHY
SHOULD I
LOVE YOU?
Stand out
•How do you build something amazing?
•Reinvent yourself
•Be positive. it’s easy to be negative. Cynicism is easier than
accepting reality
•Ignore naysayers in the creation phase of idea
•Be assertive and confident. Kick Ass. Take names (but do it with
respect)
•“Look into their eyes, shake their hand, pat their back, and
wish them luck, but I’m thinking I’m going to bury you.”
Seve Ballesteros
•Two types of people: People who build & people who talk (be
You will be judged by what you create and not what
you say.
1 So many startups just talk about it (on social media,
etc.). Shut up and freaking build something!
27. Viral Products, active and passive features:
what this means for promotion is that even passive viral
features, such as social recommendation engines on Amazon
or automated notifications like iTUNES Ping,
when added to a digital product, increases the size of the
adoption map.
And when both passive and active viral features are added to
a product, adoption is ten times greater than with traditional
banner ads, and twice as effective as email campaigns.
28. WHY
SHOULD I
LOVE YOU?
Rethink virality
•Viral Marketing vs. Viral Products
Viral Products, active and passive features:
what this means for promotion is that even passive viral
features, such as social recommendation engines on Amazon
or automated notifications like iTUNES Ping,
when added to a digital product, increases the size of the
adoption map.
And when both passive and active viral features are added to
a product, adoption is ten times greater than with traditional
banner ads, and twice as effective as email campaigns.
29. WHY
SHOULD I
LOVE YOU?
Rethink virality
•Viral Marketing vs. Viral Products
•Create viral products that spread virally.
Viral Products, active and passive features:
what this means for promotion is that even passive viral
features, such as social recommendation engines on Amazon
or automated notifications like iTUNES Ping,
when added to a digital product, increases the size of the
adoption map.
And when both passive and active viral features are added to
a product, adoption is ten times greater than with traditional
banner ads, and twice as effective as email campaigns.
30. WHY
SHOULD I
LOVE YOU?
Rethink virality
•Viral Marketing vs. Viral Products
•Create viral products that spread virally.
•Active & Passive Viral Features
Viral Products, active and passive features:
what this means for promotion is that even passive viral
features, such as social recommendation engines on Amazon
or automated notifications like iTUNES Ping,
when added to a digital product, increases the size of the
adoption map.
And when both passive and active viral features are added to
a product, adoption is ten times greater than with traditional
banner ads, and twice as effective as email campaigns.
31. WHY
SHOULD I
LOVE YOU?
Rethink virality
•Viral Marketing vs. Viral Products
•Create viral products that spread virally.
•Active & Passive Viral Features
•Simply adding a “Share” button can increase peer-to-peer
influence over produce purchase by 400%.
Viral Products, active and passive features:
what this means for promotion is that even passive viral
features, such as social recommendation engines on Amazon
or automated notifications like iTUNES Ping,
when added to a digital product, increases the size of the
adoption map.
And when both passive and active viral features are added to
a product, adoption is ten times greater than with traditional
banner ads, and twice as effective as email campaigns.
32. Matthew Weiner (born 29 June 1965)[1] is an American
writer, director and producer of television drama. He is the
creator, executive producer, head writer, and show runner
of the AMC television series Mad Men. He is also noted for
his work on the HBO series The Sopranos, on which he
served as a writer and producer during the show's fifth and
sixth seasons.
33. WHY
SHOULD I
LOVE YOU?
Create emotion
•You have to create emotion and feel your passion.
Matthew Weiner (born 29 June 1965)[1] is an American
writer, director and producer of television drama. He is the
creator, executive producer, head writer, and show runner
of the AMC television series Mad Men. He is also noted for
his work on the HBO series The Sopranos, on which he
served as a writer and producer during the show's fifth and
sixth seasons.
34. WHY
SHOULD I
LOVE YOU?
Create emotion
•You have to create emotion and feel your passion.
•“You feeling something. That’s what sells.” Matthew Weiner
Matthew Weiner (born 29 June 1965)[1] is an American
writer, director and producer of television drama. He is the
creator, executive producer, head writer, and show runner
of the AMC television series Mad Men. He is also noted for
his work on the HBO series The Sopranos, on which he
served as a writer and producer during the show's fifth and
sixth seasons.
36. WHY
SHOULD I
LOVE YOU?
Create rockstars
•Don’t take credit for something you didn’t create on your own.
Kannski ekki
NotLandsbankinn en...
37. WHY
SHOULD I
LOVE YOU?
Create rockstars
•Don’t take credit for something you didn’t create on your own.
•Elevate the people in your organization.
Kannski ekki
NotLandsbankinn en...
38. WHY
SHOULD I
LOVE YOU?
Create rockstars
•Don’t take credit for something you didn’t create on your own.
•Elevate the people in your organization.
•Let them speak, blog, tweet, etc.
Kannski ekki
NotLandsbankinn en...
45. SMART MARKUP
FOR
SMARTER WEBSITES
A little HTML5 history
•June 2004: WhatWG begins work on Web Application 1.0
•2007: Work begins at W3C
46. SMART MARKUP
FOR
SMARTER WEBSITES
A little HTML5 history
•June 2004: WhatWG begins work on Web Application 1.0
•2007: Work begins at W3C
•May 2011: HTML5 to last call
47. SMART MARKUP
FOR
SMARTER WEBSITES
A little HTML5 history
•June 2004: WhatWG begins work on Web Application 1.0
•2007: Work begins at W3C
•May 2011: HTML5 to last call
•2014: HTML5 Standard?
63. The HTML4 Lexicon
html
meta head link style
title base body dl dt dd
bdo script noscript map dfn b
object param p div ul ol li cite
iframe address area img br a small
pre code abbr kbd var q samp hr menu
textarea ins del sub sup span strong
select option optgroup label input
64. SMART MARKUP
FOR
SMARTER WEBSITES
The HTML4 Lexicon
The HTML4 Lexicon
html
meta head link style
title base body dl dt dd
bdo script noscript map dfn b
object param p div ul ol li cite
iframe address area img br a small
pre code abbr kbd var q samp hr menu
textarea ins del sub sup span strong
select option optgroup label input
65. The HTML5 Lexicon
html
meta head link style
title base body dl dt dd section article
bdo script noscript map dfn b aside details summary
object param p div ul ol li cite canvas audio video
iframe address area img br a small nav figure figcaption
pre code abbr kbd var q samp hr menu header footer command
textarea ins del sub sup span strong time source datalist
select option optgroup label input output ruby progress
form fieldset legend button i em mark hgroup meter
66. SMART MARKUP
FOR
SMARTER WEBSITES
The HTML5 Lexicon
The HTML5 Lexicon
html
meta head link style
title base body dl dt dd section article
bdo script noscript map dfn b aside details summary
object param p div ul ol li cite canvas audio video
iframe address area img br a small nav figure figcaption
pre code abbr kbd var q samp hr menu header footer command
textarea ins del sub sup span strong time source datalist
select option optgroup label input output ruby progress
form fieldset legend button i em mark hgroup meter
