2. Re - Imagining Iveragh
Iveragh is an example of a prevailing problem facing so many isolated rural regions around the world. The
isolation that Iveragh faces is not merely because of its physical geography, it’s a peninsula surrounded by
mountains, but also because of its lack of connections. It’s a place that is not globally connected due to its
lack of broadband connection and relevancy to the global economy. It also is lacking in infrastructure which
isolates the peninsula from the rest of Ireland and the residents of the region from one another.
The global trend towards urbanism is threatening the survival of places like Iveragh; and this is a major issue
since the majority of the world does not look like Tokyo or Dubai-- huge sprawling urban metropolises...
instead much of the world looks like Iveragh-- rural, remote and struggling to be relevant and stay connected.
Our Challenge as an interdisciplinary team of designers was to minimise the effects of rural to urban tran-
sition on Iveragh and propose an integrated design strategy that can be replicated around the world in rural
and semi rural areas.
Book
www.hassanzaki.net/assets/re-imagining-iveragh-book-draft-.pdf
3. Bridge to “Over the Water”
The Challenge was to use and old historic bridge so it can become a landmark of the area, can be a focal point
for tourism, while being integrated with the existing facilities and infrastructure
The Solution was to tap into the history of the region and use the bridge as a medium between past and pres-
ent. Bridge was used as a connection both in a literal and metaphorical medium.
Booklet
www.hassanzaki.net/assets/booklet2.pdf
4. Re - Imagining Iveragh
A charrette is an intensive, collaborative process that brings together students, community members and pro-
fessionals to develop innovative solutions for complex issues. Over a few short days of brainstorming, discus-
sion and expert consultation, teams create a broad range of ideas around a central theme. Because users are
involved at every stage of the problem-solving process, the results are practical and meet community objec-
tives comprehensively.
The Institute without Boundaries (IwB) has partnered with the Kerry County Council in Ireland to work
with the Iveragh Peninsula. The IwB has been asked to design projects to revitalize their economy and create
sustainable employment opportunities for the area.
Brief
www.hassanzaki.net/assets/iwb_toronto_balancingcontinuity_charrettehandbook_final.pdf
5. To unify Iveragh so that all the hidden gems will be made accessible for everyone to enjoy
The Challenge was to use the fragmented resources of the area and create a choice location for adventure
tourism
The solution proposed was a branding campaign KRY. The new identity for the region “KRY” plays on the
name Kerry and uses ‘cry’ in the sense of enthusiasm and pride of the Kerry people. The cry of the land, the
sea, and the people; a call out to invite others to come experience Iveragh’s natural landscape. Going forward,
the Iveragh peninsula can be marketed internationally attracting foreign tourists and corporates e.g. Red Bull
who partake in sport and adventure.
Booklet
www.hassanzaki.net/assets/kry!_a5_layout.pdf
6. The MARA Centre: ‘A Wave of Knowledge on the Wild Atlantic Way’
The challenge was to design and develop a marine attraction for the Iveragh Peninsula in Ireland that focus-
es on the marine wildlife and microclimates of the region through interactive experiences and innovative
research.
The concept that emerged from the research was; by uniting the glorious landscape with the diverse marine
ecosystem to promote awareness, education, conservation, and community, we will fuse the land and the sea,
enveloping the marine ecosystem, and dedicate the facility and its sublime views to showcase local marine
life.
Presentation
www.hassanzaki.net/assets/presentation_mara_final.pdf
